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Marketing Analyst

Location:
Dallas, TX, 75287
Salary:
55,000.00
Posted:
June 22, 2009

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Resume:

Taryn E. Bushlow

********@*****.***

***** ********** ** #****

Dallas, TX 75287

336-***-****

PROFESSIONAL SUMMARY

Dynamic and versatile marketing professional with over five years of direct marketing experience. Focused and results-oriented, accustomed to supporting complex, deadline-driven operations. Able to identify goals and priorities and resolve issues in initial stages. Proven ability to manage the budgeting and planning processes for multi-million dollar programs.

CORE COMPETENCIES

•Consumer marketing research and analysis

•Expertise with MS Office Suite, SAP, Marketplace Resource Management/Aprimo (MRM), Microstrategy, Campaign Management, Hyperion, TCRM and a variety of other database platforms

•Lean Six Sigma

PROFESSIONAL EXPERIENCE

R.J. Reynolds Tobacco Co., Winston-Salem, NC 2000 - 2008

Marketing Coordinator/Analyst II (2003 – 2008)

•Managed and coordinated implementation of all direct mail and loyalty programs for RJ Reynolds’ top investment brand (Camel).

•Examined and recommended better e-mail and marketing strategies through extensive database and CEM research. Findings were implemented leading to decreased “junk” email traffic to clients and increased response to targeted emails.

•Assumed primary responsibility for preparation of multi-million dollar research initiatives for Business Information Research and Development (BIRD) and the Camel brand team. Determined the appropriate number of customers for research study resulting in higher efficiencies and more meaningful results.

•Aided and supported the launch of the first RJR “open-source” marketing program involving 30,000 customers who experienced “pride of ownership” as a result of their involvement.

•Directly supported the launch of several key product line extensions which led to increased revenue.

•Lead and directed temporary employees on all aspects of direct marketing and delegated tasks to ensure flawless execution

•Analyzed and managed Camel’s budget on a daily basis

•Identified and implemented several cost saving initiatives using Lean Six Sigma

R.J. Reynolds Tobacco Co. (Continued)

Coupon Fraud Analyst (2001 – 2003)

•Strengthened support with outside vendors on coupon redemption and handling, resulting in more accurate coupon processing and decreased losses due to fraud.

•Established and managed programs to keep track of retailer information and coupon redemption patterns.

•Communicated research findings and information regarding coupon fraud to Corporate Security and the FBI.

•Created and documented a step-by-step instruction manual for each of the tasks associated with coupon fraud.

Allegacy Federal Credit Union 2000 - 2001

Member Service Representative

Otero Federal Credit Union 1997 - 1999

Member Service Representative

EDUCATION

HIGH POINT UNIVERSITY, High Point, NC

B.S. – Business Administration with Marketing concentration

Honors

Magna Cum Laude (3.7 GPA)

Alpha Chi Member – Top 10% National Honor Society

Delta Mu Delta Member - Business National Honor Society



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