Packaging & Brand Design Specialist

Phone: 973-***-****

E-mail: **********@*****.***

Portfolio: behance.net/joantlindocf67

LinkedIn: linkedin.com/in/joant-lindo-a274a3a8/

30+ years of experience building and improving brands through design systems and intuitive user experiences, managing projects from concept through final production across brand development, visual and structural packaging design, product design, and print production for global consumer and licensed brands. I translate complex information and business needs into clear, engaging solutions and create systems that make a brand feel consistent everywhere it shows up. I analyze each project’s strengths, weaknesses, user perception, challenges, and requirements to define the problem, establish priorities, and plan an effective solution, working closely with design teams, product development, overseas factories, sales teams, and retailers. I bring a strong work ethic and a collaborative, respectful approach. I actively propose solutions and improvements while listening to and considering different perspectives that can contribute to a stronger final result. My experience spans consumer electronics, smart appliances, audio, wearables, housewares, soft home, home furnishings, food, beverages, spirits, automotive, beauty, personal care, pharmaceuticals, and other physical consumer products. Additional projects and physical samples are available for presentation during interviews.

Art Direction • Project Management • Brand Identity & Visual Systems Development • Visual and Structural Packaging Design • Presentation Design • Marketing Collateral Design • Print Production Supervision • Packaging Mockup Development • Dieline Development

macOS • Adobe Creative Suite (Illustrator, Photoshop, Lightroom, InDesign, Acrobat) • Microsoft Office • AI tools

Disney • Mickey Mouse • Minnie Mouse • Marvel • Spider-Man • Batman • Star Wars • Universal • Harry Potter • Nickelodeon • Paw Patrol • Peppa Pig • JoJo Siwa • Jeep • Mercedes-Benz • Chrysler • Dodge • Fiat • Kia • Volkswagen • Wella Professionals • GA.MA • Luxe + Willow • Isaac Mizrahi • bebe • Pretty Vee

• C. Wonder • Tupperware • Emerson Smart

Brand Identity • Style Guide Development & Compliance • Visual Design • Packaging Design • Structural Packaging Design • Retail Design • Product Design • Typography • Iconography • Production Artwork Development (Tech Pack) • Digital Illustration • Commercial Photography • Photo Editing • Production Sample Review & Approval

JOANT

LINDO

Summary

Proficiency

Tools

Brands

Skills

Senior Packaging & Structural Design Lead

Partner with the Creative Director to develop the branding and product communication strategy for Emerson Smart’s next-generation product line. Previously developed the packaging and communication system for the brand’s initial product launch.

Lead Packaging, Product & Graphic Designer

Developed master packaging designs and visual communication systems for multiple product lines, establishing reusable packaging standards that were applied across additional products. Guided the design team through implementation while developing production-ready tech packs, validating mockups, and approving production samples to ensure consistency from concept through manufacturing. Senior Packaging & Graphic Designer

Designed packaging, point-of-sale displays, and full-scale physical prototypes for soft home, home furnishings, and consumer electronics product lines under major licensed brands, balancing strict global brand standards with distinctive retail presentation.

Senior Packaging, Product & Graphic Designer

Drove sales across MiWorld’s product portfolio by introducing structural packaging design as a differentiator and integrating it with branding, graphic design, illustration, and product photography to create innovative packaging solutions that increased perceived product value and captured the attention of major retail buyers.

Art Director

Led multidisciplinary creative projects across key agency accounts, including advertising campaigns, branding, presentations, brand activations, print and digital media, web design, packaging, and stand design. Provided art direction and collaborated closely with copywriters, designers, and digital strategists to develop concepts and visual communication systems. Owner / Creative Director

Founded and directed an independent creative studio, delivering integrated branding, advertising, packaging, print, and creative production solutions for companies across multiple industries. Managed client relationships and led projects from concept through final production while directing internal teams and specialized external partners, ensuring quality, consistency, and on-time delivery. Creative Director

Provided independent creative direction and design services for global brands. Developed integrated advertising campaigns, branding, packaging, and print solutions while adhering to strict global brand guidelines. Managed projects from concept through final production, coordinating vendors, approving press proofs, and supervising on-site production to ensure quality and brand consistency. Art Director

Started as a Junior Designer, building a strong foundation in branding, advertising, packaging, photography, illustration, and production. Progressively assumed greater creative responsibilities, leading key projects and ultimately being promoted to Art Director.

IAI Smart

New Jersey, USA

03/2025 – 08/2026

MiWorld Accessories

New York, USA

09/2023 – 03/2025

Idea Nuova

New York, USA

03/2022 – 08/2023

MiWorld Accessories

New York, USA

04/2017 – 03/2022

Markmedia

Santiago, Chile

02/2015 – 11/2015

GraficArte Soluciones

Caracas, Venezuela

07/2010 – 02/2015

Freelancer

Caracas, Venezuela

06/1998 – 07/2010

Estudio Delafuente

Caracas, Venezuela

09/1993 – 06/1998

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