Lead Generation & Outbound Sales Specialist
Resume:
************@*****.***
I am a dedicated sales professional skilled
at generating leads through both classic
and innovative approaches. I have
experienced working within a growing
software company, helping to refine and
build the sales process, including
outbound strategy and colleague training.
I enjoy the process of qualifying and
nurturing a lead from start to finish,
creating a long-lasting, meaningful
connection.
Skills
May 2024 - Dec 2024
Managed a territory of 100+ cannabis retail locations, building strong relationships with budtenders and store managers to drive brand awareness and product adoption
Delivered in-store product education sessions, effectively communicating product benefits and influencing purchasing recommendations at the retail level
Increased market penetration by identifying growth opportunities and strengthening brand presence across key accounts
Executed in-store activations, merchandising, and promotional initiatives to improve product visibility and sell-through Gathered and reported market insights, competitor activity, and customer feedback to support sales strategy and product development Tracked territory performance, store engagement, and activity using CRM tools to ensure consistent coverage and follow-ups September 2022 - April 2024
2020 & 2023
Raised over $10,000 for Epilepsy Canada 2022 - Present Planned and hosted various events, raising over $10,000 to date. Dec 2024 - July 2026
Conduct high-volume outbound outreach to generate and qualify leads, consistently exceeding KPI targets across multiple quarters
Build relationships with prospective clients and identify opportunities to drive pipeline growth
Deliver product demonstrations and communicate value propositions tailored to client needs
Developed and implemented a new outbound prospecting strategy, now adopted as the team standard
Gather and report market feedback to leadership to refine sales approach and messaging
August 2023 - August 2024
Built strong relationships with customers, delivering tailored product recommendations that drove repeat business Influenced purchasing decisions through product knowledge and in-store customer engagement in a cannabis retail environment Executed merchandising and maintained inventory (800+ SKUs), ensuring high-demand products were visible and consistently in stock
Proficiency in independent &
unsupervised Work
High attention to detail
Experienced with the
Microsoft and Google suites
Sales force and other CRM
software (including training of
coworkers)
Order Manager
Pakalolo
Brand Ambassador
Bachelor of Economics
Business Development
Smart Serve and Cansell
Charity Events
Coterie
Law Labs
Carleton University
David
Johnston
Sales Professional
Contact
About Me
References Available
Upon Request
Experience
Education, Certifications, &
Accomplishments
Contact this candidate