VP Marketing, Strategy, General Management

TOM C. BAILEY

**** ********* **.• San Mateo, CA *4403

(M) 415-***-**** • ******.******@**************.***

MARKETING • PRODUCT • STRATEGY • GENERAL MANAGEMENT

Consumer technology/CPG executive with rich cross-functional experience including multiple hundred million dollar P&L ownership, product line marketing, channel marketing, product development, new product launches, cost & efficiency gains, operational & financial analysis, corporate strategy initiatives, personnel & staff development. Exceptional manager & acclaimed leader of teams. Track record of achieving outstanding business results.

EXPERIENCE

SanDisk Corp., Milpitas, CA

2007-Present

Sr. Director, Audio-Video Business, Retail

1/09-Present

Head of product marketing & general manager with global P&L responsibility for SanDisk’s Sansa-brand audio player (MP3) product line, #2 in market share in the Americas behind Apple’s iPod. Oversee product & channel marketing, product development & product roadmaps, business development, demand forecasting, long range planning, and reverse supply chain for the product line. Led business since Jan.’09, replacing prior SVP.

-- Led turnaround of the business, converting it from a lagging performer into a significant profit contributor; in 2009, increased year-over-year profits by +$155M and delivered 29% of SanDisk’s F’09 global retail profits.

-- Directly responsible for delivering 14 quarters of profitability (and counting) in a mature and declining market: over $380M in gross revenues, over $100M in operating income, and $85M+ in free cash flow since Jan.’09. Achieved the 14 highest profit quarters in SanDisk’s 8-year history in the portable media player business.

-- Creatively opened up sizeable new sales channels, including: Costco, QVC, and US Federal Prisons System.

-- Oversaw 3 product launches: Clip Zip, Aug.’11 (3 Editor’s Choice Awards); Fuze+, Aug.’10; and Clip+, Aug.’09, America’s #1 selling sub-$50 MP3 player (5 Editor’s Choice Awards & Player-of-the-Year Award).

-- Led business case development & received senior management approval to launch an innovative new Wi-Fi product in Q1 F’13, which will be SanDisk’s first entry into an entirely new retail product category in years.

-- Served as the only global Retail business representative on the Product Review Board in 2011, a cross-functional committee responsible for approving all new product initiatives at SanDisk.

Sr. Director, Finance, Business Planning, & Strategy, Audio-Video Business Unit, SanDisk Corp.

6/07-12/08

Acted as Chief of Staff, CFO, and senior-level operations executive to SVP/GM of the 85-person audio-video BU. Led GM’s staff meetings, oversaw financial & operational performance, and set priorities for the business.

OPERATIONS:

-- Led cross-functional 10-person team in the successful operational launch of slotMusic in Fall F’08, a new business for SanDisk. Launch consisted of 62 unique SKUs and 430 kUnits shipped in a 9-week time span.

-- Led team in reengineering and improving management of BU’s reverse supply chain, a $20M business in itself in F’07, reducing inventories by 60% within 12 months and freeing up over $6M in cash.

FINANCE & STRATEGY:

-- Managed Controller and staff, with oversight of BU’s P&L, annual planning, departmental budgeting, pro forma modeling, cost-cutting, and reporting; approved Marketing’s pricing and channel promotions activities.

-- Prepared materials for SanDisk Board of Directors presentations: F’07 long-range 3-yr. strategic plan (Jul.’07); F’09 business plan for AVBU and slotMedia (Dec.’08).

Del Monte Foods Co.

San Francisco, CA

10/04-5/07

Director of Operations Strategy, Strategic Planning & Business Development Group

Led/ supported Del Monte’s most strategic operational & budgeting initiatives. Reported directly to the Treasurer/ Head of Strategic Planning Group (Finance) with dotted line to the COO (Operations).

-- Led team in redesigning Sales & Operations Planning (S&OP) process across entire supply chain including business process re-engineering and systems design; developed business case for investments worth $29M in process & systems transformation which were approved by the CEO/Board of Directors in Jun.’06.

-- Played lead role with SKU rationalization project resulting in 10% reduction in entire product portfolio and $2M in direct savings; assessed P&L impact of product elimination, price increases, and factory closures.

-- Led competitive cost study across all business units presented to Board of Directors in Mar.’07.

-- Led strategic sourcing project team in redesigning & renegotiating Del Monte’s $40M Maintenance, Repair, and Operations (MRO) supply chain across 23 facilities; realized savings of $3M in first 12 months.

-- Led financial/operational due diligence, synergy assessments, valuation, and submission of a bid worth $220M to acquire a competing Fruit & Tomato company.

-- Led team in evaluation of a proposed joint production alliance with a major Vegetables competitor; led direct negotiations and assessment of $160M proposed transaction to sell 7 production facilities and enter into 20-year co-pack contract; presented strategic and financial recommendations about proposal directly to CEO.

-- Developed first phase of global Fruit sourcing strategy in Latin America and East Asia.

-- Led cross-functional team in preparation of Annual Operating Plans (~$2.7B annual budget covering both COGS and Trade Freight) for both F’06 and F’07 and presented to CEO and Board annually for approval.

Clorox Co.

Pleasanton, CA

3/04-8/04 (6-month contract)

Independent Consultant to VP of R&D

Primary architect of a new design methodology for a global product optimization project with objective of enhancing consumer value by improving alignment of a product’s costs with its key perceived consumer benefits.

-- Developed new cost-driver financial modeling methodology which enabled team to identify and realize over $100M in cumulative cost savings in the subsequent 5 years, as validated directly with Clorox in spring 2012.

Booz Allen Hamilton, Inc.

San Francisco, CA

Summer 2000, 2/02-3/04

Associate, Operations Practice

Led operational diagnostic & execution projects with a leading consulting firm with various Fortune 1000 clients including Clorox, TRW Automotive, Boeing, ExxonMobil, AT&T Wireless, AMN Healthcare, and others.

-- High caliber business diagnostic work consistently led to multiple follow-on client engagements.

Procter & Gamble Co.

Cincinnati, OH

1996-9

Financial Analyst, Global Product Supply Finance Group

2/99-6/99

-- Developed detailed financial models in support of company-wide supply chain redesign project.

Project Manager-Materials Engineering, Baby Care Global Business Unit (Pampers/Luvs)

9/96-2/99

-- Led supplier manufacturing qualification projects in USA, Germany, and Spain, saving over $12M in COGS.

Ngee Ann Polytechnic

Republic of Singapore

6/94-6/95

Princeton-in-Asia International Teaching Fellow

-- Taught fluid & applied mechanics, and engineering design at junior college; head coach of co-ed swim team.

EDUCATION

Wharton School of Business, University of Pennsylvania

Philadelphia, PA

8/99-5/01

M.B.A., Finance & Marketing (double major)

-- Palmer Scholar (Top-5% of graduating class)

Stanford University

Stanford, CA

9/95-8/96

M.S., Mechanical Engineering (Design Division)

-- Stanford Graduate Engineering Scholarship (full academic scholarship)

Princeton University

Princeton, NJ

9/90-6/94

B.S.E., Mechanical Engineering (minor in Economics)

-- Magna Cum Laude; Top 4-Year Engineering Student-Athlete Award; NCAA Academic All-America; Sigma Xi & Tau Beta Pi; completed 7 courses in economics under esteemed faculty including Ben Bernanke et.al.

ADDITIONAL

-- Captain of Princeton University Men’s Varsity Swimming Team, 1993-4; NCAA All-America in Swimming.

-- Extensive international business & travel experience in Europe, Asia, and Latin America (25+ countries).

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