Maria Hughes
Founder & Creative Director, Lifestyle Image Shop
San Antonio, Texas
www.lifestyleimageshop.com
Portfolio: Lifestyle Image Shop
PROFESSIONAL SUMMARY
Communications professional, published author, entrepreneur, and creative storyteller with experience in television news production, newspaper reporting, public communications, and brand development. Founder of Lifestyle Image Shop, a wearable art and lifestyle brand inspired by resilience, creativity, and a decade-long journey with scleroderma. Published memoir author with a background in journalism, broadcasting, and visual storytelling.
EDUCATION
University of the Incarnate Word
Bachelor of Arts in Communication Arts
AUTHOR
Published Memoir
The Woman Behind the Image: A Journey Through Scleroderma, Strength and Creativity
Memoir chronicling a personal journey through autoimmune disease, resilience, artistic expression, and entrepreneurship.
Explores the connection between creativity, healing, and the founding of Lifestyle Image Shop.
Published through Amazon Kindle Direct Publishing.
ENTREPRENEURSHIP
Founder & Creative Director
Lifestyle Image Shop
Founded and developed a wearable art and lifestyle brand featuring original artistic designs.
Created brand messaging centered on resilience, creativity, wellness, and self-expression.
Designed and marketed collections of apparel, accessories, and artwork.
Developed website content, social media campaigns, and brand storytelling initiatives.
Integrated personal experiences and artistic vision into a cohesive lifestyle brand.
PROFESSIONAL EXPERIENCE
Morning Show Producer
KGBT-TV
Produced morning television programming.
Coordinated news content and segment development.
Collaborated with reporters, anchors, and production teams under deadline-driven conditions.
Assisted in editorial planning and broadcast execution.
Education Reporter
Valley Morning Star
Reported on education-related issues, school districts, investigative stories, and community developments.
Conducted interviews and researched stories.
Wrote feature articles and news coverage for publication.
Reporter
Boerne Star
Covered community events, local education, feature stories,.and interviews.
Produced timely and engaging content for readers.
INTERNSHIPS
News Intern
KENS 5
Assisted reporters and producers with news gathering and story preparation.
Participated in newsroom operations and field assignments.
News Intern
KSAT 12
Supported newsroom staff in research and production activities.
Observed and participated in broadcast journalism workflows.
BEAUTY, AESTHETICS, CREATIVE ARTS EDUCATION
Professional Beauty & Creative Arts Training
Aveda Institute
Training in skincare, aesthetics, makeup artistry, beauty techniques, and creative image development.
Developed expertise in personal presentation, aesthetics, and client consultation.
Paul Mitchell Schools
Advanced education in beauty, aesthetics, hair, makeup, and creative styling.
Studied image enhancement, fashion trends, and professional beauty services.
BEAUTY INDUSTRY EXPERIENCE
Esthetician/Freelance Makeup Artist
Dior
Worked as a freelance esthetician/makeup artist representing luxury beauty products.
Delivered customer-focused consultations, skin care, and makeup applications.
Promoted brand standards and luxury client experiences.
SKILLS
Journalism & Reporting
Television Production
News Writing
Interviewing
Storytelling
Public Relations
Communications
Brand Development
Content Creation
Social Media Marketing
Creative Direction
Public Speaking
Memoir Writing
Entrepreneurship
COMMUNITY & PERSONAL MISSION
Through Lifestyle Image Shop and my memoir, I've advocated for resilience, creativity, and empowerment. I've demonstrated how challenges can be transformed into purpose, inspiring others to pursue strength, self-expression, and personal growth despite adversity.
PROFESSIONAL SUMMARY
Communications professional, published memoir author, journalist, television producer, beauty industry professional, entrepreneur, and creative storyteller. Graduate of the University of the Incarnate Word with a degree in Communication Arts. Professional experience spans television broadcasting, newspaper reporting, luxury beauty brands, makeup artistry, and creative brand development. Founder of Lifestyle Image Shop, a wearable art brand inspired by resilience, creativity, and a journey through scleroderma. Author of The Woman Behind the Image: A Journey Through Scleroderma, Strength and Creativity.
SOCIAL MEDIA LINKS
marika9marikita