Sales & Marketing Professional

CHERYL WILLIAMS

*** ****** ****, *** ********, NY 10804 • Home: 832-***-****• Cell: 914-***-**** • **********@***.***

PROFILE

Top notch marketing and sales professional and mid-level manager offering 10+ years solid experience. Possess balanced combination of strategic thinking and tactical delivery to positively impact bottom line results. Ability to manage through influence; work with a variety of stakeholders, with minimal resources, within a consensus driven environment. Exceptional leadership, organizational, presentation and communication skills.

Key accomplishments:

-Developed brand new marketing campaign for regional sports club partnership with Westchester, Putnam and Rockland schools in New York. Managed process from idea generation to anchoring.

- Assisted in the plans to enhance and expand national brand within the local community. Projects included brand messaging, program expansion, and fund development.

-Event planning and execution: Served as great asset in achieving event objectives for attendees, membership and revenue. Firsts for my clients include: Benefactor sponsorship level, launch of several new fundraisers, and establishment of corporate partnerships.

-Promoted to New Hire Learning and Sales Manager. Consistently met yearly quota in excess of a million dollars in sales as a Key Account Manager of seven years.

EXPERIENCE

3D STUDIOS, WHITE PLAINS, NEW YORK

Provider of consulting services to non profit agencies.

Marketing Consultant (2007- Current)

As a full service image management firm, we use strategically targeted marketing tactics including media plans and creative multimedia execution of campaigns using commercial art/graphic design, photography, website design, direct mail, press and public relations and conference/events management. firm, we use strategically a sing, of direct and co

WESTON HIGH SCHOOL, WESTON, MASSACHUSETTS

METCO Program, a voluntary effort of leaders in suburban Boston districts to integrate primarily white districts by opening up opportunities for urban students.

Community Liaison Officer (2005-2006)

First African American Outreach Coordinator for the Weston and Boston school communities through the METCO partnership. Primary duties were fundraising, event planning and family friends’ membership drive, a program designed to provide students from each community access to each other outside of the classroom. Accomplishments: 100% participation (140 students), never before achieved.

XEROX CORPORATION, CLEVELAND, OHIO

Xerox Corp. offers an array of innovative document solutions and systems designed for offices and production printing environments.

New Hire Learning and Sales Training Manager (1998–2002)

Led Training and Development function for Northeast Ohio Sales and Services Division with direct reporting relationship to the Regional District Manager. Division generates over $300 million revenue and has over 200 associates in Cleveland, Columbus and Cincinnati. Accomplishments: Successfully implemented and delivered the newly launched “New Hire Training Continuum”, reduced turnover rate by 25%, identified ready now candidates six months early through vigorous field exposure and mentoring programs. Coordinated new product launches, district symposiums and off site events.

Key Account Manager (1990-1997)

Strategically fostered business relationships to assigned major accounts. Consistently met yearly quota in excess of a million dollars in sales. Analyzed competitive offerings, determined sales forecasts, reviewed and negotiated product pricing, developed written proposals and exhibited products at trade shows. Accomplishments: Achieved President’s Club status, (Minimum of 50% over plan) 100% customer satisfaction scores and year over year revenue growth of 20%.

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