Art / Creative Director

Benjamin Varela Creative Leader

623-***-**** **********@*******.*** Phoenix, AZ https://www.ben-varela.com/art-creative-direction CAREER SUMMARY

Creative leader with 10+ years of experience directing integrated brand campaigns, developing visual identities, and leading creative execution across digital, print, environmental, and experiential marketing. Proven success guiding national campaigns for 100+ franchise locations, partnering with marketing leadership, and building scalable brand systems that drive business growth. Combines strategic thinking with hands-on creative direction, concept development, and team leadership. KEY ACHIEVEMENTS

• Directed national creative campaigns supporting 100+ franchise locations.

• 10+ years leading integrated brand marketing initiatives.

• Experience across Healthcare, Education, SaaS, Fitness, Nightlife/Entertainment and Consumer Brands.

• Expert in brand systems, campaign development, and cross-functional creative leadership. TECHNICAL SKILLS

Bilingual Brand Strategy Campaign Development Copywriting Creative Direction Presentation Design Team Mentorship

Typography Vendor Management Visual Storytelling Adobe Creative Suite AI Implementation Animation Book Design Branding / Brand Identity Color Theory CSS E-Mail Marketing Grammarly Graphic Design Illustration Logo Development Marketing Microsoft Office Motion Graphics Packaging Design Photography Print Production Social Media Campaigns Social Media Content Creation Spanish

(Fluent) Storyboarding UX/UI Design Videography Web Design 3D Mockup Design PROFESSIONAL EXPERIENCE

ART DIRECTOR 100% Chiropractic Inc Scottsdale, AZ Sep 2023 – Present

• Directed creative strategy and visual execution for national marketing campaigns supporting 100+ franchise locations.

• Partnered with executive leadership and marketing stakeholders to establish campaign concepts, brand direction, and creative priorities.

• Led development of integrated campaigns spanning digital, print, environmental graphics, franchise marketing, and in-clinic experiences.

• Maintained brand governance across franchise partners, agencies, and vendors to ensure consistent execution nationwide.

• Managed creative production from concept through launch while balancing multiple high-priority initiatives. BILINGUAL CONTENT DEVELOPER Bright HealthCare Tempe, AZ Jun 2021 – Jan 2023

• Developed bilingual creative content and visual communication strategies supporting Learning & Development initiatives across digital, print & video.

• Directed the design and production of presentations, training materials, internal web content, and multimedia assets while maintaining brand consistency across all touchpoints.

• Partnered with cross-functional stakeholders to translate complex healthcare information into engaging, accessible learning experiences for diverse audiences.

LEAD MULTI-MEDIA DESIGNER Surge Nights Phoenix, AZ Sep 2019 – Oct 2020

• Led concept development and creative execution for multimedia marketing campaigns.

• Directed production of video, motion graphics, advertising, and branded content from concept through delivery.

• Collaborated with marketing leadership to establish campaign direction and visual storytelling. MARKETING COORDINATOR ASU (Sun Devil Fitness Complex) Chandler, AZ Sep 2016 – May 2019

• Led creative workflow for a multidisciplinary marketing team supporting university-wide initiatives.

• Directed visual development of campus campaigns across print, digital, and environmental media.

• Collaborated with university leadership to translate strategic objectives into creative marketing campaigns. EDUCATION

B.S. Graphic Information Technology ASU - Ira A. Fulton Schools of Engineering

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