Social Content Strategy & Tech Storytelling

PADMA GANAPATHY

Cupertino, CA ********@*******.***

SOCIAL CONTENT STRATEGY EDITORIAL STORYTELLING TECHNOLOGY & ANALYTICS

PROFESSIONAL PROFILE

Social content creator and technology program management professional with hands-on experience building an organic YouTube audience of 20,000+ subscribers and producing short-form video from concept to publication. Combines audience analytics, social-native writing, editorial judgment and AI-assisted production with extensive experience collaborating with engineering and product stakeholders at Microsoft, Facebook and Expedia. Particularly interested in translating complex technology and product ideas into clear, engaging narratives.

RELEVANT CAPABILITIES

Social content strategy • Editorial planning • Social-native writing and editing • Short-form video • Narrative hooks and scripting • Content research • Audience engagement • Performance analysis • YouTube Studio • AI and product storytelling • Cross-functional stakeholder management • Generative AI production (Google Veo, CapCut, Photoroom)

PROFESSIONAL EXPERIENCE

FOUNDER, CONTENT CREATOR & PRODUCER Divine Legends Tamil (YouTube) 2026–Present

Built a Tamil-language storytelling channel to 20,000+ subscribers and 3.5M+ Shorts views through original content development and organic distribution.

Own content from research and ideation through scripting, visual direction, video editing, publishing and audience engagement; adapt narrative hooks, titles and thumbnails for social-first viewing.

Use YouTube Studio retention, traffic-source and audience data to evaluate performance and refine creative direction, publishing decisions and content formats.

Translate detailed mythology and cultural source material into accessible short-form narratives; maintain a consistent editorial voice and visual identity.

Produce AI-assisted visuals and videos using tools including Google Veo, CapCut and Photoroom; iterate creative concepts based on viewer response.

TECHNICAL PROGRAM MANAGER (CONTRACT) Facebook Aug–Dec 2019

Collaborated with engineering stakeholders to investigate performance regressions and coordinate cross-functional corrective actions using data queries and visual reporting.

Developed documentation, data dictionaries and dashboards to communicate technical findings and support stakeholder decisions.

TECHNICAL PROGRAM MANAGER (CONTRACT) Expedia 2013–2014

Translated stakeholder needs into concise product requirements and project summaries; coordinated sprint planning, deliverables, resources and feedback.

SOFTWARE DESIGN ENGINEER IN TEST / PROGRAM MANAGER Microsoft 2005–2013

Managed eight major releases of an internal readiness system, from requirements through user acceptance testing and rollout; organized stakeholder reviews and earned a Gold Star Achievement Award.

Worked with SQL reporting and product teams to interpret customer feedback, requirements and telemetry and develop technical solutions.

EARLIER ENGINEERING EXPERIENCE SumTotal Systems, Microsoft (DRM), Siemens 1998–2005

Software engineering, testing, automation and enterprise product development using C++, C#, JavaScript and SQL.

EDUCATION

Bachelor of Engineering, Computer Science and Engineering National Institute of Technology, Tiruchirappalli

PORTFOLIO

Divine Legends Tamil — YouTube channel (add direct channel URL before submitting). Writing and video samples available upon request.

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