Project Manager / Marketing

Jeffrey Wang (US Citizen)

**** ********** **. **********, ** 60012

512-***-****

*************@*****.***

Education

The University of Texas at Austin MA in Advertising (May, 2010) Minor in Marketing

GPA: 3.9

Relevant Coursework: Strategic Advertising Management, Media Management, Regression Analysis, Marketing, IMC, PR , Multi-cultural advertising, Questionnaire Design

National Cheng Kung University BA in Foreign Languages and Literature (June, 2008) GPA:3.7

Relevant Coursework: Advertising, Business, Economics

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Work Experience

Media Assistant for the Texas Advertising Program (Sep, 2009-May, 2010) (University of Texas) Supervisor: Dr. Mattew Eastin

*Arranged seminars and meeting for students to interact with related industries

*Served as a liaison between students and company representatives for affiliate projects

Hudei Advertising Corporation (Taipei, Taiwan) Account Service- Arcoa Telecommunication Corp. (June-August, 2008)

*Communicated with clients to ensure their needs were fulfilled

*Tracked advertising exposure and arranged media schedule compensation

*Responsible for account service authorized by 3M for specialized advertising strategies

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Course Projects

Brand Audit- Nintendo

*In-depth marketing analysis of video game console market

*Unveiled possible problems faced under the progress of current competition context

Corporate Case Analysis- Hallstead Jeweler

*Provided in-depth quantitative analysis on the company’s financial health *Projected solutions with prospect growth and possible risk in terms of BEP and ROI in 5 years

Media Management- Starbucks

*Adjusted target audiences and geographic areas for market expansion

*Pitched target audiences by using marketing research tools and VALs for qualitative analysis

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Google AdWords Individual Qualified July, 2010

*Google Advertising Fundamentals Exam Passed (91%)

*Search Advertising Advanced Exam Passed (91%)

**Certificate Link: http://goo.gl/9iXy (This is an official Google shortened URL)

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Academic Works

Leverage Brand Equity in Cross-Border Strategic Brand Alliance with Advertising (Thesis)

*Compared communication strategies of allied business partnership in different cultures

*Examined if extant practice is consistent with the past literature for international business

Communicating Strategic Brand Alliance: How Do Advertisers Do It? (Under Review) Co-authorship with Dr. Wei Na Lee and Mr. Jin Kyun Lee (for the 2010 AAA conference)

*Content analyzed communication strategies of internationally allied brand partners

*Provides guidelines to strategic brand alliance partners for effective communication strategies

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Skills

Account Service- Microsoft Office Suite; Photoshop; Power Director, Google AdWords, Basic HTML, CSS

Languages- Fluent in Mandarin Chinese (Native), English (Fluent), Japanese (Proficient)

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