Marketing Project Manager

LISA M. PADAR

Elgin, IL ****.*****@*****.*** 847-***-**** linkedin.com/in/lisapadar

SUMMARY

PMP-certified Marketing Project Manager with 15+ years of experience managing end-to-end marketing campaigns and cross-functional projects across healthcare, insurance, financial services, and nonprofit organizations. Skilled in project planning, timelines, budgets, milestones, risks, and deliverables, collaborating with Creative, Legal, Compliance, Operations, Analytics, IT, and external vendors. Hands-on marketing background includes CRM, email, direct mail, digital, web, customer engagement, and marketing operations, with a strong track record of keeping multiple initiatives moving from intake through launch.

CORE COMPETENCIES

Marketing Project Management • Marketing Campaign Management • Marketing Operations • Project Planning and Scheduling • Cross-Functional Collaboration • Stakeholder Management • Campaign and Launch Execution • Creative and Production Workflows • Risk Mitigation • Budget and Vendor Management • CRM and Direct Marketing • Email and Direct Mail • QA and Compliance • Process Improvement • Workfront • Salesforce • Jira • Microsoft Office PROFESSIONAL EXPERIENCE

SYNCHRONY (via The Fountain Group), Chicago, IL April 2025 - June 2026 Marketing Manager

• Managed 9 concurrent B2B multi-channel marketing campaigns through Workfront, collaborating with Creative, Legal, Compliance, Production, and Email teams to manage timelines, deliverables, approvals, and launches.

• Collaborated with stakeholders to develop campaign requirements, project plans, timelines, workflows, and approvals for acquisition, engagement, and retention initiatives.

• Managed audience segmentation, vendors, budgets, campaign documentation, performance metrics, and production schedules for integrated campaigns supporting $350M+ in annual financing volume.

• Tracked campaign performance across provider audience segments, with 2025 programs achieving ROI ranging from 20x to 836x and a 26.7% long-term reactivation rate across 240K delivered emails. UNITEDHEALTHCARE (via Healthcare Support Staffing), Minneapolis, MN 2022 - 2023 Marketing Operations Project Specialist

• Managed end-to-end execution of 12 Medicare direct response campaigns, collaborating with teams and vendors on project plans, timelines, milestones, risks, and compliant deployment.

• Coordinated with print vendors, SMEs, and Marketing Operations on production schedules, procurement, workflow improvements, and deliverables for Medicare direct mail campaigns.

• Performed campaign QA by auditing data, marketing materials, target lists, and workflows in Workfront and Smartsheet to ensure accuracy, compliance, and timely launches. CITIBANK (via Blend 360, LLC), Elk Grove Village, IL 2022 Marketing Project Manager

• Managed co-branded credit card and loyalty campaigns, including Shop Your Way (SYW), LL Bean, and Best Buy, collaborating with cross-functional teams to increase card reactivation revenue by 20%.

• Developed campaign briefs, requirements, and execution plans, working with stakeholders to resolve issues and keep campaigns on schedule and within budget.

NATIONAL SAFETY COUNCIL, Itasca, IL 2019 - 2021

Marketing Campaign Manager

• Managed execution of 70+ B2B workplace safety marketing campaigns across digital channels and virtual events, coordinating project lifecycles, timelines, deliverables, budgets, and stakeholders from initiation through launch.

• Improved member engagement through campaign analysis and optimization, increasing average email open rates from 10% to 35% and click-through rates from 5% to 22%. ARTHUR J. GALLAGHER, Chicago, IL 2018 - 2019

Marketing Operations Manager

• Collaborated across Marketing, Operations, and Technology to plan and execute integrated, multi-channel campaigns for the Carefree Dental discount program and develop campaign requirements.

• Managed end-to-end project plans, budgets, timelines, workflows, vendor relationships, and stakeholder communications across digital, web, print, social, and DRTV campaigns.

• Resolved project issues, maintained brand consistency, and optimized campaign performance, contributing to an average 5-7:1 return on investment (ROI).

PRESENCE HEALTH, Chicago, IL 2016 - 2018

Licensed Physical Therapist Assistant

• Provided direct, hands-on patient care across multiple clinical settings, collaborating with interdisciplinary healthcare teams to develop treatment plans, document outcomes, and coordinate patient care. FIRST MIDWEST BANK, Itasca, IL 2011 - 2012

Product Promotion Manager

• Implemented a customer engagement project using CRM segmentation and targeted marketing, collaborating with an internal analyst and branch bankers to increase household services by 19% and generate $172K in new revenue. SEARS HOLDINGS CORPORATION, Hoffman Estates, IL 2007 - 2008 Marketing Manager, Financial Services Division

• Executed multi-channel customer acquisition and loyalty initiatives that increased sales by 12% and contributed to a 32% increase in new card applications.

BMO HARRIS, Chicago, IL 2004 - 2007

Assistant Marketing Manager / Marketing Specialist

• Managed a $500K budget for home lending marketing and rebranding initiatives.

• Developed and executed 30+ monthly CRM campaigns by analyzing customer databases, designing segmentation logic, writing selection code, and collaborating with branch and marketing leaders to optimize audience targeting for revenue-generating programs exceeding $1 billion.

CERTIFICATIONS

Project Management Professional (PMP), Project Management Institute (PMI), 2024 Product Owner/Product Manager (SAFe 6 POPM), 2023

Certified ScrumMaster (CSM), 2023

Lean Six Sigma Green Belt, 2023

Member, Project Management Institute (PMI) Chicagoland Chapter and the Illinois Physical Therapy Association EDUCATION

Master of Science (MS), Integrated Marketing Communications — Roosevelt University Bachelor of Science (BS), Marketing — Northern Illinois University Associate of Applied Science (AAS), Physical Therapist Assistant — Oakton Community College Licensed by the Illinois Department of Financial and Professional Regulation, PTA

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