Senior GIS Data Engineer & Analyst

Paul Martinet

Houston, TX ***** 714-***-**** *************@*******.*** https://www.linkedin.com/in/paulmartinet/ SENIOR GEOGRAPHIC INFORMATION SYSTEM ANALYST DATA ENGINEERING DATA ANALYSIS DATA VISUALIZATION CLOUD SYSTEMS

A visionary leader and business strategist with more than 25 years of experience in geographic information systems

(GIS), real estate, marketing research/planning, office management, and demographics analysis across diverse teams and industries. Extremely organized in managing high-profile projects and coordinating complex workflow and logistics. Effectively balances competing priorities in fast-paced, client-facing environments. Archives, updates, and maintains large sets of data. Skilled in improving customer relations levels within highly competitive markets. Supports and optimizes the performance of workstations, peripherals, operating systems, and software. Maintains a rapid trajectory of growth in positions of increasing leadership and accountability. Proven ability to dig deep and transform big data into actionable recommendations that result in peak performance and substantial revenue growth. LEADERSHIP STRENGTHS

Interpreting Data Visualization Demographical Data Analysis Strategic Direction Brand Strategy Business Operational Focus Quality Assurance Extraction, Transforming & Loading Data Marketing Research & Planning Complex Problem Solving Moving Cloud Data & Security Presenting Decks & Color Visualization Spatial Intuition Pulling, Manipulating Data, Providing Answers

PROFESSIONAL EXPERIENCE

GIS Technician Flood Control District - Harris County, State of Texas Present (Contracted) Produces maps, analyses, applications and programs to support users of GIS.

Creating and maintaining GIS County data that is stored in the department’s ArcGIS enterprise Geocortex database

Research, collect, catalog, and analyzing geospatial city/county watershed pipe, storm water flood data

Present edited, digitized data to leadership so that they form informed project planning decisions

Ensure the data is accurate and efficiently shared throughout the organization

Locate, record, and evaluate GIS county data through the analysis of satellite, aerials, and historical imagery, including DigitalGlobe, Google Earth Pro, Eagle View Imagery and other remote sensing platforms

Analyzing flood-controlled data to support the department's internal activities

Distributing data externally as needed

Support GIS database management, including data design, multi-user version editing workflows, metadata maintenance, and QA/QC

Analyzes GIS data by means of aerials, Lidar imagery and county data

Works under the direct supervision of the GIS department manager

Creates Geocortex applications and publishes services consumed by those applications

Prepares GIS data to fulfill GIS data requests made by consultants and the public

Perform spatial analysis and geoprocessing tasks to support various projects

Develop maps, exhibits, reports, dashboards, applications to support decision-making

Collaborate with teams to provide GIS support across multiple business areas, including infrastructure asset management, permitting, planning, transportation, construction, building operations, and disaster recovery

Conduct research and gather data from external agencies to enhance GIS datasets

Provide technical support and training to staff on GIS tools and applications Paul Martinet Page 2 of 8

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Senior GIS Analyst, Real Estate Research & Strategy Academy Sports + Outdoors Houston, TX 2023 to 2025

Responsible for all mapping within the company, associated with market strategies (existing/new stores), Real Estate Committee (President, CEO, Senior Leadership), and Real Estate Site Tours.

The analytics included:

Strong understanding of Census geography, able to store and interpret demographic data in a relational database

(SQL Server Native Client 11.0)

Uploading MS Excel sheets to SQL Server Native Client to sync data onto online maps

Responsible for evaluating, recommending and ultimately procure, optimal GIS and/or mapping software and corresponding data to support the Academy Sport Real Estate growth program

Managed all GIS mapping programs (ESRI Suits, ArcGIS Pro, ArcGIS Online, Mapinfo Professional, Kalibrate TAS 2.0)

Analyzed large volumes of spatial data to identify trends/patterns

Strong data presentation skills (MS PowerPoint, ESRI ArcGIS StoryMaps) to effectively communicate insights

Including the development of data layers within our mapping software

Market strategy maps, including new strategic pipeline target locations

Market competition maps based from CBSA trade area boundaries

Thematic maps (e.g., store sales, income, age, potential sales)

State maps (district and regional manager data kept update quarterly and distributed to company)

Trade area maps (showing major competitors, store cannibalization impact, distance measurements)

Mobile data maps (cell phone data analytics)

Ad hoc mapping and analytic requests across our inhouse departments

Site Tour book maps

Managed our relationship with existing mapping and data vendors o Maintain contracts

o Update terms of contract per our department needs

Recommend optimal new software and data vendors to ensure appropriate support of our robust Real Estate growth program

Manage existing mapping software and datasets within SQL Server o Ensured accurate existing store database

o Updated (annually) existing store trade areas based on customer data o Managed new “target”/proposed store layer

o Managed competitor location database, ensuring removal of closed stores and addition of new locations as well as competitor name or ownership changes

Responsible for gathering, compiling, tracking and reporting on competitor activities o Maintain a tracking list of rumored/confirmed competitive openings and closures and distribute to Operations, Real Estate, Finance, and other teams as requested

Completed all ad hoc mapping, demographic and marketing requests from cross-functional departments within the company

o Merchandising, Finance, and Operations requests (e.g., district maps) Paul Martinet Page 3 of 8

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o Real Estate presentations in MS Power Point decks for Senior leadership and cross-functional teams

Responsible for the continuous improvement of mapping and data maintenance capabilities o Procure, as needed, new or updated data

Responsible for compiling data and reporting on retail/market trends

Developed a thorough understanding of the Academy’s policies and procedures

Strong interpersonal, written, and verbal communication skills to interface effectively with Senior leadership and with various departments

Remained organized, strong attention to detail, and met critical time sensitive deadlines

Ability to work well independently, as well as effectively contribute to a team environment

Analytical with strong problem-solving abilities and creative resolution skills General Office Manager Guardian Sleep, LLC San Jose, CA 2020 to 2023 Manages general business operations and provides leadership consultation to management personnel.

Creates and manages budgets; monitors operational expenses for compliance with the organizational expense budget

Analyzes resulting accounting and financial data; evaluates performance and productivity

Implements short-term as well as long-term program development plus modification plans based on executive administrative missions and ideas

Undertakes responsibility for sales, marketing, accounting, human resources, and other specialist operations

Coordinates activities of divisions, departments, as well as branches, including operations, services, planning, sales, maintenance, research, and development to influence operational efficiency economy.

Operates and manages an online store and all social media marketing to increase company revenue

Cooperates with members of management in defining long-range strategic and operational plans

Coordinates with other staff members to ensure that adequate policies and procedures are established that govern all operations of the company.

Manages the flow of updated information between organizational departments

Ensures ongoing compliance with all laws and regulations; ensures that the organization meets or exceeds accreditation standards, and oversees the implementation of ''best practices'' in all organizational activities.

Develop and implement growth strategies

Trains low-level managers and staff

Select Accomplishments

Aligned the brand image of the business under a new name and logo for increased marketing presence, which resulted in setting the stage for the organizational marketing campaign and for the new e-commerce store, including moving forward with a new business social media presence.

Designed an e-commerce website using Shopify from inception and managed the entire site production, which resulted in an e-commerce presence as well as a social media footprint and increased online sales and internet foot traffic as marketing.

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Demographic Analyst Home Franchise Concepts, LLC Irvine, CA 2018 to 2020 Produced high-level and granular GIS analytics support to the organization’s Sales, Marketing, and Legal Department within its four separate brands.

Employed GIS fundamental concepts, practices, and procedures to accomplish analytical work

Supported education, communication, and marketing of capabilities as well as provided analytical support to both internal and external users.

IT/Information Management Department

Produced advanced ESRI Online specialized maps employing geographic and demographic information using programming, database, and graphics skills.

Assist with responsibilities of the GIS staff, including support for analytical mapping jobs for production; provided support and assistance for extra workload as needed.

Educated internal and external clients about GIS capabilities and resources; sought out end-user/customer input regarding additional geographic services and enhancements to existing services and processes.

Logged and prioritized work assignments using proprietary systems.

Employed proprietary mapping tools, templates, standards, and software; maintained a digital metadata library.

Legal Department

Extracted demographic and geographic information from various databases for use in maps or reports

Provided efficient, timely, reliable, and courteous service to customers Marketing Department

Provided supporting analytics to streamline Google Analytics

Rendered business decisions according to organizational policies and procedures to achieve set results and deadlines

Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Conducted research on consumer opinions and marketing strategies, collaborated with marketing professionals, statisticians, pollsters, and other professionals.

Devised and evaluated methods and procedures for collecting data, including surveys, opinion polls, and/or questionnaires

Forecasted and tracked marketing and sales trends by analyzing collected data

Measured the effectiveness of marketing, advertising, and communications programs and strategies Sales Department

Realigned franchises sold in territories by zip code with negotiated custom carve-outs

Consulted with sales professionals to define requirements and investigate various approaches to attain results

Advised sales professionals and management on available geographic information as well as higher-end products

Training Department

Articulated and effectively presented GIS information to non-GIS users

Employed GIS fundamental concepts, practices, and procedures to accomplish analytical work Paul Martinet Page 5 of 8

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Supported education, communication, and marketing of capabilities as well as provided analytical support to both internal and external users.

Select Accomplishments

Contacted ESRI Business Analysis Online to add more lenses of data to make educated data decisions based on demographics and geographic zip code data, which improved relations with the franchisees and their neighboring trade areas.

Contacted ESRI Story Maps Online along with other ESRI products to revamp the entire mapping system and prevent “freeze-ups”, which are now interactive, easy to use, and stable to prevent freezing or falling offline.

Fulfilled regional manager duties as the need arose. Market Planning Analyst Dine Brands Global (IHOP/Applebee’s) Glendale, CA 2010 to 2018 Developed marketing and financial strategies to increase company profits and boost sales.

Studied and analyzed various business data and financial information, including market trends, sales figures, and inventory control processes.

Streamlined daily business operations to locate ways to cut costs, maximize sales, and increase profits

Collaborated with managers and staff to implement financial and marketing plans

Wrote reports outlining various business strategies and designed detailed plans for usage

Created financial forecasts and sales projections based on currently available business data Development

Streamlined procedures and introduced new technology, including Webex, Yousendit, Dropbox, Cloud Computing, iPad’s for field development, Photoshop scope of work renewals, Camtasia video tutorials, Digital Signatures, Agenda hyperlinks, paperless iPad e-Books Workspaces, site plan overlays, Google Earth Competition, 360 Panoramic videos, and Lyndia.com.

Maintained CRM portals with franchisee obligation construction due dates and restaurant data

Managed the tracking of each site on a report distributed to the senior team and maintained site information in the company database as sites were approved.

Managed the business relationship with the franchisees, developers, architects, brokers, development managers, corporate staff, and field real estate development managers in the field.

Created presentation decks, marketing brochures, email blasts, and web page media

Multitasked management of all IHOP and Applebee’s development from “analytics to opening”

Facilitated bi-weekly development calls with franchisees to identify issues and ensure projects remained on track

Lent analytical rigor and disciplined thinking to the real estate decision-making process; interfaced with retail operations and leasing to develop sound market plans based on the organization’s real estate strategy. Market Analyst

Created and published market study tour e-books for franchisees, real estate managers, and executive leadership

Created monthly construction reports and hosted status meetings by providing real-time information and analysis

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Defined potential locations using IHOP/APPB models to determine which sites were feasible and complied with the legal requirements under franchise agreements

Coordinated an impact study to be conducted upon the incidence of a cannibalized restaurant

Analyzed all proposed sites and lease extensions that were submitted through franchise developers or by the Franchise Property Administration

GIS Mapping

Explored potential sites for both brands and used in-house models to determine which sites were feasible and which complied with legal requirements and agreements

Conducted cannibalization analysis to manage protected trade areas, encroachment agreements, ordering pin studies, and financial forecasting using in-house models

Validated viable opportunities provided by development managers, brokers, retailers, and forwarded to appropriate parties

Reinforced marketing data to present existing and potential franchisee growth

Managed and maintained sensitive data to four GIS platforms as an administrator

Employed internal models to analyze all proposed sites and lease extensions

Created exhibits, e.g., trade area boundaries, to illustrate what area pertained to the new franchise developer

Developed a process to improve competitive location intelligence and monitor competitive and other market trends that could impact IHOP/APPB locations

Served as an exclusive liaison between department software vendors

Supported risk management regarding earthquakes, hurricanes, and other disaster occurrences on a GIS level

Administered large-scale and time-sensitive projects as a project manager

Built a construction pipeline and next year’s development Real Estate Presentations

Prepared detailed real estate market plans for major markets using historical store performance data, demographics, customer data, and other resources to create a market plan for when and where to open, close, relocate, and remodel restaurants throughout the chain.

Co-developed and updated the real estate strategy for DineEquity and created presentations explaining the real estate strategies to key stakeholders, including senior management. Select Accomplishments

Created a uniform submission process for the review and approval of future restaurants along with a Google Earth presentation of each site with site plans photoshopped into empty dirt parcels showing AutoCAD color renderings of what the potential future IHOP or Applebee's would look like once the project was complete; brought digital signatures into the process and packaged the approval process to allow executive votes to be made via email, which resulted in allowing the decision process to move faster and for more sites to be approved.

GIS Analyst Pacific Retail Partners Long Beach, CA 2002 to 2009 Produced data layers, maps, tables, or reports, using spatial analysis procedures or GIS technology, equipment, and systems.

Coordinated the development and administration of GIS projects, including the development of technical priorities, client reporting and interface, and coordination and review of schedules and budgets Paul Martinet Page 7 of 8

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Provided technical expertise in GIS technology to clients or users

Created, analyzed, reported, converted, and transferred data using specialized applications program software

Designed, programmed, and modeled GIS applications and procedures GIS Mapping

Created topologic aerial maps, tour books, and marketing brochures using Anysite/Mapinfo

Filled in proformas for real estate committees via demographic reports, proximity, competition, thematic, drive time, and dot-density maps on both regional and local levels

Researched traffic/postal counts, projected sales, and identified retail locations from a drawn trade area or subject property

Data Analyst

Uploaded, customized, and maintained AGS demographic data and traffic counts for surrounding retail research; archived and managed AirphotoUSA/DigitalGlobe aerial imagery Marketing

Created banners and designed/printed all brochures before ICSC conventions

Emailed monthly marketing brochures to area-wide brokers

Took on-site photos of client’s properties

Created slide show presentations and virtual reality tour presentations

Worked with printers/plotters to get projects into production Select Accomplishments

Simplified maps with custom data overlaid, so clients would understand specific markets to improve business performance and profitability.

Provided location intelligence solutions for customer analysis, site selection, branch optimization, economic development, and retail modeling.

Co-developed and maintained the organization’s first website and maintained marketing sales websites.

Digitally cataloged client competition database; archived competition and all site locations; created valuable and versatile database integrating market data with GIS sites.

Re-designed the entire corporate image and produced all marketing material for client tours.

Met critical deadlines and confirmed the quality of work before release. EDUCATION, TRAINING, CERTIFICATIONS & SKILLS

Microsoft Certified System Associate COMPUTER EDUCATION INSTITUTE Pomona, CA Associate of Arts Degree CYPRESS COLLEGE Cypress, CA Certifications & Training

• Microsoft Certified Professional

• Entire Microsoft Suite

• Microsoft Share Point

• A+ Certified Technician, Certification

• AutoCAD

• SQL Server Native Client 11.0

• GIS SOFTWARE: ESRI Desktop

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• ESRI Spatial Analyst

• ESRI ArcGIS Online

• ESRI ArcGIS Professional

• ESRI Business Analyst Online

• Pitney Bowes Anysite

• Pitney Bowes Mapinfo Professional

• Kalibrate TAS Online 2.0 (Cloud based GIS System)

• Placer

• Adobe Photoshop

• Adobe Illustrator

• Adobe Acrobat PDF Marketing Books

• Shopify (eCommerce)

• iMovie (Movie Story Videography)

• Sales Force (CRM)

• Brightree (CRM)

Skills

• Strong understanding of Census geography, able to store and interpret demographic data in a relational database.

• Ability to evaluate and recommend, and ultimately procure, optimal GIS and/or mapping software and corresponding data to support our Real Estate growth program.

• Ability to manage our GIS and/or mapping programs, including the development of data layers within our mapping software.

• Ability to analyze large volumes of spatial data and identify trends/patterns.

• Strong data presentation skills.

• Ability to use GIS data and mapping to communicate insights effectively.

• Strong interpersonal, written, and verbal communication skills to interface effectively with individuals at various levels.

• Ability to remain organized, pay attention to detail, and meet critical deadlines.

• Ability to work well independently and effectively contributes to a team environment.

• Analytical with strong problem-solving abilities and creative resolution skills.

• Ability to work well under pressure while consistently meeting time-sensitive deadlines.

Contact this candidate