Creative Operations & Performance Design Leader

MOJGAN ASLANI

HEAD OF CREATIVE PERFORMANCE DESIGN CREATIVE OPERATIONS

Irvine, CA 657-***-**** ****************@*****.*** dreamwing.studio U.S. Permanent Resident

EXECUTIVE PROFILE

Creative agency leader with 20+ years of experience building multidisciplinary teams and leading integrated campaigns from strategy through production. Founded and scaled Farda Agency from 3 to 147 professionals, with responsibility for creative vision, client development, agency P&L, budgets, staffing, and project resourcing. Combines strong visual craft and storytelling with practical business judgment, hands-on AI-assisted creative workflows, and a track record of aligning creative work with client and audience goals.

CORE CAPABILITIES

Creative Vision, Craft & Quality Standards Performance Design & Campaign Creative Paid Social, Display, Video & Landing Page Formats Craft and Conversion Benchmarks Campaign-First Strategy, Testing & Learning Data-Informed Creative Decisions Paid Media, Client Success & Client Partnership Team Leadership, Coaching & Development Creative Operations & Workflow Design Executive Presentations, New Business & Cross-Sell Pitches Agency P&L, Budgeting & Resource Planning Margin-Aware Resourcing Generative AI Image & Video Workflows

PROFESSIONAL EXPERIENCE

AI Visuals Expert (Contract) Micro1 2026–Present Remote

Evaluate visual content for AI projects, applying expertise in art, style, composition, and visual communication; provide clear quality judgments against project criteria.

Work with AI-enabled visual production and annotation workflows in a remote, fast-moving environment.

Visual Research & Evaluation Contractor Snorkel AI 2025 Remote

Reviewed AI-generated and source visual material for style, image quality, and alignment with defined creative criteria.

Creative Director & Brand Strategy Lead Dream Wing Studio 2022–Present California

Lead creative strategy and production for U.S. clients including AWA Forged Composite, PE Mechanical, and Libra Janitorial, across brand identity, integrated campaigns, packaging, digital, social, video, presentations, and events.

Set the visual direction and quality bar; guide work from brief and concept through review, production, vendor coordination, and delivery.

Partner with client stakeholders to connect audience needs, brand storytelling, and business goals; present concepts and recommendations in clear business language.

Use generative AI for research, image development, concept exploration, and rapid prototyping; bring AI into practical creative workflows with human art direction and review.

General Manager Panera Bread 2022 Mission Viejo, CA

Led operations for a 57-person team, including hiring, scheduling, coaching, service standards, and day-to-day accountability.

PROFESSIONAL EXPERIENCE, CONTINUED

Founder & Executive Creative Director Farda Agency 2010–2020 International

Founded and grew a multidisciplinary creative agency from 3 to 147 professionals across design, advertising, animation, film, digital, and multimedia production; recruited, coached, and developed creative and production teams.

Owned the agency’s creative vision, quality standards, operating decisions, and P&L, including revenue and expense oversight, budgeting, staffing, and project resourcing; made financial decisions with project economics and sustainable delivery in mind.

Built team structures, review practices, and production workflows that supported high-volume work across disciplines and formats while maintaining creative quality and delivery accountability.

Led integrated campaigns and content across digital, print, video, events, and broadcast. Framed work as connected campaigns around client objectives, and used audience response and campaign feedback to guide creative decisions and learning.

Led client development, proposals, and new-business presentations; translated creative strategy into practical recommendations for senior stakeholders and coordinated multidisciplinary teams through delivery.

Won and led a UNESCO-commissioned life-skills animation project for the MENA region, aligning partners and creative teams from proposal through production and delivery.

Produced “Nowruz Without Borders,” coordinating participation across 15 countries, and led a 31-episode documentary series filmed across Iran.

Head of Visual Arts Curriculum Development Organization for Educational Research and Planning 2004–2010 Iran

Led visual arts curriculum and resource planning serving approximately 400 schools and colleges; authored or oversaw 32 textbooks and teaching guides.

Advertising & Design Manager Daewoo Middle East 2000–2004 Tehran, Iran

Led creative and campaign development for the Daewoo Matiz and a second family vehicle, coordinating three agencies and marketing activity across a 120-dealer network.

Worked with the finance manager on an $11M planned marketing budget; developed campaign KPIs, tracked click-through rate, directed commercial shoots, and coordinated dealer-facing materials.

Supported the Matiz launch campaign, which contributed to strong demand and approximately 30,000 vehicle sales during the summer launch period.

AI & CREATIVE TECHNOLOGY

Generative image tools AI-assisted concept development and visual production AI visual evaluation Creative research and prototyping Exploring AI video workflows for campaign storytelling

EDUCATION & PROFESSIONAL DEVELOPMENT

M.A., Visual Arts & Design — Universiti Sains Malaysia B.A., Graphic Design — Teacher Training University, Tehran Advanced Studies in New Media — Arlington, TX

Google Digital Marketing & E-commerce Google UX Design AI Leadership, University of California, Irvine (in progress)

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