Telecommunications Operations & Retail Leadership Executive

HASSEN EBRAHIM ESSA

510-***-**** San Leandro, CA ************@*****.*** www.linkedin.com/in/hassen-essa CAREER SUMMARY

7+ years of progressive leadership in operations management.

** ***** ** ***erience in Telecommunications industry - Nokia, Sony Mobile, LG Mobile and Mobile Service Provider

(Vodacom).

Extensive experience in multi-unit leadership, full P/L accountability, sales operations, payroll management, labor optimization, employee relations, investigations, HR compliance, shrink reduction, facilities oversight, customer experience, and leadership development.

RELEVANT WORK EXPERIENCE

Retail Sales and Client Experience Specialist

DXL Group 09/2026 – present

San Leandro, California, USA

Oversee daily operations, including sales planning, customer service, inventory, expense control, compliance, and risk management.

Lead and develop a high-performing sales team through coaching, training, and performance management.

Drive sales results by aligning team goals with client needs and delivering personalized, consultative shopping experience.

Leverage deep product expertise across private-label, branded, custom, and tailored apparel to provide thoughtful, client-focused recommendations.

Build lasting client relationships that strengthen loyalty, engagement, and revenue growth. National Operations Manager

Eiger Makro South Africa via SMD Technologies 11/2025 – 04/2026 Johannesburg, South Africa

Supervised daily retail operations involving sales, merchandising, brand activations, and marketing campaigns throughout 23 South African Makro (Massmart/Walmart) stores while concentrating on full product categories like air care, coffee, garment care, and kitchen appliances.

Directed the national team of 34 staff across multiple functions (sales staff, store leads and regional representatives).

National Account Manager

Versuni South Africa via Smollan Group 05/2024 – 09/2025 Johannesburg, South Africa

Directed daily retail operations across various South African chains, encompassing over 500 outlets nationwide with an emphasis on all product categories including air care, coffee, floor care, garment care, and kitchen appliances.

Managed national team of 45 personnel across various functions (sales, merchandising, regional managers, admin).

Coordinated planning and execution of quarterly and weekly sales and marketing initiatives across national retail level. National Account Manager

Versuni/Philips South Africa via Leegra Marketing 03/2018 – 05/2024 Johannesburg, South Africa

Managed national team growth from 7 to 50+ personnel spanning multiple disciplines such as sales, merchandising, regional management, and administration.

Directed daily retail operations across various South African chains, encompassing over 500 outlets nationwide with an emphasis on all product categories including air care, coffee, floor care, garment care, kitchen appliances, and personal health.

Shared Services and Regional Account Manager

Leegra Marketing 08/2016 – 02/2018

Johannesburg, South Africa

Regional Account Manager

LG Mobile South Africa via Leegra Marketing 07/2014 – 07/2016 Johannesburg, South Africa

Market Development Manager

Sony Mobile South Africa via Smollan Group 10/2010 – 06/2014 Johannesburg, South Africa

Service Provider Supervisor

Nokia South Africa via Fullsignal 06/2009 – 09/2010 Johannesburg, South Africa

Field Force Representative

Nokia South Africa via Fullsignal 04/2008 – 05/2009 Johannesburg, South Africa

EDUCATION, CERTIFICATIONS AND AWARDS

High School Diploma Lenasia South Secondary School (Johannesburg, South Africa) 1987 – 1991 Operational & Management Award of Excellence Phillips Domestic Appliances SA 2022 Manager of the Year Leegra Marketing / Phillips Domestic Appliances SA 2019 – 2020 Employee of the Year Leegra Marketing / Phillips Domestic Appliances SA 2018 Field Force Representative of the Year Fullsignal / Nokia SA 2008 LANGUAGES

ENGLISH - Native

AFRIKAANS (AFRICAN DUTCH) – Fluent/Bi-Lingual

SKILLS

Retail Operations & Management Sales Team Leadership Sales Merchandising Marketing Campaigns Stakeholder Management Relationship Building Strategic Planning KPI Management Financial Oversight System Development Power BI Market Analysis Microsoft Office Google Workspace Communication Skills Time Management Problem Solving Adaptability Attention to Detail Customer Service Cross-Functional Collaboration Negotiation Skills Decision Making

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