Marketing Assistant

RACHAEL ELLIOTT

*** ***** ** *******, ** B*V *H* 902-***-**** ***************@*******.***

EDUCATION

Bachelor of Public Relations (Co-operative Education) 2007 - 2011

Mount Saint Vincent University

Halifax, NS

PROFESSIONAL WORK EXPERIENCE

Marketing Assistant-Legal and Development 2012-Present

TDL Group Limited (Tim Hortons)

• Create and edit content for the Atlantic Canada Region newsletter

• Retrieve and compile demographic information

• Develop demographic and statistical reports

• Aid with the execution of legal documents

• Analyze statistical data for development purposes

• Provide administrative support

• Assemble franchising packages

Communications Officer 2010-2011

Public Works & Government Services Canada-Architecture and Engineering Resources

Halifax, NS

• Dictated layout and content for various marketing pieces such as booklets, pamphlets and brochures

• Developed multiple engagement plans for internal and external audiences

• Completed internal and external communications for various mediums

• Retrieved and analyzed data for communications plan implementation purposes

• Liaised with external clients to assess and improve upon client relations

• Responsible for internal employee communications

• Focused on employee morale and team building tactics

Social Media and Communications Specialist 2010

HRO Core Inc., Halifax, NS

• Implemented and maintained social media such as a Facebook page, Twitter, Linkedln, and Delicious accounts

• Created and implemented various advertisement campaigns using social media

• Completed and presented a major project for a client which included the design, execution and analysis of surveys and data

• Organized and executed a client appreciation event

• Created various marketing pieces such as an information package, pamphlets, brochures and newsletters

• Responsible for media monitoring

• Responsible for helping build the company’s presence within the community

Junior Information Officer 2009

RCMP - Firearms Program, Ottawa, ON

• Completed internal and external communications for various mediums

• Assisted in the promotion and publicity for special events

• Drafted press releases and speeches for the Director General

• Developed promotional materials such as pamphlets, brochures, and posters

• Served as communications lead for department wide major event

• Responsible for development of department internal newsletter

Office Manager 2009 - 2011

Simply For Life Nutrition Consultants, Halifax, NS

• Scheduled appointments for several clients among various consultants

• Prepared customized meal plans

• Assisted with marketing and promotional efforts

• Responded to clients and general inquiries via telephone, email and in person

• Responsible for other administrative tasks such as taking payments, closing out daily sales, and overall daily closing and opening preparations of the business

OTHER WORK EXPERIENCE

The Middle Spoon Desserterie and Bar 2011-2012

Mongolie Grill Restaurant 2010-2012

Steak & Stein Restaurant 2008 - 2009

Sport Chek 2006 - 2009

ADDITIONAL PUBLIC RELATIONS DELIVERABLES

• Produced a PSA for an international cancer organization and developed a promotional video for Mount Saint Vincent University

• Developed a media kit for Ecology Action Center

• Developed a promotional kit for Laing House

• Designed a brochure and a website using DreamWeaver for a non-profit organization

• Organized a media event/promotional campaign for Seaport Beerfest 2010

• Consulted and developed a communications plan for The Naughty Cookie Company

• Developed and executed an event review and participant analysis utilizing a multitude of forms of data collection for Bust a Move 2010

AWARDS AND ACHIEVEMENTS

• Completed a Canada Government funded French Immersion program at an Intermediate level 2011

• Nominated for Co-op student of the year 2011

• Achieved top 3 for local sales at Sport Chek on many occasions 2008

• Achieved top 100 national sales at Sport Chek 2008

• Achieved Academic Honors with Distinction at J.L. Ilsley High School 2007

• Awarded first place for public speaking for three consecutive years 2006

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