Creative Director, Digital Growth & Strategy

YOGIRAJ MISHRA

Creative Director / Head of Digital Growth & Creative Strategy

House no 188, Pailpara, Sarangarh, India +91-913******* ️ ***************@*****.***

PROFESSIONAL SUMMARY

Visionary Creative Director and Digital Marketing Executive with over 10 years of experience engineering high-impact marketing engines, conversion-focused campaigns, and premium brand identities across competitive sectors. Proven mastery in leading talented teams of writers, designers, and media specialists—transforming insights and AI-assisted workflows into original, persuasive digital assets. Expert at aligning creative vision with cross-functional execution

(SEO, Paid Media, Strategy) to drive measurable business results across websites, landing pages, paid social advertising, and multi-channel ecosystems. CHRONOLOGICAL PROFESSIONAL EXPERIENCE

Chandigarh University (Uttar Pradesh Campus and Online) Marketing Head & Brand Associate Director

April 2026 – July 2026

● Creative Vision & Brand Leadership: Owned the master creative vision and quality standards for regional digital branding, ensuring a unified brand identity across all digital touchpoints.

● Creative Team Leadership: Directed multidisciplinary teams of designers, videographers, and copywriters to produce high-visibility campaigns, reels, video documentaries, and conversion-focused assets.

● Conversion-Focused Marketing: Spearheaded web development and landing page optimization squads, strengthening messaging, offers, headlines, and positioning to maximize application velocity.

● AI & Workflow Integration: Championed the effective use of AI-assisted workflows combined with human editorial expertise to scale content output while raising quality bars.

● Cross-Functional Collaboration: Partnered closely with paid media, SEO, and project management units to execute high-scale paid ad operations across Google and Meta, aligning creative output with data-driven performance metrics. BigMint Senior Manager, Digital Marketing & Marcom Sept 2023 – Jan 2026

● Brand Strategy & Creative Direction: Spearheaded end-to-end digital branding, creative assets, and online reputation management (ORM) portfolios for institutional clients.

● Editorial & Content Excellence: Governed official content and social ecosystems, establishing rigorous creative review processes that improved consistency and team performance.

● Digital Campaign Architecture: Directed agile content production studios to build multi-tiered ad creatives, brochures, newsletters, and interactive video formats synchronized with paid acquisition funnels.

NxtWave Disruptive Technologies Pvt. Ltd. Digital Marketing Consultant Sept 2022 – Aug 2023

● Paid Advertising & Creative Optimization: Commanded high-velocity lead-generation and paid advertising portfolios across Meta and Google ecosystems, optimizing creative messaging to lower acquisition overheads.

● Landing Page & Web Execution: Governed real-time web layout updates and conversion-focused design optimizations to minimize funnel drop-offs. Kalinga University Digital Marketing Manager

Sept 2019 – Aug 2022

● Foundational Branding: Built and institutionalized the university’s foundational digital branding, creative standards, and online visibility roadmap from the ground up.

● Team Mentorship & Coordination: Managed external design agencies, content writers, and internal multimedia producers to manufacture rich media catalogs and interactive multi-channel campaigns.

● Performance-Driven Creative: Mapped creative performance against conversion metrics across student admission campaigns for UG, PG, and PhD portfolios. Think & Learn Pvt. Ltd. (Byju's) Digital Marketing Manager June 2017 – July 2019

● Mass-Scale Campaign Execution: Directed digital marketing and creative assets for high-visibility national initiatives, including large-scale aptitude test campaigns.

● SEO & Content Strategy: Executed granular keyword intent mapping and content-led SEO strategies to maximize long-tail organic discovery. iShareOnline / S.B. Multimedia Digital Marketing Manager (B2B Unit Head) Feb 2016 – May 2017

● Brand & Web Development: Deployed end-to-end branding campaigns, website designs, and multi-channel marketing strategies for structural brands. EDUCATION

● Bachelor of Arts in Journalism and Mass Communication (BAJM) — Sikkim Manipal University 2013 – 2016 (Provides C1-level English proficiency, advanced communication mastery, and structural editorial expertise) DIGITAL MARKETING & CREATIVE TOOLKIT

● Creative Direction & Brand Management: Brand Positioning, Copywriting Review, Headline Optimization, Campaign Conception, Multi-Channel Storytelling.

● Digital & Performance Marketing: Google Ads, Meta Business Suite, Paid Social Advertising, Conversion Rate Optimization (CRO), Landing Page Design Strategy.

● MarTech & Content Operations: WordPress, Webflow, Adobe Creative Cloud Coordination, Canva Enterprise, Google Analytics 4, Ahrefs, SEMrush.

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