Design Director

GEOFFREY FRANKEL 312-***-**** *** East Randolph, Chicago Il, 60601

www.gfrankel.com

***************@*****.***

CREATIVE DIRECTION – PRODUCTION MANAGEMENT

My current focus is on inventing consumer engagements to best extend value for our clients and their audiences as technology changes our lives. I desire opportunities that combine my experience design talent and vision for our digital future combined with my joy of being a creative manager, building and mentoring integrated teams and fostering an innovative and inspired work environment.

Over 15 years of hands on experience with Digital Innovation, User Experience Design, Creative Direction, Mobile Innovations, Digital Strategy, Information Architecture, Social Media, New Business Development, Online Advertising, E-commerce, Community Design, Gaming.

I enjoy working with creative teams and forging inventive solutions for brands and agencies. My success is driven by a true passion for creating new digital opportunities and creating industry trends. I am senior enough to coach and delegate but also happy to roll up my sleeves

I have a true passion for re-defining the idea of creative solutions as evidenced by the 2008 Chicago Gold ADDY and Best of Show and a 2008 National ADDY award for best interactive solution.

EXPERIENCE / CREATIVE CONSULTING 8.08 –12.10

Abelson & Taylor / Chicago - Senior Project Consultant

Worked with agency leadership and brand teams to conceive and prototype online brand extensions, mobile and ipad solutions for leading pharmaceutical brands.

Johnson & Johnson / New York Innovation Director / Global Services

I provided daily thought leadership and education to brand directors and J & J VPs of product and service companies to identify opportunities, articulate digital roadmaps and assemble teams to invent and deliver next level solutions. I directed multi-channel teams to jump start prototyping for a dozen top J&J consumer brands.

These solutions began with the task to reinvent how they engage with consumers through mobile and social extensions to a very high level strategic plan for how J & J can leverage and create a holistic and revolutionary global healthcare community. In addition I lead an innovation pod to prototype and invent several mobile, social and virtual solutions for physician controlled ipad interfaces and controls for medical devices and interactive sales tools for the ipad and mobile phones.

Sapient / Chicago - Creative Consultant

Managed an integrated team of UX, IA, Content Strategists and visual designers to restructure and re-design George Washington University Network of Colleges and Professional school’s websites into a content management migration and user interface re-design.

Modea / Blacksburg, VA - Group Creative Director

Directed a growing agency through a process of brand Ideation, strategic development and new business growth. Designed an integrated process methodology to enable a national agency offering and growth plan.

EXPERIENCE / CREATIVE DIRECTION / FULLTIME

Critical Mass – Chicago / Creative Director 8.06 - 8.08

Lead creative operations for the launch of the Chicago office. Worked with a core team of 4 directors to build a full service US Headquarters of over 150 employees in 2 years. Worked closely with the world’s top luxury brands to create innovative brand engagements that push the trends of virtual product interaction, social media and mobile extensions as well as systemic brand community design.

Oversee creative operations and manage creative accounts from concept to delivery. Invent and direct agency and client strategy, hire / build and mentor creative teams. Work with creative community to identify innovation, future talent and strategic resource partnerships.

CLIENT LIST: Hyatt, Rolex, Mercedes Benz, NASA, Moen, Dell, Las Vegas (LVCVA), QVC, Vavoline

DNA Digital Media Group - Chicago / Agency Director 8.04 - 8.06

Lead Ideation and development of cutting-edge marketing solutions that enable unique brand-to-user relationships allowing a company’s message to become a meaningful, interactive part of a user’s daily life through interactive design and integrated online marketing. Managed all agency and creative operations: Directed creative output from concept to delivery; create and direct agency and client strategy.

CLIENT LIST: McDonald’s, Kellogg’s, General Mills, CPG, Axe, Nestle, Cadbury Adams, MGA/Bratz, Universal, Sony, Kraft, Burger King, Miller, US Army, Dodge, FIFA, NFL

The Creative Group - Los Angeles / Executive Director 9.02 - 8.04

Managed and directed nation’s leading creative sourcing agency. Developed relationships with entertainment studios, production facilities, effects houses, and major L.A. advertising agencies.

CLIENT LIST: Commonwealth of Pennsylvania, Coke, Mellon, Johnson & Johnson, Pittsburgh Life Sciences Greenhouse, UPMC, Heinz

Context Studio - Los Angeles - New York / Executive Creative Director 3.00 - 8.02

Developed key accounts in entertainment, gaming, and music industries. Provided innovation strategy in business development and creative management. Co-developed an integrated process methodology and information architecture process.

CLIENT LIST: Clear Channel, Disney, Fox Kids, Paramount, Sony, Harley Davison, BMW, BMG, Ralph Lauren, DuPont, AGFA, First USA, Wingspan Bank, BMW, DKNY, Student Universe, Craftopia, Christiana HealthCare Network

Earle Palmer Brown - Philadelphia - New York - Bethesda / Creative Director 4.97 - 3.00

Served 15 national EPB offices and their clients. Established and maintained a high-level reputation for award-winning creative, including an ADDY for the Philadelphia Reject Film Festival website, and a Bronze Anvil for Sterling Diagnostic’s Trade show exhibit at RSNA 1998.

CLIENT LIST: IBM, Blue Cross & Blue Shield, Taco Bell, Pizza Hut, DrKoop.com, Helzberg Diamonds, Marshalls, Home Depot, TOYS R US, Xerox, Motors, Blue Cross and Blue Shield, Borders Bookstores, ATT

Vantage Point - Creative Director - Partner - Philadelphia 1.94 - 4.97

Directed and mentored TV/film/animation production and post-production, programmers, designers, third-party contractors and new business efforts.

CLIENT LIST: MacroVision, iiyama, EPB

EDUCATION – TRAINING

2009 VCU Brand Center - Richmond - Creative Director - Innovation Program

1994 University of the Arts - Philadelphia - Film Direction, Video Production & Post-Production, Multi-Media, Animation, FX

89-92 US ARMY - Europe & Middle East - Desert Storm Veteran, Photo Journalist & Combat Medic

1989 Columbus College of Art and Design – Columbus - Painting, Sculpture, Illustration, Graphic Design

AWARDS - ACCOMPLISHMENTS

2008 National Silver ADDY Award (Las Vegas, “Free Will” Campaign)

2008 Gold ADDY Award and Best in Show (Chicago) (Las Vegas, “Free Will Campaign)

2008 IAC Integrated Media Gold Hyatt Resorts Ultimate Adventure Challenge

2007 Adrian Awards, Gold award for Hyatt UAC (Viral Marketing)

2007 Adrian Awards, Bronze award for Hyatt UAC (Integrated Campaign)

2003 ID Magazine Best Interactive Website (Pennsylvania) (State of Pa Economic Development and Tourism)

2002 Gold ADDY Award and Best in Show (Pennsylvania) (State of Pa Economic Development and Tourism)

2002 Gold Webby Award (Best Portal) (Pennsylvania) (State of Pa Economic Development and Tourism)

2002 IAC Award for Best Portal (Pennsylvania) (State of Pa Economic Development and Tourism)

1996 Published – Author - Desert Storm Diary

An American Soldier's Personal Record of the Gulf War in Words and Pictures

ISBN-13: 978-0964535640 (Hardcover - Dec. 1997) www.amazon.com

PUBLIC SPEAKING

08.09 CD Summit - VCU Brand Center – Richmond, Va.

08.08 Columbia University – Digital Innovation and Brand Engagement

08.07 GEL Conference - New York

06.01 PA - ADDY Awards Ceremony – Pittsburgh

10.98 Interactive Conference 98 - Jacob Javitz Center - New York

SOCIAL

Nike + Community Runner Since 2006

Facebook - Personal Page, Client & Brand Fan Pages.

Twitter - Personal/Professional, Client & Brand Engagement.

Linked In, Professional Career Profile, Creative Community Networking and Team Building

YouTube - Personal, Client and Brand Engagement

Agency Scoop Member and Blogger

SKILLS

PC & Mac - Adobe Creative Suite, Microsoft Office, Editing / 3D Animation and IA software

IA, UX, , Social Media, 3D Modeling, Avatar Design, New Media - Web, Mobile, GUI Design, Digital Video, Content Development & Production

Interactive Marketing, Consumer & Community Engagement, Integrated Creative Process Methodology

Digital & Film Direction - Experience in all stages of production, from pre-production through post-production

Print Production - Experience with Pre-Press Production & Proofing.

Design - Experienced in Information Design, Brand Articulation, Retail, Environmental, Industrial, 3D and Community Design

Other - Painter, Photographer, Chef, Runner, Olympian at Heart, Comedian, Inventor, Writer, Traveler,

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