Software Product Manager & Technical Marketer

PETER N. KACANDES

San Francisco CA ***** **************@****.***.*** 650-***-**** (m)

SUMMARY

Experienced software product manager of APIs, SDKs, mobile application and platform technologies

Product marketing, and GTM launches, social media, outbound and inbound, full spectrum, growth

Creative product marketer for software technologies, devices and connected systems

Developer relations, programs and evangelism

Business Development and Partnerships, Strategic Alliances, Account Management and Relationships

EDUCATION

MASSACHUSETTS INSTITUTE OF TECHNOLOGY, Cambridge, MA

MIT SLOAN SCHOOL OF MANAGEMENT MBA

MIT SCHOOL OF ENGINEERING MS in Electrical Engineering & CS

YALE UNIVERSITY, New Haven, CT

BS Electrical Engineering

EXPERIENCE

Solar Technical Services.com, San Francisco, CA 1/2023-present

VP of Product and Marketing

Specializing is specification, design, and build of solar and particularly unique battery installations for highly customized applications, particularly for the Marine environment both ground up build from components and selection of COTS, but also RV (mobile) and even residential systems off-grid and grid-tied. EV charging solutions. Retrofit of batteries with existing solar installations.

Optimizely, New York, NY 8/2022-11/2022

Sr. Technical Product Marketing Lead Manager – Feature Optimization

I was brought in to lead the relaunch of the Feature Optimization product line, to redo the messaging and positioning and the GTM, and to focus on sales enablement as they have few people who understand the developer persona. Unfortunately, they didn’t make their numbers this quarter and they had a company wide lay off. Last in first out. Product marketing responsibilities around the product for feature flag management and A/B Testing.

Split.io, Redwood City, CA 2/2022-7/2022

Sr. Technical Product Marketing Lead Manager – Feature Flag Management and A/B Testing

Product marketing responsibilities around the SaaS Platform for feature flag management and A/B Testing. Launched new beta for Workflow Management API and Workflow Management Permissions. Launched new features for Feature Flag Rollout Board. Responsible for new competitive intelligence messaging and positioning document launched at SKO. Blogs, release notes, etc.

Imply.io, San Francisco, CA 5/2020-2/2021

Sr. Technical Product Marketing Lead Manager – Real-time and Self-service analytics

Responsible for all PMM activities launch new SaaS Beta platform and to promote existing Cloud-based on On-Prem versions of Apache Druid based platform for real-time analytics of streaming and batch data at large scale with sub-second query response times. Responible for Imply Pivot SQL Visualization, Dashboard, and Querying tool. Launched Cloud Free Tier Trial. Customer Blogs and Sales enablement on use cases such as Fraud Operations and competitive education and positioning. Snowflake and GBQ Performance Benchmarks published. Webinars etc.

Outward Inc., San Jose, CA 5/2019-12/19

Sr. Product Manager – Computational Photography, Self Service SaaS, Mobile, VR-AR/AI-ML

Responsible for all PM activities to help launch new MVP of a self-service SaaS computational photography offering for retailers and OEMs to quickly, easily, and inexpensively capture product photography and produce digital assets ready for multi-channel advertising and promotions. Also worked on mobile and web apps for VR and AR experiences. Managed activities for road-mapping, market research, PRDs, user stories, wireframes and worked with R&D and engineering on implementation, customer demos and market validation.

Amazon Web Services, San Francisco, CA/Seattle, WA 2017-6/2018

Senior Product Marketing Manager – AWS Mobile Services

Responsible for technical product marketing for five Mobile Services (Mobile Hub, Device Farm, Cognito, Pinpoint, AppSync, SES). Support product feature launches including a new Tier 1 service (AppSync). Developed messaging, GTM, and positioning including two web site redesigns and one new site. Run three quarterly webinar series, podcasts, blog development and tutorials and campaigns. Developed SEO content to drive organic traffic. Ran mobile track and content development for AWS ReInvent, Summits, DevDays, AWS Loft Mobile Weeks, and multiple third party developer events and hackathons. Provide data analytics to service teams on top of funnel adoption and service conversions. Introduced Lex and Polly on mobile for automatic speech recognition/ natural language processing using the AWS AI/ML stack.

AppDynamics Inc., San Francisco, CA 2014-2017

Senior Technical Product Marketing Manager – Mobile, Web, Synthetics

Responsible for technical product marketing for application performance monitoring of mobile applications SDK, web applications, and synthetic web monitoring tools. GTM for releases including creating sales enablement and training materials for product launches, provide subject matter expert content for marketing campaigns including whitepapers, market analysis, blogs, web content, webinars, press and analyst briefings. Support sales process with Executive Briefing Center product and roadmap presentations, events and tradeshows, Produce demo videos and perform demos to drive new business meetings and support sales cycles with key enterprise accounts.

ACTUATE Inc., San Mateo, CA 2013-2014

Senior Product Manager Mobile Applications and Development Tools

Responsible for Actuate Business Intelligence and Reporting (BIRT) mobile applications (iOS, Android) for big data analytics and visualization based on SQL to build reports that run through the engine, and mobile application development/design tools platform. Lead RAD process. Develop product roadmap, and GTM, and strategy based on competitive and market analysis. Manage eclipse BIRT open source relationship.

BANGO Plc., San Francisco, CA and Cambridge, England 2012-2013

Senior Partner and Business Development Manager and Technical Consultant

Responsible for working with Strategic clients in the San Francisco bay area and West Coast including Facebook, Mozilla, Google, Amazon, RIM, Opera to implement direct carrier billing for mobile billing an analytics to increase purchase conversion rates and drive increased revenue for content monetization in app stores and via mobile web/HTML5 applications.

SONY ERICSSON MOBILE COMMUNICATIONS INC., Redwood Shores, CA 2009-2012

Senior Business Development and Application Partner Manager

Responsible for driving new business development initiatives for Sony Ericsson Android based smartphones. Conceive new business models around monetisation and growth. Initiate and drive relationships with content, technology, and application provider partners. Identify and establish relationships to meet objectives for product proposition, values, revenue, and user experience. Work with legal and sourcing to complete IP and contracts. Drive partner marketing through SE channels such as Social Media (SE Facebook pages), and SE Android Market Channel, Local and Regional Marketing Units, and Global SE website and Developer Services pages.

SONY ERICSSON MOBILE COMMUNICATIONS INC., Redwood Shores, CA 2009-2012

Senior Developer Ecosystem and Branded Content API Manager

Responsible for developer tools and programs across multiple platforms including Android, OSE, Symbian, and WinMo. Work with developers and content owners to implement Android plug-ins for Timescape and Mediascape using the SEMC Android SDK ad-on and with branded content owners participating in SEMC Creations. Work with developers and Branded Content providers on cross platform (Android, Symbian, WinMo, OSE) applications using the SEMC Mobile Web SDK. Work with Branded Content providers for themes with ThemesCreator and new content monetization opportunities.

ADOBE SYSTEMS INC., San Jose and San Francisco, CA 2002-2009

Senior Technical Marketing Manager, Mobile and Devices Business Unit

Responsible for technical marketing and GTM of the Adobe Mobile and Devices Engagement Platform including FlashLite, the mobile profile of the Flash player, the Flash SDK, an embeddable source code version, and server solutions including FlashCast for converged data experiences, Active Home Screens for dynamic phone UIs, and On Device Portal, for integrated services offerings. Responsible for working with Operators/Carriers, OEMs, and Developers/Content Partners. Manage development of demos to illustrate product features. Manage POC trials with customers. Developing and delivering training materials. Responsible for EMEA territory and supporting account executives to win business.

ADOBE SYSTEMS INC., San Jose and San Francisco, CA

2002-2009

Senior Product Manager, PDF, XML, and Web Services

Responsible for managing and marketing the Adobe PDF specification and related XML technologies (including XDP, XFA, SVG, XSL-FO) and products (XML toolkit). Drive development of corporate PDF/XML strategy including investment in standards activities. Manage Adobe participation in related industry standards efforts such as OASIS ebXML Registry. Responsible for evangelizing Adobe products and technologies to developers, ISV partners, enterprise customers, and standards organizations such as XBRL, RosettaNet, LegalXML and Federal Government. Responsible for product positioning and messaging, inbound and outbound marketing, Analyst and Partner briefings, developer education and relations, writing articles for the trade press, whitepapers, conference presentations, evaluating new standards as they emerge and requirements for new products or new functionality for existing products, competitive analysis, acquisitions and strategy.

SUN MICROSYSTEMS INC., SF Bay Area, CA 1997-2002

Senior Product Manager, Java XML APIs, Java XML Pack and Java Web Services Developer Pack

Responsible for managing and marketing the Java XML API technologies (including XML Processing, Messaging, Registries& Repositories, RPC, and Data Binding) and products (Java Web Services Developer Pack and Java XML Pack). Responsible for evangelizing Sun XML and Web Services technologies to Java developers at technical conferences such as JavaOne and XML US and Europe. Gained 27% of web services toolkit market share in 9 months. Managed Sun participation in related industry standards efforts such as SOAPBuilders and WS-I. Managed implementation of Sun’s SOAPBuilders endpoints. Responsible for donating ebXML Registry implementation to open source project. Licensed TCKs to ISVs and worked with Sales to negotiate prices and support contracts. Worked with legal on 3rd party code due diligence. Responsible for product positioning and messaging, inbound and outbound marketing, developer education and relations, writing articles for the trade press, whitepapers, conference presentations, evaluating new standards as they emerge and requirements for new products or new functionality for existing products, managing JCP process for products, competitive analysis and strategy.

SUN MICROSYSTEMS INC., SF Bay Area, CA 1997-2002

World Wide Operations IT and Supply Chain Management

Responsible for developing B2B Electronic Commerce systems, technology, and standards to support WWOPS.

Developed Architectures and Implemented systems of messaging, connectivity, and security, with external trading including CommerceNet, NEMI VFIIP, and OASIS/UN ebXML. Co-edited CommerceNet eCo Interoperability Specification for e-commerce. Implement PKI and digital certificate systems with trading partners. Work with ISVs such as CommerceOne, WebMethods, Active Software, Netfish, and I2 to design and implement trading systems and standards.

UPS, Corporate Research and Development, Danbury, CT 1990-1995

Research and Development Engineer

Responsible for evaluating, designing, and implementing technology based systems to increase the efficiency and productivity of UPS operations, to retain current and gain new customers, to develop new business opportunities, to capture new revenue. Real-time embedded systems, voice recognition, PLC systems, DSP.

Designed Dimensional Weighing System to recover $9M/yr. 3 week payback.

Managed Hand Held CCD Scanner development project.

Pioneered PDA development project for package tracking with Apple MP.

Established corporate presence on the Internet through WWW development and package tracking service.

Increased sorting efficiency by developing and deploying high speed label printing system

Developed and implemented 2D barcode location image processing system, US Patent # 5,524,068.

Developed Encoding and Printing software for MaxiCode 2D barcode systems.

FRAUNHOFER GESELSCHAFT INSTITUT fuer, Stuttgart, BRD 1988-90

PRODUKTIONSTECHNIK und AUTOMATISIERUNG Visiting Scholar

Rotary International Foundation Fellow. Developed collision avoidance algorithms for a mobile autonomous robot. Increased robot up-time and factory efficiency. Results published at Intelligent Autonomous Systems international conference.

SKILLS

Product Management, Product Marketing, B2B, B2C, Product Strategy, Product Planning, Market Planning, Marketing Analytics, Marketing Strategy, Presentations, Product Road Mapping, GTM planning, Sales Enablement, White Papers, Digital Marketing, Social Media Marketing, SQL, NoSQL. German language skills.

PERSONAL

Competitive West Coast Swing Dancer. US Sailing certified charter boat captain leading groups on international trips (Belize. Mexico, BVI). Competitive sailboat racing crew including Pacific Cup trans oceanic (SF to Hawaii) and multiple west coast off shore and bay races.

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