Sales & Marketing Professional

ED KITSOS

*** ** **** *******

Deerfield Beach, FL 33442

Cell # 954-***-****

********@*******.***

EXPERIENCE:

MJS ADVERTISING, BOCA RATON, FL Jan 2007-Present

(Director of Media, Marketing and Operations)

 Collaborate on development of software upgrades and implement new procedures to streamline traffic department, resulting in an annual savings of over $75K.

 Renegotiated with 3rd party vendors cutting costs by an average of 30%, resulting in an annual savings of $20K.

 Handle billing of all clients and payment of all vendors in excesses of 25M annually

 Estimate monthly sales for clients based on current market conditions, seasonal trends, client inventory and factory incentives. Create advertising budgets to reach the forecasted sales goals while maintaining profitability.

 Analyze market competitive for clients and altered marketing plans accordingly to continually increase market share, while maintaining a strong profit margin.

 Manage daily operations of media department, including the negotiation and placement of all media schedules ensuring all goals are met while coming in at or under budget.

 Present proposed media plans at meetings with potential new tier 3 clients.

 Conduct interviewing, hiring and training of all media and traffic department staff.

 Created performance evaluation forms and procedures for all departments.

 Continued buying duties for MJS Advertising’s largest client, Germain Automotive.

(Director of Media and Marketing) Aug 2001-Dec 2006

 Developed media plans for all clients based on approved expenditures to minimize costs while maximizing results.

 Managed negotiation and placement of TV, Radio, Internet, Direct Mail and Print advertising for all clients for branding campaigns, sales initiatives and direct response campaigns in over 30 markets.

 Developed in-store promotions and negotiate added value from stations to enhance effectiveness as well as assist with execution of the events.

 Planned, negotiated and placed Direct Response Campaigns. Analyzed leads on a daily basis to alter media as needed and maximize ROI.

 Reduced most “new client” expenditures by 10% while increasing client traffic by 15% within the first 3 months of working the account.

 Secured Added Value for clients at or above 20% of their electronic media budget.

 Analyzed new markets and created media plans for all new business presentations.

 Updated all billing procedures to ensure accuracy and increase efficiency.

 Created various forms and streamlined daily operations for the media department to ensure accuracy and increase productivity as well as to merchandise media efforts back to clients

 Implemented new media software and tools to maximize productivity, while increasing services offered to our clients.

 Created and hosted media buying/training workshops for employees.

CONTINENTAL TV SALES, ATLANTA, GA May 2000 - Aug 2001

(Account Executive)

 Liaison between advertising agencies and television stations in over 20 markets throughout the

United States.

 Handled regional and national accounts totaling over 8M in annual billing.

ZENITH MEDIA, FT. LAUDERDALE, FL Oct 1998 - May 2000

(Senior Broadcast Negotiator)

 Promoted and relocated to Ft. Lauderdale to help open new office.

 Negotiated and placed media in various Florida markets.

 Clients included Southeast Toyota, S. Lexus Dealers, Toyota Motor Sales, M&M Mars,

Bristol Myers, General Mills, Best Foods, Darden Restaurants and Verizon.

 Media Buying Mentor/Trainer.

 Assisted South East Toyota supervisor with CPP planning for a 30 market annual.

ZENITH MEDIA, NEW YORK, NY July 1996 - Oct 1998

(Broadcast Negotiator)

 Negotiated and placed media in various South East Region markets.

 Attended various specialized training programs to develop basic media comprehension skills

(Writing workshop, presentation/public speaking workshop, media training workshop, time

management workshop).

MEDIA DIRECT PARTNERS, NEW YORK, NY Nov 1995 - July 1996

(Media Assistant)

 Estimated call bursts and prepared reports to evaluate the response of direct response campaigns.

EDUCATION: BA, Hofstra University, Hempstead, NY 1995

Major: Communications/Mathematics

SOFTWARE: Donovan, TVScan, TapScan, Strata, Microsoft Office, QuickBooks

References available upon request

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