Sales Marketing

JESSICA SORENTINO

• ** Boulder Trail • Bronxville, NY 10708 • 914-***-**** • ***********@*****.*** •

SUMMARY

• Experienced using social media– Twitter, LinkedIn, Facebook as successful marketing tools

• Background in art; applied knowledge of colors in advertising and design

• Fluent in Italian and knowledgeable in American Sign Language

• Confident with MS Word, Excel and PowerPoint, and MAC and PC operating systems

EDUCATION

University of Delaware, Newark, Delaware May 2011

BA Mass Communication

• Minors: Journalism and Dance

• Business Certificate- showing basic knowledge of business, economics, finance and

accounting principles

• Honors: Dean’s List, 2009-2010; Major GPA: 3.3/4.0

• Study Abroad – Siena, Italy - Winter 2009

EXPERIENCE

Abigail Kirsch – Tarrytown, NY

Concierge May 2012-Present

• Greets and directs guests who attend events at the Tappan Hill Mansion

• Helps events managers with last minute event set up and tasks

• Answers phone switchboard and directs calls to the appropriate party

• Keeps sales parlor fully stocked with completed sales kits

• Manages guests’ questions and concerns

Zoomzin – Internet

Social Media Marketer November 2011-Present

• Creates and manages unique content for the Zoomzin blog weekly.

• Uses viral marketing strategies on social media and through email blasts to promote to upcoming release of Zoomzin.

• Attended The Next Web Conference in Amsterdam to gain international exposure for Zoomzin, build the network and collect blog content.

The Showcase Magazine – Warren, NJ

Writer/Reporter/Columnist June 2011-Present

• Writes a unique column "Simply Entertaining" about events planning and etiquette also published quarterly.

• Interviews local businesses and writes advertorials on businesses in the New Jersey area working on a deadline, published quarterly.

Kids U – Pleasantville, NY

Party Planner and Host June 2011-December 2011

• Hosted children's birthday parties at the Kids U facilities

• Set up and cleaned up party room in between events to personalize each party

• Lead events, including greeted guests, gave party introductions and ran games and activities

• Distributed food and beverages, packed up gifts and distributed gift bags

• Dealt with injuries and mishaps on the spot

• Settled bill with customers and handled their questions and concerns

Campus Socialite Media

TheCampusDiva.com Social Media/Editor-in-Chief June 2011-September 2011

TheCampusSocialite.com Social Media Representative - Intern August 2010-May 2011

• Helped design sister blog of TheCampusSocialite.com from ground-up with grass roots marketing

• Built partnerships with PR companies representing brands that would benefit from working with Diva

• Created original fashion, entertainment, relationships and beauty content daily for blog

• Organized writing schedule; managed, edited and published all incoming posts from remote writers

• Gained over 1,000 followers for the new blog using social media and email blasts

• Planned various events to promote Diva on college campuses nationally

• First University of Delaware reporter to contribute to site created to unite colleges nation-wide

• Assisted in creating a brand image for the growing media company and myself

The Review (University’s student –run newspaper) - University of Delaware

Columnist/Reporter/Desk Editor September 2008-May 2011

• Pitched story ideas for student affairs desk and researched, interviewed and wrote original articles

• Assigned stories and worked closely with reporters and other editors to meet weekly deadlines

• Assisted in the development of “UD Guides,” the Review iPhone and Android App

• Promoted from Reporter to Desk Editor and Columnist because of strong commitment to the paper

TheCelebrityCafe.com – New York, NY

Website Developer - Intern Summer 2010

• Updated website with 4-5 entertainment reviews and news briefs daily as the news was released

DEconstruction Magazine - University of Delaware

Publicity Director September 2008- May 2010

• Organized launch parties to promote the pop culture editorial magazine and coordinated magazine distribution university-wide

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