PPC/SEM Media Planner

Quoc-Huy Nguyen

**************@*****.*** • **** Treasure Oak Court, Lorton, VA 22079 • Cell Phone: 703-***-****

OBJECTIVE: Further my marketing knowledge by managing and planning client accounts through various advertising platforms in a challenging environment. Work within a setting that allows my math and analytical skills to be showcased.

WORK EXPERIENCE

Freelance PPC Optimizer, Trada, Boulder, CO 12/2011 - Present

• Create and manage PPC ads, ad groups, and keywords bids.

Freelance PPC Media Planner, Underground Advertise, San Francisco, CA 10/2011 - 11/2011

• Create and manage Facebook and Google campaigns while optimizing daily ad performances.

• Ad performances are optimize through click volume and CPC.

Contract Media Planner, Continuum Crew, Emeryville, CA 6/2011 – 9/2011

• Manage, analyze, and optimize a diverse range of digital and traditional clients such as Posit Science, 20/20 Vision, ACTS, Silverado Homes, Silverado Senior Living, and Stewart.

• PPC, print and radio tactical client advisor through generating analytical data from Mediamind, Call Source, and Mongoose Metrics.

Contract Media Analytics and Optimization, Mediasmith, San Francisco, CA 1/2011 – 5/2011

• Analyze data collection from campaign tests while optimizing Ad Text, keywords, and bids to maximize client profit meanwhile staying within (Monster.com) client’s fluctuating monthly budget, CPA, and ad regulations.

• Created over 500 ad groups, 1,000 ad copies, and 2,000 keywords which met client’s request to increased the overall conversion volume by 25% while optimizing daily bids and monitoring ad text to improved CPA for the month.

Digital Media Coordinator, Geary Group, San Francisco, CA 12/2009 – 12/2010

• Support and manage clients such as Covad Telecom, Webster Bank, and JWT outsource support.

• Skill development includes campaign optimizations, ad groups/keywords expansion and data analysis to improve campaign performance.

• Improved Covad overall performance by roughly 15% CPA decreased and 10% volume increased through building out granular campaigns targeting geographical radius, intervals, searchers’ intent, awareness, and their IT comprehension.

• Covad Client research on keyword terms that reduced nearly 10% of the overall account expenses.

• Managed Webster Bank Facebook test campaign resulted in a monthly renewal due to client’s satisfaction.

• Media planner as a temporary role on Webster Bank while updating new media planner.

• Maintained JWT’s click volume despite a budget cut by increasing 10% CTR and lowering 10% CPC through cutting irrelevant keywords and adding more relevant ad-copies.

• Daily task involves trafficking search/display campaigns in Adwords, Bing, Yahoo, and Facebook.

• Experienced with various trafficking tools similar to Adwords Editor, Dart, Mediaplex, and Bridge Track.

Intern, Regal Interactive Media, Richmond, VA 01/2007 - 09/2007

• Honed my skills concerning keyword development, writing of ad-copy, trafficking of display assets and tagging procedures.

• Day to day role included trafficking client campaigns within 24/7 Real Media’s OAS, assisting in reporting and client research

EDUCATION

Bachelor of Science, Major: General Science, Concentration: Chemistry, May 2009

Virginia Commonwealth University (VCU), Richmond, VA

SKILLS

Computer:

Microsoft Word, Access, Excel, PowerPoint, Outlook, HTML Editor, CoffeeCup, Dreamweaver

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