Retail Market Manager

Terri Leis

*** **** ***** *****

Murfreesboro, TN 37129

******@*****.*** 417-***-**** cell

615-***-**** home

Profile

Award winning brand marketing professional with over 15 years experience achieving in-store experiences with deliverable results aligned to client’s business objectives. Well-versed in relevant marketing disciplines beyond merchandising, including: on-premise promotions; advertising; creative development. Strategic thinker with strong organizational, interpersonal, persuasive communication and leadership skills, and keen ability to execute efficiently and effectively.

Core Competencies

Strategic Planning Budgeting and Expense Control Time Management

Project Management Staff Development and Motivation Customer Perception

Event planning Sales and Business Development Customer Relations

Professional Experience

Procter & Gamble – Retail Market Manager 2006 – 2009

Managed the sales and merchandising efforts of 40 Sales Representatives and Merchandisers in the states of Tennessee and Kentucky.

• Managed and tracked departmental expenditures for a $3.5M personnel and display district territory.

 Developed call procedures, field performance criteria, and all territory alignments throughout the district.

 Developed and implemented training programs which heighten skills in the area of sales, category management utilizing syndicated data , and merchandising display best practices ensuring top district performance.

 2008 Recipient of National Annual Customer Business Development Award for exceptional training of colleagues and superior category business results.

 2007 First place recipient of National Tide compaction launch for achieving 100% Speed-To-Market in all assigned accounts in district.

 2006, 2007, 2008 Recipient of Quarterly Customer Business Development Award for achieving outstanding business results.

The Gillette Company – Territory Sales Manager 1994 – 2006

Responsible for meeting and exceeding volume and retail objectives for a Grooming/Blade/ Razor Territory of $5.1M small wholesale and indirect retail accounts.

 Lead cross-functional team in the development of retail merchandising and promotional programs to support new product launches and build brand awareness for all Gillette brands.

 Initiated and managed creative direction and execution of 1996 new product launch Sales Kit to enhance sales pitch for account calls.

 Tracked and analyzed in-store project performance and made recommendations for future activities. Analysis recommendations resulted in $1MM in increased sales across blade/razor category.

 Provide post project analysis on all merchandising events to ensure maximum ROI (return on investment).

 Collaborated with Key Customer Managers to develop fact-based proposals to effectively merchandise Gillette items.

 Evaluated category opportunities using account and market data for food, drug and mass merchandiser accounts.

 2001 Leadership Awarded recipient for achieving the highest new launch razor market share in the region.

 1998 National recipient of Winner’s Circle Trip for reaching 114% of annual territory goals.

 1997 National recipient of Winner’s Circle Trip to for reaching 108% annual territory goal.

 1996 National recipient for being Central Region Representative of the year for reaching 111% of annual territory goal.

 1995 National recipient for achieving highest (69% ACV )Duracell display merchandising in Wal-Mart holiday contest.

Professional Experience

Lieberman Enterprises/Handleman Company

 Consistently met forecast to achieve $1.1 million dollars sales volume objective within assigned territory and increased volume 20% during territory tenure.

 1993 recipient of the “Golden Bookmark” achieving a record 118% sales increase.

 1992 National award winner for the Country Music Awards display contest.

 Recognized as “top team” player each year.

Jay Brokerage/Seavey and Flarsheim

 Responsible for maintaining product line in over 70 locations.

 1986 Recipient of “Representative of the Month” achieved within the first 3 months.

 Awarded special recognition for top displays built during a key manufacturer’s launch.

Education

Masters of Business Management – University of Phoenix - Missouri 2007

Bachelors of Science Business Management – University of Phoenix - Tennessee 2006

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