Fraser Allen
Vancouver
Canada
Mob: 778-***-****
Email: ********@*******.***
Objective I wish to continue on a successful career where my existing skills and knowledge are being utilised in the marketing field. I would like to work for a company that challenges and inspires me to grow as an individual.
Key Attributes - Consistently sound academic performance achieved through hard work and determination to succeed and be the best I can.
- Enthusiasm and can do attitude
- Committed team member with high levels of communication skills
- Willingness to learn and develop skills and take constructive feedback
- Loyalty and dedication to any company I am a part of
Education History
2005 - 2006 Massey University
Post Graduate Diploma in Business Administration (Marketing)
2000 – 2003 University of Auckland
BA – Majoring in History and minor in Psychology
Additional Training Includes:
2009 ACE Training School
Photoshop Essential Skills Course
2004 Montana Wine College
Introduction to wine Certificate
2002 Auckland City Council
Duty Managers Certificate
Employment History
March 2007 – May 2010 Lion Nathan
Liquor King Marketing Executive
Sept 2005 – March 2007 Lion Nathan
Liquor King Store Manager
Sept 2004 – Sept 2007 Lion Nathan
Liquor King Assistant Store Manager
Nov 2000 – Sept 2004 Lion Nathan
Liquor King Customer Service Assistant/Duty Manager
Dec 2003 – April 2004 Copper Mountain Resort
Lift Operator
Career History
March 2007 – May 2010 Lion Nathan
Liquor King Marketing Executive
Reporting to: Marketing Manager/Retail Director
Key Responsibilities - champion LK brand strategy and standards including signage, advertising, pricing strategies and support execution
- develop media plans and advertising concepts for business growth
- develop promotional activity in line with strategy
- improved market performance as measured by revenue and margin growth
- manage and maintain contracts and relationships with external agencies and suppliers
- manage and maintain LK loyalty programme
Management of internet site – www.lk.co.nz
- develop online media plans and communications for business growth
- manage development projects for site enhancement
- Database management and eDM communications
- management of Facebook fan page
Achievements - managed full rebuild of www.lk.co.nz
- Successful launch of retail loyalty programme – LK Bar Tab
- Successful launch of LK wine club and beer club
- championed development of in-house spirit brands
Recent Work LK Loyalty Programme Launch
December 2009 LK Bar Tab
November 2009 LK Website Launch
www.lk.co.nz
Sept 2005 – March 2007 Lion Nathan
Liquor King Store Manager
Reporting to: Regional Manager
Key Responsibilities - oversee management of in store operations in line with support office direction
- develop professional and profitable relationships with suppliers and customers
- meet financial targets through best cost practice and ensure financial rigour by adhering to financial processes
- grow customer count by developing local marketing initiatives through partnerships with local businesses, media and consumer groups
- build team member capabilities and develop a culture of active selling
Achievements - 100% achievement of key financial targets – store sales and EBIT
- 100% compliance on internal auditing
Sept 2004 – Sept 2005 Lion Nathan
Liquor King Assistant Store Manager
Reporting to: Store Manager
Key Responsibilities - ensure store operates efficiently at all times
- Management of team members
- provide efficient and effective delivery service to trade and retail customers
- ensure financial rigor by adhering to internal financial processes
Nov 2000 – Sept 2004 Lion Nathan
Liquor King Customer Service Assistant/Duty Manager
Reporting to: Store Manager
Key Responsibilities - ensure store operates at high levels of efficiency
- manage store during hours when management nor present
- assist management team where required
Dec 2003 – April 2004 Copper Mountain Resort – Colorado USA
Lift Operator
Reporting to: Lift Operations Manager
Key Responsibilities - ensuring safe operations of lift and loading of guests
- greeting on arrival of guests maintaining animation levels at all times
- Some employee supervision
- Heavy snow work
Achievements - Copper Mountain Peak Performer Award 2003-04 season
- 100% safety record in lift operations area
Interests Competitive cricket, skiing, spending time with friends and family
References Lion Nathan New Zealand
Jan Hofman – Retail Director
***.******@****-******.**.**
Lion Nathan New Zealand
John Steiner – Business Development Executive
****.*******@****-******.**.**
Shift New Zealand – Digital online agency
Amanda Gada – Account Director
******.****@******.***
DDB – DDB Shop New Zealand
Ana Cunliffe – Store Development Manager
***.********@*******.**.**