CMinka Marketing Resume 042009

Objective: To obtain a position utilizing my *+ years of marketing expertise in generating new business, executing marketing campaigns and budgeting where I can stimulate the company's growth and performance.

Education

Philadelphia University, Philadelphia PA

Aug 2005

MBA

Indiana University of Pennsylvania, Indiana PA

1999

B.S. Marketing, Cum Laude

Work Experience

Harte-Hanks, Yardley PA

2006 – 2008

Account Executive

* Acted as Project Manager on accounts such as Genentech, Philips and Citibank

* Successfully executed marketing campaigns consisting of emails, websites and direct mail from concept to completion including creative direction, production and scheduling

* Interacted with internal/external customers and vendors to understand on-going and new project requirements and clearly articulated them in written form to creative, technical, and operations staff

* Developed, documented and managed project plans and schedules through interaction with prospects, clients, and other team members

* Managed and reconciled campaign costs to stay within budget

The Payroll Factory, Malvern PA

2005 – 2006

Marketing Specialist

* Assisted District Sales Manager in generating new business through marketing and advertising initiatives

* Created new brochures to target referral sources to establish business relationships

* Designed and produced ongoing direct mail pieces to create new business

* Recruited potential candidates to fill open production positions

QVC, West Chester PA

2001 – 2005

Executive Assistant

* Assisted Vice President of Information Services with daily operations including confidential information for the premier home shopping retailer broadcasting to 144.7 million homes worldwide

* Developed monthly report for Today’s Special Value (daily promotion) distributed to the executive team and merchandisers for competitive analysis

* Maintained integrity of employee computer access, working closely with data security to monitor new hires, internal changes and terminations

Department Specialist

* Maintained corporate database by accessioning, arranging, describing and cataloging archival ephemera for executives and other employees to sustain corporate culture

* Managed merchandise brands for customers in order to drive sales

* Gathered meta-data of top competitor compiled for distribution to the executive team and merchandisers for competitive analysis

Piercing Pagoda

2000 – 2001

Operations Manager

* Directed all activities to attain store goals, including: sales, staff management, customer service, merchandise presentation, loss prevention, direct expenses, and overall administration

* Consistently surpassed personal and store sales and piercing volume goals

* Ensured development of staff to accomplish the store’s goals within a changing environment

* Directed merchandise presentation to maximize sales

Messer AGS, Great Valley PA

1999 – 2000

Sales Support

* Secured quotes and collected spare parts lists from global suppliers in preparation of the establishment of the Singapore plant

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