Sales Director
Resume:
DEBORAH BORDERS
***********@*****.***
PROFILE
Market Expansion │ Strategic Sales Planning │ Relationship Management
Dynamic, entrepreneurial sales professional with a more than 20-year record of achievement and demonstrated success in driving sales growth while providing award-winning marketing and sales leadership in highly competitive industries. Diversified top-level experience and a creative problem-solver with ability to drive revenue growth and consistently exceed profit goals. Diligent and persevering in building new business, securing customer loyalty and forging strong relationships with internal and external business partners.
Core Competencies Include:
►Business Development ►Multi-Level Negotiating ►Key Client Management
►Consultative Sales Strategies ►Territory Growth/Development ►Organizational Development
►Team Building/Training ►Collaborative Problem Solving ►Client Retention/Networking
Management Solid background in planning and executing marketing and sales plans. Expert organizer with high energy level and capable of the sustained effort necessary to see a project from conception to completion.
Sales & Marketing Ability to recognize and capitalize on market trends and assume bottom-line responsibility for continued increases in market share. Hands-on consultant with highly developed interpersonal skills and experience cultivating strategic partnerships. Driven, focused, creative.
Team Building Decisive team leader with high motivational level, excellent leadership technique and professional attention to detail, complemented by clarity of expression and ability to organize, influence and motivate others.
Communication Strong interpersonal skills and public relations. Able to quickly establish positive and productive rapport with clients, upper management, co-workers and staff at all levels. Deals with all types of personalities courteously and diplomatically.
Education
University of Richmond, Richmond, VA
Salisbury State University, Salisbury, MD – B.S. Biology
Graduate Courses
University of Delaware, Newark, DE Statistics for Decision Making
Macroeconomics
Professional Development
Interaction Associates Collaborative Problem Solving
Facilitative Leadership
Rummler-Brache Group Business Process Improvement
Business Process Management
The Training Center Sandler Sales Training
Organizations/Activities
National Association of Women Business Owners, Chamber of Commerce, Rotary Club, Susan G. Komen Foundation, Wellness Community, Meals on Wheels, Habitat for Humanity
EMPLOYMENT HISTORY
Current The Conference Group, Newark DE
2003 – 2009 Skin Deep MedSpa, Greenville, DE
1998 – 2002 Fairway Development Group, Rehoboth Beach, DE & Hilton Head Island, SC
1997 – 1998 Apria Healthcare, Philadelphia, PA
1983 – 1997 E. I. DuPont de Nemours, Inc., Boston, MA & Wilmington, DE
DEBORAH BORDERS Page 2
PROFESSIONAL EXPERIENCE
SALES ▪ BUSINESS DEVELOPMENT ▪ TERRITORY & PROJECT MANAGEMENT
E. I. DUPONT de NEMOURS, WILMINGTON, DE
APRIA HEALTHCARE, PHILADELPHIA, PA
FAIRWAY DEVELOPMENT GROUP, REHOBOTH BEACH, DE & HILTON HEAD, SC
SENIOR TECHNICAL SALES REPRESENTATIVE, ACCOUNT EXECUTIVE, PROJECT MANAGER
Accountable for medical sales operations in two highly competitive metropolitan market territories. Experienced in new business development through industry sourcing, prospecting and conducting effective sales presentations. Consistently increased sales for all product lines; maintained strong profitability and extremely low loss ratio. Project management responsibility for establishing and maintaining client and vendor relationships throughout process of construction of estate homes in two luxury real estate markets.
Increased territory sales in three primary product categories by 400%, 285% and 230% respectively.
Increased diagnostic imaging sales in territory from under $50K to over $1M.
Built market share from less than 2% to 37% in highly competitive market area.
Doubled sales after only one (1) year; quadrupled first year’s sales in 2nd year.
Cultivated strong client relationships and successfully managed client/vendor interface, resulting in revenues exceeding goals by 61%.
Winner of numerous district, regional and national sales contests and awards.
TRAINING ▪ ORGANIZATIONAL DEVELOPMENT ▪ MANAGEMENT
E.I. DUPONT de NEMOURS, WILMINGTON, DE
TRAINING & DEVELOPMENT SPECIALIST, CONTINUOUS IMPROVEMENT CONSULTANT, COMPUTER EDUCATION CENTER MANAGER
Accountable for developing and delivering effective training programs. Facilitated leadership of global business resources through self-assessment process for purpose of business renewal and bottom-line impact. Managed all activities of computer education center, responsible for providing externally sourced training to corporate employees.
Developed and delivered non-technical IT training program for 2500 research and development professionals, resulting in increased organizational capability.
Developed and delivered comprehensive training program for resident radiologists (M.D.’s) at hospitals in Boston market area, resulting in increased sales of DuPont medical imaging products.
Facilitated over 50 work teams through collaborative process to address global business challenges resulting in increased profits, reduced costs and measurable improvements in cycle times while enhancing team performance and productivity.
Managed all facets of corporate computer education center – including staff supervision, budget development, establishment of vendor relationships and negotiation of capital equipment purchases, working closely with global business leaders to assess needs, develop and implement training programs and measure results.
ENTREPRENEURIAL START-UP
SKIN DEEP MEDSPA, GREENVILLE, DE
PRESIDENT, DIRECTOR OF BUSINESS DEVELOPMENT, MARKETING & SALES
Planned and directed all aspects and phases of entrepreneurial start-up from inception to profitability. Developed and cultivated successful, viable business in new medical spa industry – first of its kind in the region.
Developed and implemented and managed all aspects of sales and marketing functions – resulting in reaching break-even revenues and profitability ahead of targeted projections.
Successfully launched unique branding campaign resulting in high market visibility leading to increased sales.
Cultivated strategic alliances leading to increased market presence and revenue growth.
Achieved national recognition by country-wide network of medspa owners.
╣Recommendations Available Upon Request╠
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