Search engine expert AI engineer

DAMIAN SCHMIDT

Principal AI Architect & Enterprise Search Intelligence Executive

Kissimmee, FL 34746 347-***-**** ***@*************.*** linkedin.com/in/seosince98 damianschmidt.com

PROFESSIONAL SUMMARY

Enterprise AI Systems Architect and Organic Growth Executive with 28+ years of industry leadership across systems engineering, generative intelligence, and search optimization. Specializes in designing autonomous agentic workflows, LLM prompt architectures, and Python automation pipelines that systematically scale indexing coverage and organic market share. Architected enterprise technical search frameworks across portfolios exceeding 220 web properties, producing up to 150% organic traffic surges, a 30% qualified lead increase, and executing zero-loss infrastructure migrations. Combines deep backend system engineering, SSR/CSR rendering mechanics, and Generative Engine Optimization (GEO/AEO) to capture conversational and algorithmic search demand across modern AI discovery ecosystems. CORE COMPETENCIES

• Agentic AI & Generative Intelligence: Autonomous Agentic Workflows, Large Language Models (LLM), Prompt Engineering & Architecture, OpenAI & Claude API Integrations, Custom GPT Deployment, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), AI Content Strategy

• Enterprise Search & Machine Retrieval: Enterprise Technical SEO, Semantic Search & Knowledge Graph Mapping, Crawl Optimization & Budget Allocation, SSR/CSR Rendering Engineering, Core Web Vitals (INP, LCP, CLS), Automated Schema & Structured Data Governance, Zero-Loss Migrations

• Data Engineering & Attribution Analytics: Google BigQuery Data Warehousing, Google Analytics 4

(GA4), Looker Studio, Power BI Executive Dashboards, Multi-Touch Attribution Modeling, Outlier & Anomaly Detection, Predictive Regression Modeling, SQL

• Systems Hardening & Infrastructure: Python Automation Pipelines, REST APIs, HTML5, CSS3, JavaScript, PHP, WordPress (Elementor), Shopify, Adobe Experience Manager (AEM), Zero-Trust Architecture, PII Security Forensics, Ethical Hacking, OSINT Methodologies PROFESSIONAL EXPERIENCE

Tribute Technology Remote / Kissimmee, FL

Director of SEO & Analytics Strategy December 2023 – Present

• Direct global search infrastructure and machine retrieval strategies across an enterprise portfolio of over 220 digital properties using AI-enhanced technical SEO frameworks.

• Lead cross-functional engineering, content, digital infrastructure, and analytics teams to optimize server-side rendering (SSR), client-side rendering (CSR), crawl budgets, and Core Web Vitals.

• Architect scalable technical frameworks integrating Generative AI, structured data governance, and automated entity validation across all web assets.

• Oversee Google Business Profile optimization and localized entity deployments across all regional branches to maximize local and non-brand search impressions.

• Engineer custom Python scripts to audit indexing status, resolve canonical conflicts, and eliminate rendering latency across dynamic locations.

• Serve as primary SME for multi-touch attribution modeling, data layer governance, and C-suite technical growth roadmaps aligned with executive revenue goals. Beyond Marketing Remote / Boca Raton, FL

SEO & Marketing Strategist October 2023 – August 2024

• Captured a 30% increase in qualified lead volume within 6 months by deploying structured LLM prompt workflows, search intent mapping, and full-funnel demand generation.

• Built centralized executive reporting dashboards connecting GA4 API to Looker Studio and Power BI, automating real-time KPI visibility and eliminating manual reporting overhead.

• Built LLM-assisted text evaluation pipelines that eliminated editorial bottlenecks and expanded long-tail topical authority across key business verticals.

• Hardened data ingestion pipelines with Zero-Trust security protocols to safeguard client PII across digital marketing and lead capture funnels.

InjuryLawyers.com / Esquire Law Services West Palm Beach, FL Senior SEO Manager September 2020 – February 2022

• Expanded organic customer acquisition and non-branded search traffic by 150% over an 18-month engagement through technical SEO overhauls, programmatic landing hubs, and content strategy.

• Led enterprise data migration to Google Analytics 4 (GA4) and engineered AI-enhanced attribution models linking frontend search interaction directly to case acquisition revenue.

• Resolved site latency, client-side routing, and indexing blocks across national properties to optimize crawlability and user conversion.

BTech Group Remote / Greater Chicago Area

Executive SEO Advisor July 2016 – September 2019

• Advised C-level leadership on modernizing enterprise business intelligence, scaling analytics maturity, technical SEO, and AI-driven customer acquisition infrastructure.

• Implemented custom regression forecasting models to project organic traffic distribution and acquisition impact across multi-quarter projection cycles.

The Metropolitan Museum of Art New York, NY

SEO Director BI & Data Analytics Consultant January 2017 – June 2017

• Directed search discoverability strategy for a digital collection of over 300,000 public assets through structured semantic data, multilingual indexing queries, and crawl optimization.

• Provided operational guidance for a 40+ person cross-functional team spanning technical analytics, content strategy, and digital discovery.

• Constructed executive Power BI dashboards aggregating historical interaction metrics to deliver real- time insights that guided digital catalog strategy. The University Network (TUN) New York, NY

Director of Web Development & Search Growth May 2015 – April 2016

• Scaled monthly active user sessions from 3,000 to over 230,000 within 12 months through custom full- stack web development and programmatic search acquisition initiatives.

• Maintained full-stack codebases (PHP, JavaScript, SQL) and server environments to sustain high- concurrency traffic surges during peak organic discovery periods. American Integrated Security Group College Point, NY Marketing Director & Webmaster September 2012 – December 2014

• Programmed secure web application updates, optimized database queries, and implemented digital marketing automation pipelines.

• Upgraded server configurations and infrastructure to support high-traffic transaction and multi-site security environments.

Damian Schmidt Consultancy / HaltTrax Kissimmee, FL Founder VP of Digital Growth, Software Engineering & AI Strategy January 1998 – Present

• Founded and scaled an enterprise consultancy delivering technical SEO, Generative Engine Optimization (GEO), full-stack software development, and AI solutions.

• Architected and deployed HaltTrax, a proprietary software platform integrating Zero-Trust attribution, PII security forensics, automated web crawling, and AI-powered GA4 and BigQuery data pipelines.

• Formulated proprietary Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) frameworks to structure brand entities for high-authority inclusion in conversational AI answer engines.

• Programmed production-grade Python automation pipelines and LLM prompt workflows utilizing OpenAI and Claude APIs to automate technical audits and content scaling.

• Executed large-scale, zero-downtime database and CMS migrations, preserving 100% search equity and eliminating organic traffic loss through custom silo architectures.

• Conducted forensic technical SEO audits across multi-million-URL ecosystems to identify indexing bottlenecks, optimize rendering, and maximize crawl efficiency. EDUCATION & CERTIFICATIONS

• Associate of Arts (A.A.) in Fashion Merchandising Buyer Brookdale Community College, Lincroft, NJ

• Google Analytics 4 (GA4) Technical Certification Google

• Google Ads Search Certification Google

• Microsoft Certified: Power BI Data Analyst Associate / Fundamentals Microsoft

• Certified Ethical Hacker (CEH) Fundamentals EC-Council

• Technical Training: ChatGPT Security, Privacy & Ethical Hacking EC-Council / Industry Standard

• Technical Training: Enterprise Data Science & Analytics Frameworks

• Technical Training: E-commerce Analytics

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