Melissa Teems - Marketing Professional Profile

Melissa R. Teems

*** ** ****** ***  Lake City, FL 32025  ************@*****.***  904-***-****

PROFESSIONAL SUMMARY

Success-driven marketing professional with over 12 years of marketing and advertising experience. Extensive range of hands-on marketing knowledge and technical skills related to Internet marketing, as well as traditional marketing methods. Adept at learning new techniques and adapting quickly to seize market opportunities.

PROFESSIONAL EXPERIENCE

FREELANCE WRITER/MARKETING STRATEGIST, Lake City, FL (February 2008 to present)

Independent marketing development consulting for a variety of clients, with a specialty in the creation and development of Integrated Marketing Campaigns (online & traditional). Independent copy writer with a focus on magazine and newsletter articles; SEO writing; proposals; creative campaigns; online campaigns; web site content; blogs; and much more.

N5R MARKETING & SALES AGENCY, St. Augustine, FL

Sales & Marketing Manager; February 2007–February 2008

Identify market opportunities and manage positioning strategy through proposal research and writing. Prepare messaging, speeches, presentations that effectively portray company brand. Direct and oversee all traditional and online marketing initiatives. Develop branding and marketing initiatives for portfolio of luxury real estate clientele. Oversee implementation of marketing initiatives for select portfolio of clientele totaling over $3M annually. Develop and present marketing strategies for new clients. Accountable for specific marketing goals including lead targets, lead quality, conversion, program performance, and marketing spend.

SECURE-RES, Jacksonville, FL

Internet Marketing Manager; December 2005–February 2007

Responsible for the day-to-day operations of my portfolio of hospitality accounts, making sure the account is running smoothly and profitably. Accountable to deliver new projects from contract to fulfillment, as well as ancillary orders for e-mail marketing, search engine optimization, or other marketing programs for clients. Work in a consultative fashion with clients to provide strategic and tactical program guidance. Manage the team against immediate short-term projects and long-term campaigns, with an understanding of the client's need to grow revenue. Conduct regular account reviews and advise client on their online marketing via robust quantitative and qualitative analysis. Make strategic recommendations to clients regarding their online marketing campaigns. Monitor online presence of assigned clients to ensure the maximization of their return on investment.

BOSSHARDT REALTY SERVICES, Gainesville, FL

Marketing Manager; December 2003–January 2006

Plan, organize, and implement marketing and advertising initiatives in support of all corporate business activities. Work with individual real estate agents on the development of their personal marketing plans and initiatives. Design print advertisements for corporate marketing, as well as for individual real estate agents. Write press releases, radio spots, and television commercials as needed for corporate marketing. Oversee and manage weekly four-page newspaper advertisement. Develop and oversee collateral materials for organization including monthly company newsletter, monthly two-page magazine advertisement, and corporate newsletter for clients. Regularly develop and implement policies, procedures, and services of marketing communications department.

LAKE CITY FAMILY MAGAZINE, Lake City, FL

Owner/Publisher; July 2001–December 2002

Founded and published regional, glossy parenting magazine with a monthly distribution rate of 10,000. Developed and managed editorial content, including the hiring and editing of freelance writing assignments. Planned, organized, and implemented the creative direction of magazine. Personally designed magazine, as well as individual advertisements for advertisers. Managed the entire print production process from the solicitation of printing quotes from various vendors to quality press checks at time of magazine printing. Developed marketing and promotional initiatives. Coordinated and distributed magazine through all area public schools.

MAZER CORPORATION, Orlando, FL

Quality Assurance Manager; June 2000–June 2001

Maintained accuracy in all printed material produced for Harcourt Brace school textbook publishers. Ensured client-provided style guides for individual textbooks were maintained and abided by in all published books. Instrumental in the accuracy of projects during all phases. Performed quality control checks of projects to ensure the highest quality of standards.

YESAWICH, PEPPERDINE & BROWN ADVERTISING AGENCY, Orlando, FL

Copy Editor; March 1998–March 2000

Maintained grammatical, style, and writing standards for international advertising firm’s clients. Worked in conjunction with traffic coordinators, account executives, creative staff, and copywriters to ensure projects were completed timely and accurately. Followed Chicago Manual of Style and Gregg Reference Manual. Worked under tight deadlines almost daily.

TECHNICAL SKILLS

Web Analytics & Reporting ♦ Search Engine Marketing ♦ Competitive Research ♦ Online Media Planning

Affiliate Marketing ♦ Keyword Research ♦ Web Development ♦ Graphic Design ♦ HTML

Microsoft–Word, Access, Excel, Publisher, Powerpoint, and Frontpage

Adobe–Pagemaker, Acrobat, InDesign, Illustrator, and Photoshop; QuarkXpress; Macromedia–Dreamweaver

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