Sales Marketing

Summary

Seasoned Marketing Professional with demonstrated success increasing

sales and brand loyalty while reducing marketing costs through:

|Team Leadership & Development |Presentations |

|On-Time, On-Budget Project Delivery |Marketing Collateral Design |

|Innovative Strategies |Cross Functional Collaboration |

Professional Experience

Regis Development Inc., Phoenix, AZ 2011- 2012

Full-service construction, rehabilitation contractor.

Director of Marketing

. Primary goal is to transform this 25+ year-old company from one

strictly serving the REO (real estate owned, bank owned) property

owners to one providing these same types of services for individual

home owners and real estate investors.

. Strategy is to use the power of the internet and its social media

tools to expand our partnerships with lenders and realtors and broaden

our home owner customer base.

. Convert the static pages of the sites into dynamic content-driven

sites with more interactive tools for users and to enhance lead

generation.

. Redefine the organization into one that is more customer-centric

through all available media and clearly define the distinct services

area "companies" and their relationship to the core company (some are

divisions and some are stand-alone entities sharing infrastructure and

staff ). Services include 203Konnect, Investor Konnect, HVAC-Doctors,

Roofing and Eco Mold Solutions.

1-2-3-Deliver, Scottsdale, AZ 2010 - present

Full-service marketing consultant.

Founder/President

. Provide marketing services for diverse clients in the Phoenix area.

United Business Media LLC (UBM), New York, NY 2000-2010

UBM (formerly CMP Media) is one of the top technology publishers in the

world.

Director of Internet Marketing

. Launched two regional versions of our Call Center event that have been

profitable since 2002.

. Led team in creating an east coast version of our premier trade show

(Computer Telephony) that surpassed attendance projections by more

than 10k and exhibitor participation by 35%.

0. Created a dynamic, interactive Web presence for three technology

industry trade shows (with a budget of less than $15k); saving each

show more than $60k in annual web-site hosting and database

maintenance fees. Today, 30+ annual events use the site to create

content, pricing and schedules. It also provides up-to-the-second

registration reporting tools to make better decisions throughout the

promotional cycle for each event, increasing the efficiency of

marketing efforts.

Technology Marketing Corporation (TMC), Norwalk, CT 1998-2000

TMC is a privately held publishing company serving targeted technology

markets.

Marketing Director

. Led and developed marketing team (with an annual budget of more than

$6 million) that grew the circulations of two technical publications

by 15% annually and increased trade-show attendance by more than 20%.

. Launched successful east and west coast versions of a new trade show

that doubled the company's events portfolio.

. Decreased annual marketing costs 25% each year by shifting marketing

resources away from traditional media into new media.

. Managed the development, implementation and analysis of market

research surveys and studies to locate new, high-potential markets,

increasing exhibit sales while reducing sales support costs.

IEEE Communications Society, NY, NY 1992-1998

IEEE is the world's largest professional engineering association, a non-

profit organization that publishes technical periodicals, journals,

magazines and books for electrical and electronics engineers.

Marketing Manager

. Introduced effective on-line conference registration forms, resulting

in a 15% increase in conference attendance while reducing marketing

costs by 10 to 25% per event.

. Led the membership development team in realizing a steady 5% growth in

paid annual membership throughout a period of industry downsizing.

. Trained and mentored staff on the use of desktop publishing and

Internet software programs, saving more than $100k annually in

technology and design consulting fees.

Intertec Publishing Corporation, New York, NY 1990-1992

Marketing Copywriter

. Managed the budget and production of media kits, sales promotions

materials and client newsletter (for magazines and seminars),

maintaining steady 5% growth in advertising/exhibit sales revenue

throughout my tenure.

. Collaborated cross-functionally to optimize the design, production,

distribution and results tracking of marketing materials, growing

readership of three trade publications by 5 to 20% per title each

year.

New York Life Insurance Co., NY, NY 1986-1990

Promotions/PR/Speech Writer

. Created and implemented strategies for the successful new product

introduction of Long Term Care Insurance which is still one of the

company's leading products 20 years later.

. Provided sales and marketing support to the national sales force of

3,000+ agents, working out of 400+ offices, during record-setting

sales years through sales contests, product materials, client

financial analysis reports and public relations events.

. Managed production of the 1989 Annual Report introducing the company

slogan that remains the cornerstone for all its advertising today:

"The Company You Keep."

Education

BA in Philosophy and Political Science, State University of

New York at Buffalo; graduated cum laude.

Licenses/Certifications

. Licensed Accident/Health and Life Insurance producer (#994689; AZ;

exp: 04/2015)

. 2310 Developing Microsoft ASP.Net Web Applications Using Visual Studio

.NET

. Ezine.com Expert Author

Professional Development

Extensive hands-on experience with various software programs

(PC and Mac), including:

. Microsoft Office suite: Word, Excel, PowerPoint, Outlook.

. Development platforms like Visual Basic, .NET, C#, PHP, SQL, mySQL,

ASP, html, XML, JavaScript, Dreamweaver.

. Graphics and page-layout programs such as PhotoShop, Illustrator,

Quark.

. Other database, spreadsheet and word-processing programs

Relevant Skills

. Staff Management: Hired and supervised direct-report staff members

(e.g., circulation managers, marketing managers, art directors, and

project managers) as well as other professional and support staff,

freelancers, PR firms, advertising agencies, telemarketing, research

and other vendors.

. Project Management: Proposed, budgeted, scheduled, implemented, tracked

and analyzed the results of marketing programs (with budgets from $1k

to $6m+), employing diverse skills to:

. Improve ROI (return on investment) across the board with innovative

marketing and sales support initiatives.

. Create and implement strategies for new product introductions,

audience development, and sales.

. Employ new and traditional media to meet marketing goals, including

direct mail, telemarketing, print, radio, TV, email, banner ads.

. Write speeches and audio/visual presentation scripts (both

informational and promotional) for top company executives (including

President, CEO, Chairman) for presentation to various audiences,

including the general public, specific market segments, company

employees, sales representatives, board directors.

. Research and interview experts to transform technical information into

readable brochures, catalogs, annual reports, scripts, speeches,

newsletters, blogs and trade journal articles.

. Prepare materials for printing or placement, as per reqs. Select/buy

mailing lists, printing and mailing services.

. Compose print, radio, TV and direct mail ads, public relations and

other promotional materials for retail, service, non-profit and

business-to-business organizations.

Contact this candidate