Manager Sales

Objective:

Field Marketing professional who has led grassroots sampling programs in Southern California; seeking a career in brand marketing, field market management, or event management

Work Experience:

5-HOUR ENERGY LLC, San Diego CA October 2010 to Present

Field Marketing Team Manager January 2011 to Present

- Develop 5-hour Energy’s 2011 sampling market plan, by reaching a goal of over 450,000 shots sampled

- Recruit, interview, train, manage and motivate a team of over 25 brand ambassadors with follow up reviews every 90 days

- Work side-by-side with the Field Marketing Manager in overall execution of daily initiatives including finalizing event contracts, setting plans for the upcoming year, managing brand ambassadors, creating the weekly schedule, recording sampling data, managing inventory, implementing spot checks and building partnerships in sales accounts

- Collaborate with the planning team to strategically map out, and execute brand activations on a day-to-day basis as well as write 30 daily plans a week for 20 brand ambassadors

- Oversee and coach a group of individuals to create maximum visibility and to be the best brand ambassadors in the country

- Coordinate Retail Demos/Retail Audits to help benefit sales in local convenient stores around the San Diego area

- Manage the online energy break website and reach out to 30+ businesses on a daily basis to set up energy breaks with corporate businesses

- Work Trade Shows to ensure buyers and retailers that our product would benefit their business

- Recruit candidates for the internship program for colleges in San Diego, including; SDSU, UCSD, and USD

Marketing Intern October 2010 to January 2011

- Assisted the Field Marketing Manager with creating a grassroots sampling program from scratch in 2010 which includes recruiting, training, working in the field, and creating a memorable image for the 5-hour Energy brand

- Compiled, approved and entered sampling data from the field into the weekly recaps for review by headquarters on a monthly basis

- Researched market plans and built logical market initiatives to support the sales and sampling team

- Conducted team meetings, presentations and guided a team of 20 brand ambassadors to a successful start of a global brand

MKTG INC. – San Diego, CA August 2012 – Present

Assistant Event Manager

- Create, print and prepare event evaluation forms for up to 80 events each week

- Produce and print labels on Microsoft Word and update the Excel “Master” each week

- Arrange, organize, and prepare event kits that include all materials that the staff may need for multiple events

- Organize, sign off and enter road checks into the road check register on a weekly basis to manager money orders

- Assist the Event Manager with managing and organizing 6 storage units in one warehouse with checking inventory, shipping, and packing.

SWITCH LIBERATE YOUR BRAND (GLACEAU/COCA-COLA)- San Diego, CA April 2010 to October 2010

Field Marketing/Sales Lead

- Represented brands such as Vitamin Water, Smart Water, FUZE and Powerade at local and national events

- Assisted the Team Manager in recruiting and hiring brand ambassadors for the upcoming season

- Planned and executed the “Twilight Saga” activation sponsored by Vitamin Water Triple X in San Diego in 2010

- Interacted with team members and increased point of sale in the San Diego market

RED BULL NORTH AMERICA- San Diego, CA February 2008 to April 2010

Brand Ambassador

- Participated in two Red Bull Air Races in San Diego while working closely with out-of-market managers to ensure sampling of over 16,000 cans of Red Bull and assure attendance of 200,000 spectators

- Planned and executed daily missions around certain consumption occasions while being personable an holding great conversation with consumers

- Traveled with the company to various events including: Red Bull Cola Launch in Las Vegas, Travis Pastrana’s 199 Lives premier, Super-cross Red Bull activation (2), X-Games, and Blitzes in Arizona, Orange County and Oregon

Education:

California State University San Marcos - Overall GPA: 3.6

Bachelor of Arts in Communication, May 2011

References:

Taylor Smith, Team Manager - 5-hour Energy- Orange County, CA 714-***-****

Eddie Messina – Field Marketing Manager – 5-hour Energy – San Diego, CA 619-***-****

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