Digital Marketing & Performance Analytics Professional

MD. SAYLAB +880****-****** +880****-******

Narayangonj, Dhaka, Bangladesh **************@*****.*** PROFESSIONAL SUMMARY

Result-oriented business professional with 5+ years of experience spanning digital marketing, business development, operations, and performance reporting. Proven track record in managing monthly budgets exceeding $10,000, tracking KPIs, preparing performance and analytics reports, and coordinating cross-functional teams. Strong analytical mindset, attention to detail, and data accuracy, combined with a B.Sc. in Computer Science & Engineering. Adaptable and disciplined professional, well suited for Executive, Senior Executive, or Officer-level roles across marketing, business development, operations, reporting, or audit/compliance-support functions.

CORE COMPETENCIES

Performance Marketing: Meta Ads, Campaign Planning & Optimization, Budget Scaling, ROAS Optimization, Audience Research, Funnel Strategy, CRO, Performance Forecasting Tracking & Analytics: Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), Event Manager, Custom Conversions, E-commerce Tracking, UTM & Attribution Search & AI Optimization: SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI Search Visibility Strategy

AI & Automation: ChatGPT, Claude, Gemini, Prompt Engineering, Marketing Automation, Workflow Optimization, AI Content, AI Creative & Promotional Video Creation

Business Development: Marketing Strategy, Content Planning, Customer Acquisition & Retention, Market Research, Competitive Analysis, Business Growth Planning, Client Relationship Management, Team Coordination KEY ACHIEVEMENTS

• Managed and tracked monthly budgets exceeding $10,000 across 300+ projects/campaigns, ensuring accurate reporting and resource allocation.

• Improved performance and engagement metrics by up to 60%, contributing to revenue growth of up to 25%.

• Built AI-powered workflow automations that reduced manual processing time by approximately 50%, improving accuracy and efficiency.

• Implemented and audited tracking/measurement systems (Meta Pixel, GTM, GA4, Conversion API) to ensure data accuracy and reporting compliance.

• Completed a 20+ hour certification program covering 25+ advanced automation and productivity tools.

• Trained and mentored 500+ students, demonstrating leadership, coaching, and team-development ability.

• Received an award from the Narayanganj District Magistrate for Project Supervision in ICT Innovation & Planning. PROFESSIONAL EXPERIENCE

Executive — Digital Marketing & E-commerce

VISTA Electronics LTD. August 2026 – Present

• Develop and execute business and marketing strategies aligned with organizational goals.

• Manage website operations, reporting, and performance analytics; oversee SEO and PPC execution.

• Prepare performance and reporting summaries for management review.

• Coordinate with sales, design, and other departments to support lead generation and brand management.

• Conduct market research to identify growth and process-improvement opportunities. Digital Innovation Executive — Sales & Marketing

PromoBhai – Digital Marketing Agency August 2025 – July 2026

• Led end-to-end strategy, budget planning, and performance reporting for multiple client accounts, managing budgets exceeding $10,000+ per month.

• Prepared data-driven reports and insights using AI-powered analytics tools.

• Ensured accuracy and compliance of tracking systems (Meta Pixel, CAPI, GTM, GA4, Event Manager).

• Managed client communication, retention, and relationship building.

• Coordinated cross-functional teams including designers, content creators, and media buyers.

• Provided strategic consultancy on business growth, branding, and customer acquisition.

• Supported business expansion through market research and competitive analysis. Digital Marketer & Business Development

YOUTH – Clothing Brand September 2021 – July 2026

• Oversaw overall business operations including production, inventory planning, pricing, and sales strategy.

• Managed budget allocation, cash flow, and vendor relationships.

• Analyzed sales data and customer behavior to improve profitability and inform business decisions.

• Recruited, trained, and managed marketing and operational teams.

• Developed and executed marketing plans and performance-driven advertising campaigns. ICT Teacher

GiasUddin Islamic Model School, Narayanganj January 2024 – August 2025

• Delivered ICT curriculum through technology-enhanced teaching methods; conducted assessments and practical projects.

• Supervised student innovation projects under digital learning initiatives.

• Mentored students in ICT competitions; led a team to 2nd Place in a Narayanganj District Innovation Competition. EDUCATION

B.Sc. in Computer Science & Engineering (CSE)

City University, Dhaka

CGPA: 3.18 Year: 2022

Higher Secondary Certificate (Science)

GiasUddin Islamic Model College, Narayanganj

GPA: 4.42 Year: 2018

Secondary School Certificate (Science)

IET Govt. High School, Narayanganj

GPA: 5.00 Year: 2016

CERTIFICATIONS & TRAINING

• Advanced Facebook Marketing Course – Mastering Digital (2026)

• Facebook Ads & Visual Marketing – Learning Bangladesh (2024)

• ICT Teaching & Digital Integration (2025)

• Mentorship Certificate – ICT Olympiad Bangladesh (2025)

• Laravel (Basic to Advanced) – BASIS (2021)

• Web Design & Development – Orbit IT (2020)

• Web Design – Dreamland IT (2019)

• English Language – WASDA (2021)

TOOLS & TECHNOLOGIES

Marketing & Analytics: Meta Ads Manager, Meta Business Suite, Google Analytics 4, Google Tag Manager, Meta Pixel, Facebook Conversion API, Event Manager, Google Search Console AI & Automation: ChatGPT, Claude, Gemini, Canva AI, AI Video Generation Tools, Marketing Automation Tools Productivity: Microsoft Excel, PowerPoint, Word, Google Sheets, Google Docs PERSONAL DETAILS

Father's Name: Md. Shafiullah

Mother's Name: Rowshan Ara

Present Address: Hazigonj, Fatullah, Narayangonj

Permanent Address: Hazigonj, Fatullah, Narayangonj Date of Birth: 16 February 2000

Blood Group: O+

Marital Status: Married

Religion: Islam

LANGUAGES

Bengali — Native English — Professional Working Proficiency

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