KEVIN J. MAFFETT
**** ****** ***** • OVIEDO, FL 32765 • 407-***-**** • ************@*****.***
Qualifications for MID- TO SENIOR-LEVEL PRODUCT / AREA / MARKET MANAGEMENT
Decisive MBA offers over twelve years of progressive marketing and operations management success. Background includes extensive experience in operation and sales management, including marketing, customer service, budgeting, and logistics. Adept in managing teams and developing junior team members. Technically proficient. Demonstrates honed presentation, leadership, analytical, and communication abilities.
SKILLS SUMMARY
• Multi-Site P&L Responsibility
• Remote Employee Management & Development
• Chain / Category Management
• Marketing Promotions / Collateral Design
• Wholesaler & Vendor Management
• Contract Negotiations
• Budget Creation / Cost Management (inc. Variance Analysis)
• Product Mix Studies
• Margin Analysis
• Operational and Distribution Efficiencies
• Targeted Sales Management
• Territory Expansion
• Customer Service Oriented
• Sales and Product Presentations
• Inventory Management
• Highly Developed Oral and Written Communication Skills
• MS Office Expertise
KEY CONTRIBUTIONS
• Consistent identification and development of long term revenue streams. Fueled sales profits of 4.85% against a goal of 1.8% within a declining industry. Consistent history of exceeding sales targets while reducing costs and improving operational efficiencies.
• Created dynamic and innovative convention sales program with the Disney Corporation growing sales and revenues by 32.7%.
• Managed all distribution and operational contracts and operations from one of sixteen national print plants for The Wall Street Journal and AutoTrader Publishing’s #2 market nationwide.
• Realized significant cost savings of over $1M annually by negotiating new contracts in high cost areas. Saved more than $200K annually by reducing transportation costs to Puerto Rico. Improved operational metrics of AutoTrader’s Orlando operation 17.6% while reducing costs by 48.2%.
• Led the successful launch of Today’s Journal with only large retail co-promotions in the country; partnered with Albertson’s, 7-11, and Gate Convenience as well as several small local chains.
• Developed a single copy national database and sales tracking process. The database was built circa 1996 on access and housed two years of daily sales data for the nation’s top 25 markets; various reports and graphical analyses were also available.
• Created a seasonal sales forecasting model; realized the highest rates of sales growth with the lowest return rates nationwide.
PROFESSIONAL EXPERIENCE
•RAF TABTRONICS………………………………………………………………………………………….2009-
Customer Support Manager (2009- )
•BORGES ENTERPRISES, LLC (DBA EYE TO EYE CARE)……….………………………………………….…2009-2009
Office Manager (2009-2009 )
•COX AUTOTRADER………..………………………………………………………………………..……..2006—2009
District Circulation Manager (2006-2007); Regional Circulation Manager (2007-2009)
• DOW JONES AND COMPANY 1999—2006
Regional Single Copy Sales Manager (2004-2006);Circulation Market Manager (1999-2004)
• INVESTORS BUSINESS DAILY 1994—1999
Circulation Manager (1996-1999); Circulation Supervisor (1994-1996)
ACADEMIC CREDENTIALS
STETSON UNIVERSITY M.B.A.—Business Administration; B.A.—History; Phi Beta Kappa