E-Commerce & Marketing Manager
Resume:
Adam Michael Beaudreau
** ******* *******, *********, ************* 01602
**************@*****.***
--- ECOMMERCE AND MARKETING ---
QUALIFICATIONS PROFILE
Highly creative, enthusiastic, and goal-oriented professional, with more than 12 years of successful e-commerce and marketing experience at Paid, Inc. Armed with proven expertise and commendable strengths in all aspects of e-commerce management, marketing operations, and cost-saving measures. Successful at delivering profitable growth, new customer acquisition, as well as repeat visitation and purchase through innovative formulation of advertising as well as promotional strategies and plans. Expert at creating marketing tactics based on knowledge of establishment policy, nature of market, requirements, cost factors, and customer expectations. Possess in-depth familiarity in social media and mass email marketing; content management; web analytics and reporting; Search Engine Optimization (SEO); and Search Engine Marketing (SEM). Armed with top-level management and leadership capabilities, complemented with superior organizational, presentation, interpersonal, and facilitation skills.
AREAS OF EXPERTISE
Concept Design and Website Development
Key Business Partnership
Project Management and Completion
Marketing Programs and Promotional Campaigns
Revenue Growth and Profitability
Budget Planning and Cost Control
Process and Productivity Improvement
Public Relations and Corporate Communications
Leadership and Team Building
Technology Analysis and Solutions
PROFESSIONAL EXPERIENCE
PAID, INC., WORCESTER, MA
Marketing and eCommerce Manager: 1999–Present
Leader in delivering interactive marketing, internet strategy, web development, and design.
- Provide keen oversight in managing and maintaining the inventory, images, and copy for more than 15 E-commerce websites of clients, including Aerosmith; One Direction; Stand Up to Cancer; Moody Blues; Down; Slayer; Iron Maiden; Alice Cooper; Ghost; Anthrax; Deep Purple; Run Dmc; Eddie Trunk; Machine Head; Mastodon; Return to Forever; Rockapella; Ron White; Slash; Slayer; Timeflies; Volbeat; Weird Al Yankovic; and Wingless Angles.
- Demonstrate photography skills in capturing and editing product images for website use; conduct detailed testing on development sites for new features.
- Work in partnership with marketing team in coordinating and completing client’s weekly promotion.
- Display business acumen in performing product sourcing, pricing, and ordering for web, tour, and VIP products.
- Apply technical proficiency in Constant Contact, Google Analytics, and Google AdWords to execute full website analytics for each client.
- Make use of Constant Contact platforms in composing and distributing email marketing campaigns to hundreds of thousands of contacts monthly.
- Effectively promote company products and service through formulation comprehensive marketing strategies and campaigns; present Interactive and E-commerce strategy.
- Conduct extensive study and research on consumer behavior and site performance through web analytics applications.
- Thoroughly analyze product sales data in support to new product roll-outs; evaluate current product processes and create action plans for sales and clients advancement.
- Deliver exceptional service and ensure total satisfaction of partners and customers.
- Establish productive working relationships with senior managers at client companies through coordination of new project development, negotiation, client expansion, as well as sales goals and timelines.
- Lead the creative conceptualization and presentation of interactive marketing, internet strategy, web development, and design.
Key Achievements:
- Entrusted and chosen by upper management to handle and monitor the overall inventory controls of the company; successfully manage and maintain more than 15, 000 of stock keeping units (SKU).
- Built key partnership with clients while performing targeted marketing campaigns geographically, resulting in email contact lists expansion for aeroforceone.com from 60K contacts to more than 250K contacts in 2 years.
- Grew customer database by 200% through creative development and implementation of online marketing campaigns.
- Drove increase in business profitability by producing 186% web sales in two years, from $36M to $103M, through high quality products development and merchandise cost reduction.
- Fulfilled an instrumental role in successfully increasing social network fans of Aerosmith by more than 4,500% in 1 year.
- Brought more than $14,000 in 1 week sales for Slayer Company through innovative campaign of “International Day of Slayer”; thereby, augmenting store traffic and generating 92% in merchandise sales.
- Maximized viewership rate of Professional Bull Riders through effective promotion and growth of their social network site by 2,600% in 10 months.
- Generated referrals and repeat business for Moody Blues by delivering 325% enhancement of unique visitors within 9 weeks.
- Regarded as major contributor in boosting product catalogue as well as direct and specific marketing initiatives of Stand Up to Cancer’s campaign; thus, significantly improving sales from $721K in 2011 to $1.25M in 2012.
EARLIER EXPERIENCE
ROTMAN-AUCTION, WORCESTER, MA
Imaging and Auction Specialist: 1997–2000
EDUCATION
Worcester State University, Worcester, MA
COURSEWORK TOWARD PSYCHOLOGY
PROFESSIONAL TRAINING
IMPACT Workforce and Customer Service Training
TECHNICAL SKILLS
DESIGN AND PUBLISHING - Photoshop, Illustrator, Dreamweaver, and Acrobat
WEB ANALYTICS - Google Analytics and AdWords
OTHERS - Constant Contact Email Marketing, Salesforce, Silverpop email, and Microsoft Office Suite, including Excel, Outlook, and Word
Contact this candidate