Senior Marketing Professional

Annette Roy

¨ Fishers, IN ***** ¨ **********@*********.***

Strategic, results-driven leader with extensive experience in real estate, government, media & non-profit sectors.

Summary of Qualifications

· Extensive marketing experience--more than 24 years

· Strong brand protector via website, ads, public relations and presentations

· Proven expert in financial and workflow administration

Professional Experience

Simon Property Group, Indianapolis, IN January 1995-June 2008

Regional Director of Marketing for largest real estate investment trust in North America. Oversee all aspects of marketing 22 shopping malls and their income-generating product lines.

Revenue Generation

• Cultivated, landed and maintained largest corporate giftcard client in company ($8 million in 2008)

• Produced giftcard sales of $53 million from the 22 malls and led presentations to Caterpillar, Frito-Lay, Bluegreen and Harrah’s

• Participated in the sale of $3.4 million of mall media

• Supervised specialty retailers accounts such as Papyrus and Cellular Connection

Management

• Managed income/expenses of 37 marketing funds totaling $7 million

• Hired and trained mall marketing staff

• Created new staffing models for better skills/duties matches and decreased staffing costs

• Initiated and coordinated interactions with major Simon Property Group departments/divisions including leasing, development, accounting, property management, human resources, community centers, legal and executive

Branding and Advertising

• Maintained brand integrity in advertising, on websites and programming

• Executed national programs and tours at the local level

• Worked with Optimedia/Publicis to strategically place media and secure added value

• Developed custom ad pieces for partnership properties

Community and Public Relations

• Managed partnerships with Indiana and Purdue Universities, Indiana Ice and the Indiana Pacers

• Oversaw mall public relations, guest services and fundraising for the Simon Youth Foundation

• Served as spokesperson for new store openings and event publicity

• Negotiated numerous past and current relationships including these partners: Marsh Supermarkets, Indianapolis Dine Magazine, the Girl Scouts, the Marion County Board of Health, Indianapolis Motor Speedway, NCAA Hall of Champions, Emmis Communications, the Indianapolis Star, IndyGo, and SBC Yellow Pages

The City of Ft. Wayne, Ft. Wayne, IN October 1990- December 1994

Public Information Officer for Mayor Paul Helmke and Indiana’s second-largest city. Served as liaison between municipal departments and the media.

· Produced award-winning video for the Urban Enterprise Association

· Wrote and published four newsletters

· Coordinated news conferences, community events and city programs

· Served as a representative and spokesperson for the mayor and the city

WQTZ Radio, Decatur, IN; WQHK and WBTU, Ft. Wayne, IN August 1983- September 1990

News Director and radio announcer at three radio stations. Was part of the morning show teams.

Education

Purdue University, Ft. Wayne, IN

BA, Communications 1988

GPA 5.8/6.0

Professional Affiliations

International Association of Business Communicators

Indy Commercial Real Estate Women

Indy AdClub

International Council of Shopping Centers – State Committee for Indiana 2003-2004

Community Involvement

Executive Committee, Board of Directors--National Kidney Foundation of Indiana, 1997 - present

Past Board Member--American Cancer Society, YWCA, South Side Video Committee and the Ft. Wayne Philharmonic

Past Committee Chair--Simon Youth Foundation Employee Contribution Campaign, Indianapolis Immunization Coalition, Ft. Wayne Bicentennial, Vera Bradley Classic

Leukemia and Lymphoma Society Team in Training--completed marathon in 2001; mini-marathon in 2008

Awards

President’s Award, National Kidney Foundation of Indiana, 1998 and 2009

Gold Screen Award, National Association of Government Communicators, for UEA video, 1993

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