Sales Manager

TAMARA M. GARDELLIS

**** ********* ****** • Apt. 11B • New York, NY 10035 • ***********@*****.*** • 646-***-****

Brand building enthusiast with 10+ years experience on brands including Ketel One Vodka, Martell Cognac, Seagram’s Gin, Smirnoff Ice, McDonald’s, Sprint PCS, Noxzema, South African Tourism Board, Black Sheep. Entertainment Marketing, Event Marketing, and Public Relations expertise with extensive sales experience. Demonstrated leader with the proven ability to develop and execute creative, strategically aligned, and measurable integrated marketing campaigns.

CORE COMPETENCIES

• Event Marketing

• Entertainment Marketing

• Public Relations

• Project Management

• Strategic Planning

• Digital/Viral Marketing

• Consumer Insights

• Advertising Development

• Multicultural Marketing

CAREER HIGHLIGHTS

• Served as a key driver of Seagram’s Gin and Martell Cognac brand turnaround and first growth in 8 years by increasing PR impressions on Seagram’s Gin Live Entertainment Event Platform by 25% and for Martell Cognac by over 100%.

• Executed 1st national radio promotion and partnership between Clear Channel Radio and The South African tourism board sending 50 Americans to South Africa for a national Black History Month promotion.

• Surpassed sales of Black Sheep’s 2006 LP by 34% in the first 60 days of the release of the 2010 LP and raised online media impressions by 115%. Increased revenue from Merchandise sales by over 50% via wholesale merchandise partner. Increased revenue from booking/tours by 20%.

• Created a national distribution network of (9) Key US Markets, top tier distributors and (4) leading grocery chains in under (8) months for a start up wine brand.

• Achieved 118% of sales goals and in the first quarter of Diageo’s Feet On The Street program and achieved # 1 sales performance for program.

EXPERIENCE

TMG MARKETING CONSULTANCY, New York, NY, 2009-Present (2000-2002)

Principle

Provide Strategic Marketing support and assistance the development and execution of marketing programs.

Most Recently: Black Sheep (Artist Manager)

Reposition internationally renowned Hip Hop artist Black Sheep to maximize sales of 2010 album release. Manage all artist/brand activities including marketing, PR, distribution, partnerships, merchandising, and booking.

Prior clients/brands include:

Morpheus Imports, Smirnoff Ice, McDonald’s. Institute for Electronics and Electrical Engineers (IEEE), All Star Vegas, The City of Mount Vernon, NY, Clear Channel, South African Tourism Board, Vigilante (Leo Burnett), Sprint PCS, Noxzema, Johnnie Walker, National Action Network.

DIAGEO NORTH AMERICA, New York, NY, 2008- 2009

PR Manager

Lead brand PR efforts for Ketel One vodka. Developed brands first US based Public Relations strategy and event platform to introduce brand to key media. Identified/managed agency partner. Oversaw the development of press materials, including key messaging points. Served as primary contact for press.

KEDAR BEVERAGES, LLC., New York, NY, 2007-2008

Senior Manager-National Sales/Marketing

Oversaw national launch of K’orus Wine. Developed/managed national distribution network and market level brand plans.

PERNOD RICARD USA, White Plains, NY, 2002-2005

National Event Marketing/PR Manager-Cognac and Gin

Led development and execution national PR platforms and field marketing programs encompassing 27 key US markets and the management of 7 key agency partners. Served as a central marketing representative on the Brand Team, responsible for key strategic brand decisions. Served as primary media contact and brand spokesman at all key public events. Assisted in the development of the Martell Cognac Rise Above advertising campaign.

SPIKE/DDB, New York, NY, 1999

Account Executive

Managed Soft Sheen and New Era Cap Co. accounts and led research for new business pitches.

COLLEGIATE/INTERNSHIP

UNIVERSITY Of VIRGINIA, Charlottesville, VA

Bachelor of Arts, Sociology

SOULIFE ENTERTAINMENT, Charlottesville, VA

Founder

Connected the student population of UVA to the small business community of Charlottesville, VA via advertising, grassroots marketing, and special events. Organized large-scale events for the student population. Served as Def Jam College representative.

American Association of Advertising Agencies

MAIP Internship Program

American Association of Advertising Agencies

Institute for Advanced Advertising Studies -1st place award

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