**** ******* *** • SACRAMENTO, CA *****
PHONE 916-***-**** • E-MAIL *******@*****.***
NANCY JONES
OBJECTIVE
Highly motivated and innovative self-starter with a strong work ethic and an innate ability to learn new concepts quickly. Results-oriented and visionary leader with proven success in regional and national marketing & branding. Possesses a unique ability to perform above standards in both analytical and creative roles. Focused, adaptable marketing professional with polished communication, presentation, negotiation, and relationship-building skills.
EDUCATION
KAPLAN University, Sacramento Bachelor of Science – Health & Management, Graduated 2002
UC Davis Extension, Sacramento Marketing Certificate Program and Public Relations courses, Completed 2004
MTI, Davis Health, and Anatomy Completed 2008
WORK EXPERIENCE
Dec 1999 – April 2010 Raley’s Corporate Office West Sacramento, CA
Marketing Manager
• Responsible for conducting thorough analysis of consumer survey data and devise successful marketing strategies for low-performing stores.
• Negotiate, develop, analyze and implement all major marketing request and proposals
• Develop annual marketing plan for Pharmacy , Health and Wellness Department.
• Negotiate, developed, plan and execute events, promotions, ticket sales and contest for sponsorships and vendor partnerships for 135 retail locations: Sacramento Kings, River Cats, Celebrity Golf Tournament, Race for the Cure, Grape Escape, Garlic Festival, Napa Mustard Festival and Best of Sac.
• Negotiate, developed, plan and execute events and promotions for in-store sales program: Aisle 1 Fuel Stations, Ecart, online shopping, Pharmacy and Wellness, Peet’s Coffee and Tea and Java City.
• Managed marketing P&L budget.
• Develop and implement marketing strategies to increase sales at stores impacted by competition.
• Managed social media: Twitter and Facebook. Managed posting, comments and tweets.
• Managed outreach programs: KCRA Back to School supplies, PBS Kids Program and K-9 Police
• Analyze weekly promotional sales data and prepare reports for Sr. Vice Presidents of Sales and Merchandising and Operations, Chief Marketing Officer, District Sales Manager and Store Directors.
Information Technology – EA to CIO
• Build and maintain database for project scheduling and new store design
• Execute and manage in-store IT promotions; WIFI, Muzak and POS
• Manage WAN and LAN WIFI in-store project
COMPUTER SKILLS
Highly proficient in: Word, Excel, Power Point, Outlook and Visio, Windows Operating System.
Basic Skills in: Access, Mac OSX and Photoshop.