Experienced Professional Marketing

Ms. Swati Mathur, MA, MBA

(Authorized to work in the U.S. for any employer)

** ******* **. • Cambridge, MA

617-***-**** (cell) • ******.*****@*****.***

MARKETING EXECUTIVE

Experienced at growing brands and launching products in the Consumer Packaged Goods (CPG) and Biotechnology industries

EXPERIENCE

AQUENT 2007 – Present

(Aquent is the world’s leading marketing and creative consulting agency)

Associate Product Manager/ Consultant- Johnson and Johnson

• Provide overall direction and management of budget and P&L statement for Neosporin brand

• Analyze and interpret shipment and market research data to identify trends and opportunities to increase market share by using IRI

Product Manager/ Consultant - ViaCord, Perkin Elmer

• Develop and maintain effective collaborative working relationships with external business partners as well as internal departments such as Medical, Regulatory, Marketing Services, Sales and Training to drive marketing activities for ViaCord

• Supervise the work of advertising agencies, consultants and other vendors to develop strategy and promotional materials for national sales meetings

Associate Product Manager/ Consultant -- Graphique de France

• Analyze and manage product lines based on either existing products or new product opportunities

• Guide the development, implementation, and monitoring of all marketing promotional, on the Calendar and Seasonal cards business

NORTHEASTERN UNIVERSITY (MBA Co-op Program) 2004 – 2006

Procter & Gamble / Gillette

Assistant Global Business Manager-Oral Care (January – August 2006)

• Led the development of a project analyzing nationwide data from Wal*Mart store level audit for Oral-B Pulsar. Project included questionnaire design for audit,SAS,SPSS coding of responses and cross-tabulation of audit data collection

• Team lead on a project analyzing development and pre-test of choice model online survey, including switching behavior and price elasticity study for Oral-B toothbrushes using ACNielsen

• Managed the execution of multiple global new product development launches for Oral-B manual toothbrushes (+$11MM incremental sales vs. YA)

Unilever

Assistant Marketing Resources Manager (July – December 2004)

• Created and conducted trend analysis for “Retail Connection” report on category and brands such as Dove, Snuggle, Wisk, Caress, Sunlight, Thermasilk, All and Lever 2000

• Supervised the work of contracted advertising agency for a promotional event featuring the release of the movie “ELF” on DVD

EDUCATION

NORTHEASTERN UNIVERSITY – BOSTON, MA

• Masters of Business Administration (MBA) – Marketing (2006)

o Awarded SGA teaching assistantship in the General Management department

• Masters of Arts -- Applied Economics (2003)

o Awarded merit based Teaching Assistantship in the Economics Department

HINDU COLLEGE – DELHI UNIVERSITY, NEW DELHI, INDIA

• Bachelors of Arts – Economics (2001)

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