Manager Marketing

PAUL J. CAVANAUGH…Identifying new market & product opportunities

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Troy, Michigan 48085 248-***-**** *********.**@*****.***

Global Marketing and Product Development Leader that transforms company challenges into profitable solutions. Expertise in identifying new growth markets for current products and innovative new products for existing markets. Objective: Select challenging assignments that leverage my skill set and provide rewarding outcomes for the organization.

MAJOR ACCOMPLISHMENTS

Challenge: Automotive OEM needed to develop all new entry to hit “sweet spot” of new segment of market (cross-over).

Solution: Directed product architecture and theme evaluation research/analysis for new product entry. Result: 1st and 2nd generation product became segment leader that required adding 3rd production shift to meet demand.

Challenge: Automotive OEM with no existing entries in an emerging global segment of market.

Solution: Conducted portfolio assessment to leverage current platforms into multiple regions where product footprint could expand. Led exploration of new product entries that addressed converging trends. Result: proposal to enter three new global regions and increase North American presence. Business case was viable based on combined volume of all entries on single architecture.

Challenge: Fortune 100 auto company formed cross-functional task force to explore ways to become more consumer driven and engage customers.

Solution: Authored proposal for first advanced design social media web site for consumer insights on concept ideas. Member of core team that designed web/blog site (launched in 2009).

CORE COMPETENCIES

Identifying Emerging Trends & Growth Markets

Market/Product Strategy Development

Brand Management

Compelling Value Propositions

Customer Insights – Qualitative & Quantitative

Product Portfolio Assessment & Recommendations

Competitive Benchmarking

Leading Cross-Functional Teams

Executive Level Proposals & Presentations

PROFESSIONAL EXPERIENCE

Market Strategy Consultants, LLC 2010 – Present Chief Marketing Officer

Selected Consulting Projects:

Specialty Area: Strategic Marketing Plan Development

Conducted review of current plan/outlook and developed new strategic marketing plan that allowed mid-size IT company to diversify from defense industry weighted customer base into commercial fleet industry. Company generating 15-20% annual revenue growth in sector.

Specialty Areas: Supply Chain Management and Business Process Re-engineering

Manage company/supplier relationship for on-time delivery of all IT assets for Division.

- Increased on-time rate from approx. 45% to 98% within 3 months.

Responsible for revamping several operational processes to reduce time/cost from system.

- Reduced initial order to on-site install duration by 40% (10 to 6 days) within 6 months.

General Motors Corporation - Detroit, MI

Global Strategy Manager, Product Development Group 2008-2009

Promoted to manage concept strategies development for portfolio across eight brands. Liaison for Global Executive Director of Advanced Design leading multiple projects. Interfaced with Directors, facilitating new product concept development for five global advanced design studios.

Concept Strategy Manager, Product Development Group 2003-2007

Managed research and analysis of new concept proposals. Partnered with primary market research organization for evaluations of concept proposals. Performed secondary market research analysis for emerging trends/lifestyle factors impacting market and product strategies.

Brand Character Analyst, Product Development Group 1998-2003

Led design theme and architecture teams with research and analysis of brand/model proposals. Directed product architecture/theme studies for brand, resulting in superior vehicle packaging and styling executions.

Additional GM Assignments (Sales, Service & Marketing) 1985-1997

Strategic Product Planner* (3 years), Business Planner* (5 years), Senior Research Planner (7 years)

* Held both positions concurrently for 3 years.

EDUCATION

Management Development Program, Univ. of Penn. Wharton School, Phil., PA

MA, Business Management, Central Michigan University, Mt. Pleasant, MI

BBA, Marketing, Eastern Michigan University, Ypsilanti, MI

Project Management Program Certificate - Walsh College, Troy, MI

AFFILIATIONS

American Marketing Assoc., Industrial Marketing Group, Past President, Treasurer

Society of Automotive Engineers, Past Annual SAE Conference Organizer

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