Marketing Assistant

PARIKSHIT GOPALAKRISHNAN

****.****@*****.***

Indian

Self-motivated, passionate and hard working, with a wealth of creative and practical skills with experience in initiating new initiatives and heading teams. Problem solver with out of the box thinking capabilities, an enthusiastic approach to work and attention to detail, with the ability to plan projects, meets tight time scales whilst prioritising conflicting demands.

KEY ACHIEVEMENTS

• Managed the entire production requirements of major clients: JWT and ONM and brands such as: Cadbury and Yahoo, whilst working as a Production Assistant for Corcoise Films Limited.

• Involved in setting up the Strategic Business and Marketing Plans, working closely with the MD at Bell Textiles Pvt. Ltd

• Successfully completed Level 5 Trekking at the Himalayas in India.

QUALIFICATIONS

• 2009 - 2010: MSc Strategic Marketing - Cranfield University, Cranfield, United Kingdom

• 2004 - 2007: BSc Computer Applications - People's Education Society Institute of Technology Bangalore, India

CAREER HISTORY

Position ignition: Business Development Executive, UK (Sep 2010 – Dec 2010)

A creative modern day personal careers advisory service for professionals.

• Formulating a framework for generating online advertising revenue by selling advertising space on the company website. Segmenting the right target market and creating a media pack necessary to be sent out to potential clients.

• Handling the editing and the digitalisation of the eBook for various digital platforms like Kindle, Sony reader and Ipad.

• Assisting in the editing and conceptualisation of short videos about the company and its owners for the company website.

Mesh Planning, London, UK (Apr 2010 - Aug 2010)

• Successfully executed a major market research project taken on for the telecommunications industry, using a unique methodology, to measure the effectiveness of media touch points for specific companies.

Stella Artois: Consultant, UK (Mar 2010 - Apr 2010)

• Undertook a marketing consultancy project as part of the MSc curriculum advising the company on how to increase their sales in Tier 2 bars and restaurants in the UK.

Freelance Script Writer: Mumbai, India (Dec 2008 - Jul 2009)

• Wrote two film scripts for production houses in Mumbai and sold one to Globo Sports, which is currently in production.

Corcoise Films Ltd: Production Assistant, Mumbai, India (May 2008 - Sep 2008)

One of the leading Indian Production Houses, known for their creative work and headed by the Indian Advertising Guru Mr. Prasoon Pandey.

• Managed major clients: JWT, Ogilvy, Mudra Communications and Rediffusion, whilst working on advertising shoots for brands such as: Cadbury, Yahoo, Union Bank of India and Titan. This involved regular meetings with the Key Account Directors and internal copywriters to ensure compliance with the brand and clients needs.

• Coordinated with the production department, which included working closely with the Line Producers and production teams, involved initial meeting with the Director, conducting a recce and in charge of organisation of the Ad-film shoots.

Bell Textiles Pvt. Ltd.: Marketing Trainee, Surat, India (Jun 2007 - Apr 2008)

Indian Textile Manufacturing Company, with a presence across all States in India.

• Involved in the development of strategic business and marketing plans for new market segment penetration, working closely with the Managing Director. Analysed organisational strengths and weaknesses of the competition, which had been previously identified. This resulted in the opportunity to display the products in two key large outlets.

• Assisted the Director in promoting the brand, targeting selective clients, via mail shots and personalised letters and small branded gifts.

• Initiated a new practice of handing out a mini CD in the form of a business card, which highlighted the complete range of products and created much customer interest.

Languages: English, Hindi, Gujarati, Tamil.

Computer Skills: Microsoft Office, Adobe Photoshop, Pinnacle Editing Software, Flash Player, Dreamweaver, SPSS 17.0, and CorelDraw

Interests:

• Creative writing.

• Professional Photography.

• Making Short films.

• Sports (Cricket–college captain, basketball, squash, football)

• Cooking.

• Trekking.

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