Senior Digital Project & Program Manager

PROFESSIONAL EXPERIENCE

Senior project and program manager with 10+ years of experience leading complex, cross-functional initiatives across enterprise, agency, and digital environments. Experienced managing programs from requirements and planning through execution, QA, launch, measurement, and continuous improvement, partnering across Product, Engineering, UX, Marketing, Analytics, Legal, Brand, and business teams. Skilled at bringing structure to ambiguity, aligning stakeholders, managing risks and dependencies, and translating business objectives into actionable plans that deliver measurable results.

Senior Digital Producer

AT&T Nov 2021 – May 2026

Managed 15-20 concurrent experimentation and web transformation initiatives from hypothesis and requirements through implementation, QA, launch, measurement, and iteration, using results to inform subsequent optimization strategies.

Led end-to-end digital strategy and delivery across AT&T's high-traffic consumer web ecosystem, partnering across Marketing, Product, UX, Engineering, Analytics, Brand, Legal, and business teams to optimize customer journeys and commercial outcomes. Partnered with Product, UX, and Analytics to translate customer behavior and business objectives into website optimization/CRO strategies, experience recommendations, and A/B, multivariate, and machine- learning experiments, improving CVR and driving over $10M in incremental revenue per year. Established and facilitated Agile delivery routines including planning, backlog refinement, standups, stakeholder reviews, QA, launch readiness, and retrospectives. Used Adobe Analytics to identify customer friction, drop-off points, and optimization opportunities, translating performance insights into recommendations for UX, content, merchandising, and conversion improvements.

Led digital initiatives supporting major Apple and Samsung product launches and other high-visibility product integrations, coordinating complex dependencies across technical and business stakeholders. Managed web content and experience delivery within Workfront, Jira, Adobe Experience Manager (AEM) and Aprimo, ensuring launch readiness, content accuracy, QA, governance, and cross-functional alignment. PROFILE

Operations Manager

Goodnight Cowboy May 2026 – Present

Co-founder overseeing customer experience, digital commerce, marketing, merchandising, vendor partnerships, and day-to-day retail operations.

Own website and e-commerce experiences across CityHive, CRM, product catalog, promotions, and third- party commerce platforms, identifying opportunities to improve product discovery, engagement, conversion, and customer retention.

Use customer behavior, sales performance, inventory trends, and campaign results to inform merchandising, promotions, content, and digital marketing decisions. Rolando Noe Rios

SENIOR PROJECT & PROGRAM MANAGER CROSS-FUNCTIONAL DELIVERY DIGITAL TRANSFORMATION Email: *******@*****.*** Tel: 512-***-**** Address: 921 E 51st Street, Austin, TX, 78751 Web Developer

Freelance Jun 2021 – Nov 2021

Designed and developed responsive websites and web applications using WordPress, Squarespace, HTML/CSS, JavaScript, Node.js, MySQL and related technologies, translating business and user requirements into functional digital experiences.

Managed projects from requirements and information architecture through development, QA, launch and ongoing optimization, giving me hands-on technical fluency when partnering with engineering and development teams.

Senior Digital Strategist

Day One Agency Sep 2017 – Jun 2019

Embedded within American Express, reporting directly to the VP of Social & Digital Marketing, leading integrated digital marketing strategies supporting American Express, Shop Small, and Small Business Saturday, ensuring alignment with broader business, marketing, and communications objectives. Developed and executed content strategies, editorial planning, and channel optimization initiatives across social platforms, partnering with channel strategy, paid media, influencer, PR, insights, and storytelling teams to deliver cohesive, data-driven campaigns.

Revamped the Shop Small digital strategy, generating 64M engagements in 2017 and driving 11% follower growth in 2018 through compelling storytelling, strategic content planning, and partnerships with small businesses nationwide.

Led strategy presentations, client-facing meetings, internal planning sessions, and executive stakeholder reviews, presenting campaign recommendations, performance insights, and optimization opportunities while maintaining ongoing communication across assigned business initiatives. Leveraged platform analytics and performance reporting across all major social channels to identify optimization opportunities, inform future content strategies, and improve campaign performance. Digital Producer / Project & Account Manager

Bakery Agency Oct 2019 – Jun 2021

Developed and executed integrated digital strategies for B2B and B2C clients, partnering with Account Management and Creative leadership to define campaign scope, budgets, and KPIs. Directed 20+ commercial photo and video productions for Shiner and iFLY, managing production budgets up to $100,000, freelance talent, and vendor contracts to deliver on-brand creative assets. Led end-to-end delivery of digital campaigns across paid media, social, video, and web for Humana, Yayhound, Diageo, and Shiner, driving customer acquisition and engagement. Managed cross-functional workflows and budgets using Asana, Trello, and Monday, balancing team capacity and shifting priorities across 10-15 concurrent client campaigns. Oversaw strategy, development, and launch of Shiner.com, partnering with designers, developers, and strategists to optimize the digital experience and deliver a 20% improvement in engagement rate. Served as Agency Account Manager for Humana, leveraging SAP CRM to coordinate cross-functional teams and deliver campaigns that grew the account. Rolando Noe Rios

EDUCATION & CERTIFICATIONS

SKILLS

Full Stack Web Development

The University of Texas at Austin — 2021

Government Studies

The University of Texas at Austin May 2002 – May 2005 PROJECT & PROGRAM MANAGEMENT: Project Lifecycle Management • Program Planning • Requirements Gathering • Scope Management • Risk & Issue Management • Dependency Management • Resource Planning • Budget Management • Change Management • Project Governance • Status Reporting • Process Improvement METHODOLOGIES & DELIVERY: Agile • Scrum • Kanban • Waterfall • SDLC • Sprint Planning • Backlog Refinement • Retrospectives QA & UAT • Launch Readiness • Continuous Improvement LEADERSHIP & STRATEGY: Cross-Functional Leadership • Stakeholder Management • Executive Communications • Facilitation • Vendor Management • Business Analysis • Strategic Planning • Prioritization • KPI Development • Data-Driven Decision Making TOOLS & TECHNOLOGY: Jira • Workfront • Asana • Monday.com • Trello • AEM • Aprimo • Adobe Analytics • Microsoft 365 • Excel Figma • CMS Platforms

SENIOR PROJECT & PROGRAM MANAGER CROSS-FUNCTIONAL DELIVERY DIGITAL TRANSFORMATION

Contact this candidate