Marketing Management

Kevin F. Carr Jr., MBA

*****@*************.***

Orange County, CA – 714-***-****

Work Skills Summary:

** ***** ** *********** **********, eCommerce and programming & development experience, project management, QA on over 2 dozen websites and stand-alone applications, email marketing & contact list building, business development, content management systems (CMS) design and maintenance, online advertising (online communities, banners, Twitter, texting, Facebook, MySpace, automated data feeds, comparison shopping engines, online contests, link exchanges, one-way links, text links, partnerships, affiliate programs, etc.), monitor KPIs, loyalty programs, successful search engine management (organic SEO and PPC, SEM), web analytics tracking and automated dashboard reporting. Perfected graphic compression, animated banner design, browser compatibility issues, email client compatibility, Internet legal issues, download time issues, style and beta testing procedures. Programmed, designed, and marketed over two dozen B2B and B2C sites from the ground up.

eMarketing/Technical Summary:

Web traffic tools and services: Omniture’s SiteCatalyst and SearchCenter, WebSideStory’s Hitbox (HBX), WebTrends, Google Analytics, NetTracker, Indextools and Akamai. Marketing tools and services: ListManager, Sparklist, Exact Target, Constant Contact, Mach5 mail, Google AdWords, Yahoo Search Marketing (YSM), Bing, AdCenter (and a half-dozen other PPC engines), Internetusers SEO tools and WebPosition Gold. Computer graphics applications: Photoshop and ImageReady. MS Office software: all versions of Word, Excel, PowerPoint and Access. Web development: MS SQL, IIS, DreamWeaver, Front Page, ASP, JavaScript, .Net and HTML.

Experience:

La Jolla Group (O’Neill, Rusty, Metal Mulisha, …Lost, Killer Dana) - Irvine, CA Jan. 2010 – Sept. 2010

Maintained the affiliate program. Managed, programmed and monitored a top-tier web analytics service (Omniture’s SiteCatalyst), automated dashboard reporting with KPIs, search engine management (SEM) with ROI analysis and automated campaign tracking, successful search engine optimization (SEO), email marketing (sent over half a million spam-free emails a month), created email partnerships and built up the database of users, negotiated contracts with software and service providers, website redesigns and QA, improved the checkout process by 30%.

Killer Dana Surf Shop - San Juan Capistrano & Dana Point, CA March 2006 – Jan. 2010

eCommerce / eMarketing Manager

Reported directly to the CEO of a hard-core B2C surf and skate apparel retailer. Developed the strategic online marketing plan for the organization, designed and implemented strategies to increase the email database by over 300% in just 6 months. Revamped the website twice and monitored QA. Set up the affiliate program, monitored KPIs and focused on ROI, mobile media, automated data feeds and comparison shopping engines and created technical competitive analysis. Evaluated-recommended-implemented top-tier web analytics service (Omniture’s SiteCatalyst), search engine management (SEM) with ROI analysis and automated campaign tracking, search engine optimization (SEO) bringing in over 150,000 unique users per month, pay-per-click (PPC) campaigns with a $400k+ yearly budget I increased the return on ad spend (ROAS) above our breakeven making it profitable, created a loyalty program, animated banner ads, email marketing (sent over half a million spam-free emails a month), created email partnerships, negotiated contracts with software and service providers, website redesign, improved checkout process and created online contests. Implemented “best practice” techniques dramatically increasing conversions and website efficiency.

Citi Residential Lending (Formally Argent Mortgage) Irvine, CA July 2005 – March 2006

Senior Online Marketing Specialist

Argent Mortgage was the leading B2B non-prime wholesale mortgage lender (subsidiary of Ameriquest). Assisted in developing the strategic online marketing plan for the organization, developed online community, created competitive analysis, evaluated-recommended top-tier web analytics service (Omniture’s SiteCatalyst), in charge of other web analytics (NetTracker, SiteCatalyst), designed content management systems (CMS), project management for the most technical projects, online business development, successful trademark infringement enforcement, targeted HTML/text email marketing (sending hundreds of thousands of personalized and trackable emails monthly), online contests, search engine management (SEM) with ROI analysis and campaign tracking. With a $360k budget I reduced costs and increased performance on a dozen pay-per-click (PPC) campaigns. Facilitated “best practice” techniques dramatically increasing conversions and website efficiency. Worked closely with business and technology groups to identify best methods for promoting/implementing new products and services. Troubleshoot, test and oversee the launch of new website capabilities.

Quiksilver, Inc. - Huntington Beach, CA June 2002 – July 2005

International Webmaster (Quicksilver USA, EU, AU, Japan, China – Roxy USA, EU, AU – Tony Hawk)

Reported directly to the VP of Advanced Technologies (IT) for the world leader in the surf apparel manufacturing industry. Search engine optimization bringing in over 200,000 unique users per month, campaign tracking and measurement, created online communities for Quiksilver.com, Roxy.com and HawkClothing.com, segmented email marketing (Lyris Listmanager) for all of Quiksilver (US, EU, AU, JP, CN), Roxy (US, EU, AU, JP, CN), and Tony Hawk’s Clothing line sending over 1 million spam-free emails a month, consolidated the international email marketing databases, setup online contests, project management, QA on over 1 dozen online properties, instructed the marketing department with website design techniques, responsible for web analytics reporting (WebTrends, Hitbox) on many sites, designed and implemented strategies to increase the registered user database by over 400 percent. Launched multi-character Quiksilver China, Quiksilver Japan, many micro sites and re-designed the site for Tony Hawk’s clothing line (twice) and Roxy.com (twice). Also managed the Quiksilver B2C eCommerce (B2C) enabled accessory website. Negotiated contracts with software and service providers. Designed, implemented and maintained content management systems (CMS) using HTML, ASP, .Net, and SQL for many projects and micro sites. Responsible for all domestic and international websites providing automation, data security, backups, archiving, disaster recovery and data center operations administration and user support 24 X 7.

Fidelity National Financial - Santa Ana, CA February 2001 – June 2002

Webmaster/Web Developer (Fidelity National Financial, Chicago Title, Ticor Title, Flagstaff Title)

Fortune 500 company. Search engine optimization, web analytics (WebTrends) for many sites such as Fidelity National Financial, Chicago Title, Fidelity National Title and over two dozen other websites increasing traffic as much as 500%. Repaired, launched, and re-designed, QA on over a dozen sites as well as providing daily maintenance on many major and smaller sites. Improved download time, style, design, and created alternative programming options making sites much more professional. Monitored uptime 7 days a week and brought sites back online keeping downtime to a minimum. Developed and implemented IE privacy files for over 40 sites making them W3C compliant.

MeadWestvaco (Formally Day Runner) - Fullerton, CA May 1998 – February 2001

Internet Marketing Developer DayRunner.com

This was the “wild west” back then. Developed and coordinated successful targeted email marketing campaigns to create awareness and build relationships using HTML email and the “lowest common mail client” sending out hundreds of thousands of emails monthly. Re-developed email opt-in membership program increasing opt-ins from 50% to 98%. Designed and implemented successful online advertising and marketing campaigns using search engines (natural search), PPC and banner look and placement making the site profitable. Created viral hint generating thousands of free impressions weekly. Reduced errors and complaints by improving navigation, overall site design, cross-browser compatibility, and “least common browser” issues. Worked with outside vendors such as Experian, Disney’s GO.com, Wal-Mart, Target, Office Max and PriceWaterhouseCoopers on many projects. Improved checkout process, customer tracking, developed beta testing procedures and directed testers on many projects. Maintained the user database of over 1 million users. Liaison across many company departments and management levels. Created online solutions for collateral materials for the nationwide sales force. QA for the new website and web-based tradeshow kiosks. Updated and repaired the old website and assisted on the launch of the new e-commerce enabled website using HTML, ASP, and SQL. Scanned and touched-up product images and maintained the product image database. Marketing research, development, and analysis in relation to online competition and other Internet commerce possibilities.

Education:

Masters of Business Administration, eBusiness, 2005

University of Phoenix

Bachelor of Business Administration, Operations Management, 1998

California State University, Fullerton

Contact this candidate