Marketing Research

Dhara Mehta, MBA

Cell: 909-***-**** Email: ******.*****@*****.*** Anaheim, CA 92807

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Highly analytical and passionate Marketing Research Professional offering 3+ years of profession and academic experience for conducting marketing research. Proven ability to design and analyze comprehensive marketing surveys to support an organization’s strategic goals. Proficient at number crunching and analyzing research data to gain market insight on industry trends. Very motivated, focused and determined to succeed as evidenced by completing MBA in Market Research after working as Chemist for 2 years. Willingness to put in long hours to complete projects against tight deadlines. Advanced with diverse background and excellent communication and relation building skills.

WORK EXPERIENCE

Master’s Thesis, California Polytechnic University, Pomona

• Thesis: study of ‘Response Rate for surveys using Social Media platform v. Email Messages.’

• Conducted Literature Research on IBIS World, LexisNexis, and other journals to gain insight on relevant studies.

• Segmented the target market and developed sampling method

• Developed survey instruments for study to gain target market insight and response rate. Social Media platform were utilized to gain better market insight.

• Researched, collected, and analyzed quantitative data to make conclusions and suggest follow-up research

• Leverages Excel, SPSS, Prezi Powerpoint, and Qualtrics to analyze and present findings

• Built consumer behavior models using multivariate techniques, such as regression, discriminate analysis etc. Analyzed data using software tools to identify and understand a pattern in response rate.

• Presented analysis and report to Faculty members and fellow students.

Sales and Research, OptionEase, Inc. [September 2010 – Present]

• Conduct market research and analysis including collected data technology trends; determine marketing strategy for the financial services sector.

• Maintain customer relations by interaction with client on daily basis to manage and provide complete support/service.

• Created proposals, presented research results as well as AdHoc reports to high-level corporate executives and other decision makers on daily basis.

Marketing Analyst, MarkeetersClub.com, [April 2010 – August 2010]

• Responsible for developing, implementing, and administering company’s Incentive plan (MBucks)

o Identified target market, constructed questionnaires, assist in focus groups, conducted telephone interviews, compiled and analyzed data to assist with proper direction of MBucks.

Conducted statistical analysis and report generation.

Presented report to CEO suggesting strategic immediate transition and recommendations for future.

Addressed all marketing research needs.

Hosted contests/giveaways via social media and monitored and reported the progress to reach business objectives.

Developed Email Marketing templates and Telemarketing templates

SKILLS

Applications: Microsoft Office, Prezi, SPSS, Adobe Photoshop, Microsoft Project Plan, Adobe Illustrator.

Research Related:

Consumer Trend Analysis Marketing Research Surveys

Quantitative Research Skills Data Collection & Analysis Segmentation Targeting

Detail & Deadline Oriented Qualitative Research Skills Event Planning

Strong Leadership Skills

EDUCATION-

California State Polytechnic University, Pomona (Sept 2008 – December 2011)

Degree: Master’s in Business Administration in Marketing Research

REFERENCES

Available upon request.

Contact this candidate