Product/Project Manager

MEG DEBERIO

*** ****** ****, **********, ** *****

617-***-**** • **********@*****.***

PRODUCT MANAGER • PROJECT MANAGER

Experienced product manager and project manager with 10+ years of experience driving traffic and revenue growth with strategies based on a deep understanding of customers and market dynamics. Manages complex products and projects to deliver measurable results.

Product Management • Agile/Waterfall Project Management • Product Development

• Consumer Services • Internet / Web Applications • Enterprise Software • Search Engine Optimization • Social Networking • Market Research & Usability Testing • Web Analytics

PROFESSIONAL EXPERIENCE

MONSTER WORLDWIDE / MONSTER.COM, Maynard, MA 2009 – Present

Product Manager – Core, Social and SEO

Develops and manages consumer and B2B web products in order to increase traffic and engagement for global internet recruitment and staffing site used by 1.5M consumers and 100K businesses daily.

• Managed global redesign of Jobs.com website, including new user interface, architecture, and SEO optimization to 27 sites in 22 countries. On track to deliver $4MM in equivalent annual revenue and an increase in traffic by 50% and conversions by 40%.

• Managed global redesign of a new browse experience, including dynamic facets, improved usability, optimization for search engines, and an improved site architecture. Launching in March.

• Manages Company Profiles product for 26 global sites, receiving 31MM page views monthly with enhancements planned for March.

• Other global projects have included: Custom 404 page redesign, Footer redesign, various interlinking projects, and Social Networking integrations.

• Projects have increased organic search traffic by 16% and conversions by 10% globally.

• Key Skills: Product management, product development, project management, functional requirements development, requirements management, market research, SEO, localization/translations, testing, web analytics (WebTrends, Omniture/Visual Sciences), data analysis, business intelligence and ticket management.

TRIPADVISOR / EXPEDIA, Newton, MA 2007 – 2009

Product Manager – Social and Core

Lead definition, design, development and implementation of core site functionality and community offerings that enhance both revenue and user satisfaction for a site with 50MM unique monthly visits.

• Managed global redesign of TripAdvisor’s Help Center, including new user interface, architecture, and improved content to allow reduction in support staff and improved user self-help.

• Managed redesign and enhancements to TripAdvisor Travel Maps as well as the Facebook app ‘Cities I’ve Visited’ which sees an average of 500K monthly users.

• Managed projects and triaged tickets from start to finish, including market research, concept and functional requirements, working in cross-functional teams and directly with engineering and design, as well as tracking performance and analytics.

• Key Skills: Product and project management, requirements development, market research, testing, analytics, waterfall/agile projects, and defects triage and management.

BOSTON.COM/NEW YORK TIMES, Boston, MA 2002-2007

Product Manager/Web Developer – Classifieds

Managed all aspects of Real Estate and Automotive verticals on Boston.com including strategic initiatives to increase revenue and market share by improving the user and customer experience.

• Responsible for an extensive online product line for the entire real estate category with 7.8MM in revenue and management of small staff. Researched market, analyzed competition, and wrote feature definition, specifications, and project plans.

• New products helped to grow traffic by more than 30 percent year over year and increased unit sales from $4.6MM to $7.8MM.

• Worked with sales teams to build new features to increase inventory and revenue. Built HTML pages and graphical mockups as well as wrote technical documentation for products.

• Managed and conceptualized all product launches from start to finish, including a new mapping feature, agent directory, mobile features, email alerts, and overall site enhancements.

• Key skills: Product management, project management, web development, web design, DHTML, Photoshop, market research, sales support, various content management systems.

NEW ENGLAND PRESS ASSOCIATION, Boston, MA 2000 – 2002

Assistant Web Master and Advertising Assistant

Assisted in website design and maintenance and various other tasks related to advertising and event planning for this non-profit organization.

• Produced NEPA bulletin, incorporated advertisements and assembled layout. Designed/Produced letterhead, postcards, marketing material and ads.

• Assisted in the redesign of the NEPA.org site and performed all maintenance.

• Coordinated efforts for annual convention including everything from marketing materials to logistics.

• Key Skills: Marketing, advertising, web development, event planning, market strategy, market analysis, various content management systems.

EDUCATION

Bachelor of Science, Journalism and Marketing, 2003.

Northeastern University - Boston, MA.

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