Marketing Manager

ANGELA MARIE FRANCO

** ***** ******* • Staten Island, NY 10305

Cell 917-***-**** • Home 718-***-**** • E-mail: *****************@*****.***

http://www.angelafrancomarketing.com

Director of Marketing, Communications and Account Management

CORE COMPETENCIES

Marketing Communications, Copy Writing and Editing, Direct Marketing, Interactive Marketing, Software/Technology Marketing, Public Relations Media, Community Relations, Events Mktng, Promotion and Selling of Products and Services, Strategic Campaign Creation and Implementation, Business Development, Account Management, Budget Development, Project Management, Branding.

EXPERIENCE

AMF Direct

Consultant Marketing Communications, Copywriting, Strategies, Public Relations 4/2010 - present

• PR, lead generation, database management and promotions for event management startup

• Building strategic direct marketing programs in guerilla marketing and public relations for New York-based private medical practice to attract new patients in 20 – 35 age group

G3 TRANSLATE & GAZELLE GLOBAL RESEARCH SERVICES NYC 8/2007 – 4/2010

Language Translation Services and Market Research Services

Director Marketing & Business Development Reporting to company CEO and COO

Sole new business developer for sister companies. Hired to prospect and acquire B2B clients within the market research industry. Expanded client base into additional verticals: advertising/PR agencies, e-commerce, financial services, hospitality, legal, life sciences, pharmaceuticals and manufacturing.

Marketing – Designed, wrote and produced all corporate communications for both companies

• Established strategic rebranding and public relations promotions that redefined company brand and resulted in 200% increase in brand recall

• Conceived and launched tactical direct marketing and telemarketing campaigns

• Created annual marketing plans and budgets

Business Development – Responsible for all client acquisition, retention and reactivation

• Facilitated RFPs and RFIs

• Expanded client base by 263% from 2007 through Q1 2010

• Acquired 54% of new accounts in 2008, 57% in 2009; procured new six figure client in Q1 2010

• Increased 2009 company revenue by 27% (90% of total annual increase)

AMF Integrated Marketing Communications and Strategies 11/2003 – 8/2007

Consultant Marketing Strategies, Direct Marketing, Copywriting and New Business Development

AGA CATALOG MARKETING and DESIGN for CPA2Biz the AICPA

• Copywriter for assorted B2C direct and interactive marketing promotions

INTERBRAND WOOD AGENCY FOR ELI LILLY PHARMACEUTICALS

• Copywriter, doctor profiles for diabetic portfolio

THE LANGUAGEWORKS INC, NYC

• Responsible for writing direct mail content to B2B prospects

• Generated new business leads, acquired and reactivated customers; increased annual company revenues to 15% from $7.8 million to $9 million

• Evaluated industry trends and applied to new business development strategies.

VIDEO CORPORATION OF AMERICA, INC. (VCA), NYC, NJ, PA 7/2000 – 11/2003

Broadcast Media Post-Production; Audio Visual Systems Integrator and Solutions Provider

Marketing Manager Reporting to President/CEO

• Created retention and loyalty programs - eMarketing Initiative, Alliance Publicity Program and Customer Incentive Programs. Increased divisional revenue 56% and expanded from seven to fifteen vertical markets.

ANGELA MARIE FRANCO page 2

VCA (continued)

• Developed partnership programs with national magazine media, consumer brand software and product manufacturers; implemented guerilla marketing techniques; created new revenue streams; increased income from $90K to $332K in first year and tracked incremental growth.

• Researched and targeted potential partner companies, prospective customers and monitored competition; increased attendee subscriptions by 35%

• Lead marketing team in creation of marketing materials and strategies, using multiple media channels

• Responsible for web site content and online marketing strategies at www.vca.com and www.vcafusion.com

• Composed research reports, articles, online and offline publications, news releases, and media kits for the creation and integration of public relations campaigns

PENCOM SYSTEMS INCORPORATED, NYC 4/1998-6/2000

IT Recruiting Firm

Marketing Communications Manager Reporting to Founder CFO and VP of IT Recruiting Worldwide

• Responsible for writing corporate communications, direct marketing campaigns, and online content for B2B clients and prospects

• Redefined qualified targets in B2C house list and developed strategic plan for promotional campaigns; yielded 24% direct mail return and 95% increase in web site traffic

• Built virtual target community with creation of new online E-zine; realized an 850% increase in new subscriptions over 10 months; responsible for content and strategy for www.pencom.com

• Develop acquisition programs and tracking metrics to define marketing campaigns ROI

DURA-WARE COMPANY OF AMERICA, INC., NYC 4/1995-4/1998

Professional Cookware Manufacturer

Marketing Manager Adjutant to VP of Sales and Marketing

• Responsible for development all print media including copywriting and design of catalogs, direct mail, brochures, sell sheets, magazine ads, packaging; initiated first online presence

• Increased revenue by 20% annually through marketing promotions and sales spiffs; liaison to sales rep organizations on five continents

EDUCATION

• Life Insurance Producer License, NY State

• New York University, Courses in Direct & Interactive Marketing, Fall 2007

• Fashion Institute of Technology, SUNY

BS in Advertising & Marketing Communications, Magna Cum Laude

AAS in Advertising Design, Cum Laude

Office Skills and Programs (PC and Mac):

• Microsoft Office Suite (Word, Excel, PowerPoint), Adobe Suite, Quark, Salesforce.com, Outlook, Vertical Response, WebTrends, Contact Management and Database Programs

AFFILIATIONS and AWARDS

• American Marketing Association, Manager - NYAMA Healthcare SIG, NYC Chapter

• Member - Manhattan Chamber of Commerce – Green Biz & Global Business Committees

• Direct Marketing Association and eMarketing Association

• Director of Communications and Continuing Education Programs

World of Women SI Inc. (WOW) – Recipient, Women of Achievement Scholarship 2006

• NYU Dean’s Graduate Fellowship and DM Scholarship Fall 2007

• Development Volunteer - The Eger Foundation, Staten Island non-profit

• Executive Board Member – Partnership for Student Advancement, NYC non-profit

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