Marketing Management
Resume:
Jeri Hatfield
Moorpark, Ca 93021
http://gallery.me.com/kelliedingman/100037
CAREER OBJECTIVE : A position in Marketing & Product Management with a focus on Project Coordination and Team Leadership
SUMMARY OF QUALIFICATIONS :
• Resourceful problem solver and team player who offers a track record of aligning marketing initiatives with strategic business objectives, capturing the interest of targeted audiences, and fueling organizational growth.
• More than seventeen years’ experience providing increasing levels of leadership in marketing and product management contributing to the development and execution of creative, high-impact campaigns. Adept at working with multiple brands and consumer segments.
• Skilled in strategic planning and implementation; able to prioritize effectively, multi-task and achieve objectives within time and budget.
• Known for building strong relationships with internal and external partners. Articulate, personable, clear and dynamic communicator who excels in fostering strong, long-term relationships with partners, executives, staff, and vendors.
Additional areas of expertise include:
Strategic Planning Operations Management Project Management Media Services
Finance/P&L Client Services Promotions/trailers/sizzles Copy Writing
Expense Control Account Management Marketing Analysis Team Facilitation
Start-Up Operations Public Relations Branding Post Production
Marketing Analysis Team Facilitation Production Print
Style Guides Packaging brochures/flyers/ one sheets /key art
Web Presence SEO Web Analytics online advertising
Pay-per-click e-mail marketing blogging and podcasting web marketing
PROFESSIONAL EXPERIENCE
WORLD WIDE MARKETING- CONSULTANT 2009 to current
MARKETING AND PROJECT MANAGEMENT – Creative Director
Consistently achieved corporate objectives by selling-in marketing, packaging and visual programs for Fox Films, Disney Films, Netflix , Capital Films, Breast Link
Negotiated and collaborated with brand marketing and account partners to create and customize programs that improve sell-through for target markets.
Worked with marketing, advertising, merchandising and account executives to develop strategies that generated sales of new or selected products.
Presented marketing initiatives from creative implementation through lifecycle.
Produced and managed annual budgets of $3-8M. Provided budget management to accounts, ensuring that key items were advertised; wrote and presented marketing briefs on ROI for senior executives.
Designed and coordinated special onsite events and incentive programs to promote brand awareness and increase sales. Consistently developed successful programs within strict deadlines and budgets.
NBC UNIVERSAL 2003-2008
VICE PRESIDENT OF WORLDWIDE CREATIVE OPERATIONS
Promoted from producer. Set up and maintained systems and protocol for an in-house creative marketing department. Managed marketing campaign elements, including writing scripts, cutting spots and trailers, and supervising the finishing process. Maintained all budgets and administrative responsibilities for the department.
Expanded department responsibilities to encompass the writing, production, and art-direction of home entertainment, pay per view, video on demand, direct TV, Internet, sizzle reel, and theatrical campaigns
Supervised a teram of 12 editors, producer, grfx designer and a coordinator . Achieved zero turnover for the next four years by providing sound leadership and cultivating a team-oriented environment.
Consistently met deadlines ahead of schedule and stayed below budget.
NEW WAVE ENTERTAINMENT 1999 –2002
SENIOR PRODUCER
Directed all phases of production for a $10-million entertainment company. Trained, supervised, and mentored a team of 9 editors, 5 assistant editors, and 12 production assistants. Generated business from outside sources to achieve company P&L goals. Initiated and developed relationships with key studio personnel to garner repeat business.
Launched and was primary creative for UPN seasonn one through 3 for 95% of their line-up
Delivered profitable box office results for such films as Ice Age, Friday After Next, Barbershop, and Minority Report by guiding the team in the design and implementation of targeted multimedia marketing and advertising campaigns that promoted film launches.
Trimmed operating expenses by 15% while increasing the market reach of films.
Fueled a greater than 50% improvement in staff morale and productivity, and slashed departmental turnover by more than 80%.
PASSION FILM 1998-1999
VICE PRESIDENT OF PRODUCTION AND DEVELOPMENT
Formed a partnership to develop and produce low-budget, high-quality films. Worked with writers, talent, and agents to secure properties. Hired actors, negotiated distribution rights, monitored production budgets, and managed operations.
Produced and launched film projects, including Good Advice.
Ensured production schedules were completed within established timeframes.
Development of scripts and ideas for full- length feature films
WALT DISNEY STUDIOS 1991-1998
SENIOR DIRECTOR/WALT DISNEY PICTURES ANIMATION STUDIO MARKETING MANAGER
Selected to serve as a member of an elite team challenged to bring new life to the animated films and characters of this multibillion-dollar entertainment company. Contributed to all planning, global marketing, partner marketing, public relations, and growth initiatives. Participated in contract negotiations with agencies and vendors to minimize expenses while optimizing reach. Conceptualized and implemented marketing initiatives beginning four years prior to the launch of a new film. Created many behind-the-scenes shows for main trailers, TV spots, broadcast, DVD titles, and ABC. Cultivated a collaborative, team-oriented environment by building relationships and interacting regularly with senior management (Michael Eisner, Jeffrey Katzenberg), entertainers, and production staff.
Played a vital role in the development of unique global marketing campaigns that were credited with boosting revenue, heightening awareness of film launches, generating excitement, and driving box office sales.
Oversaw and developed all packaging and marketing elements including style guides for promotional partners and consumer products inclusive of Mattel, Nestle, Mc Donalds.
Achieved greater market share, enhanced departmental growth, and strengthened global reach by authoring the video portion of Animation Corridor, a Walt Disney World attraction designed to enhance film profitability through strategically planned, concerted marketing campaigns that included teasers, trailers, television ads, publicity reels, special programming, and co-marketing programs with such companies as McDonald’s and Mattel.
Provided significant contributions that resulted in several national and international awards, including those for creating music videos for The Lion King, which featured Elton John, and various other campaigns.
Produced a behind-the-scenes special for the Hunchback of Notre Dame for ABC.
Contributed as a member of a pioneering team that conducted mall tours and six city stage shows.
AFFILIATIONS
LinkdIn
Woman In Film
National Professional Womens Association
Dog Rescue
EDUCATION
Bachelor of Science, University of California, Los Angeles
You can view my reel in progress here :
http://gallery.me.com/kelliedingman/100037
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