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Product Marketing Manager

Eagleville, PA, 19403
August 07, 2012

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**** ******** **** • EAGLEVLLE, PA• 610-***-**** •


Detail oriented product and marketing veteran with more than ten years of experience driving profitable revenue growth via: product launches, promotions, marketing campaigns, collateral creation, proposal generation, competitive intelligence gathering, sales trainings, customer meetings, and cost analysis.


2010 - May 2012 Synygy, Inc. Chester, PA

Solutions Marketing Manager - planned, developed, and executed various marketing and sales materials and activities:

• Developed messaging, differentiators, and other content for software and service offerings

• Created and maintained marketing collateral and sales presentations

• Oversaw two corporate website launches for rollout of new company positioning and solutions

• Managed recurring online webinars and supporting campaign activities

• Maintained internal sales portal, a centralized library of marketing and sales materials accessible by sales force and professional services groups

2007 - 2010 Broadview Networks King of Prussia, PA

Product Manager - life cycle management of assigned commercial product segment to increase revenue, gross margin, and market share, while improving customer satisfaction and loyalty:

• Guided assigned suite of Voice, Data, and IP products to an average of $164k in new monthly sales, at an overall gross margin of approximately 50%

• Introduced new Dynamic IP “Simplicity” offer which led to a 10% increase in overall monthly integrated voice, internet, and data sales

• Re-launched Business (POTS/Centrex) Line product set with a “Tiered” pricing structure to more accurately set retail rates financially in line with actual underlying costs

• Led project to increase space and power within 401 N. Broad Data Center, ensuring very profitable Colocation product would continue as a viable service offer in the Philadelphia market

• Outlined requirements to IT for successful creation of the “Product Guide”, an internal resource for employees company-wide to reference product info, rates, business rules, processes, etc

• Helped rollout new unified “Broadspeed” product set by creating a competitive intelligence matrix to ensure price points met current market rates and demands

• Worked with network engineering, customer care, and legal teams to standardize on a new service level agreement and general contract terms & conditions

2006 - 2007 ATX Communications* King of Prussia, PA

Field Marketing Manager, Wholesale Services - unified the efforts of various support and operational groups across the company to support wholesale channel:

• Daily collaboration with select internal account managers to retain a wholesale customer base of $280k+ in monthly recurring revenue

• Worked closely with sales to add approximately $3,000 per month (on average) in new monthly recurring revenue

• Met with customers to obtain feedback on their current service issues and needs, along with what future products and features they desired

• Outlined custom billing feed requirements on a customer by customer basis for creation by IS billing department

• Updated Wholesale Services Program guide, contract, and associated collateral

• Assisted with the successful transition of ATX wholesale accounts over to the Broadview Networks Wholesale Program

*Acquired by Broadview Networks in June of 2006

2004 - 2006 ATX Communications King of Prussia, PA

Enterprise Business Analyst – strategic alignment with senior sales reps and management, focused on driving top line revenue growth via targeting, acquisition, and retention of “Enterprise” level accounts:

• Project managed Request For Proposal (“RFP”) responses to ensure timely and consistently high quality responses, leading to approximately $180k+ in either new or retained monthly recurring revenue at a overall gross margin of 37%

• Increased “RFP” win rate to 35% from previous rate of 22% through improved communication, coordination, and cooperation internally to focus efforts on only “sensible” opportunities

• Provided sales support for “Top 100” customers (e.g. Comcast, PECO, Urban Outfitters, etc) by attending client meetings and serving as a subject matter expert on account status & configuration

• Maintained standard “Boiler Plate” proposal content, along with the creation of custom presentation content for specific “Top 100” customers

• Recognized as one of the top employees in the company with a “Award of Distinction” in 2005

2001 - 2003 ATX Communications Bala Cynwyd, PA

Senior Product Analyst - daily support of an entire Sales Region:

• Generated complex proposals and quotes for existing customers and new prospects

• Approved “Non-Standard” rates for use in the field by sales force

• Ensured via analysis that all “Non-Standard” rates provided met company financial targets

• Initial contact for internal product questions and external market trends in region

• Liaison between sales management and product management teams on any large deals that required further approval or customization


• University of Maryland – College Park, MD (August 1996 – May 2000)

• Bachelor of Arts, College of Behavior & Social Sciences (3.25 GPA)

• Dean’s List – multiple semesters



• Microsoft: Outlook, Word, Excel, Power Point, and Visio

• Adobe, WebEx

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