E-commerce Manager Shopify, DTC Growth, CRO, Meta/TikTok/Google Ads

Sherzod Abdullayev

Houston, TX ***** 416-***-**** ***********@*****.*** linkedin.com/in/sherzodlayev Full-stack e-commerce operator and consultant with 8+ years of experience across Shopify, Shopify Plus, TikTok Shop, paid advertising, Shopify development, CRO, P&L management, email/SMS marketing, SEO, and order fulfillment end-to- end. Active TikTok Shop affiliate creator with firsthand insight into hook rates, conversion, and creator incentive structures. As an e-commerce consultant, advised 2,000+ clients on Shopify store management, paid media, and operational workflows, with a strong ability to drive measurable growth. EXPERIENCE

E-Commerce Full Stack Operator 01/2016 - Current

CraveFancy / Tinkle Gem, United States

● Launched and expanded omni-channel DTC brand operations across Shopify, TikTok Shop, Amazon FBA, and Etsy as solo operator, driving $3 million in revenue.

● Owned end-to-end Shopify store management to support storefront updates and maintain app functionality, including theme edits using HTML/CSS/Liquid and configuration of payment gateway/email provider.

● Executed 40+ A/B tests on landing page pricing and checkout/upsell flows to support conversion optimization, with tracking implemented via Google Analytics and Tag Manager and monitoring through KPI dashboards

(CPC, CAC, ROAS).

● Scaled full-funnel paid advertising across Facebook Ads, TikTok Ads, and Google Ads to a $20K-$50K daily revenue brand, pairing Klaviyo email/SMS remarketing with Similarweb competitor analysis to hold blended CAC under $25.

● Owned Amazon FBA product sourcing, listing optimization, and dynamic pricing to support ongoing Buy Box acquisition, and coordinated end-to-end order fulfillment with suppliers across AliExpress and Amazon.

● Produced and published short-form TikTok Shop affiliate UGC content, applying operator-level expertise to optimize hook rates, conversion performance, and creator incentive structures to drive commission revenue.

● Oversaw full P&L management, including revenue and sales forecasting, financial reporting, cash flow planning, and strategic credit utilization to optimize ad spend and scale operations. Ecommerce Consultant 05/2023 - 06/2026

Ecom Family Academy, United States

● Managed high-volume inbound leads and conducted qualification and discovery conversations across 2,000+ clients, assessing fit, business needs, timelines, and growth potential.

● Coached students end-to-end on Shopify store management, TikTok Shop, print-on-demand, and Etsy, covering CRO, paid advertising, SEO, product listings, and operational workflows.

● Coordinated weekly 1-on-1 Zoom sessions, follow-up calls, and milestone reviews across multiple global time zones.

● Maintained organized pipeline tracking using ClickUp, ensuring consistent follow-through and accountability across the full client base.

● Partnered with internal sales team on inbound handoff quality, surfacing customer insights to improve lead conversion.

Derivatives Specialist 01/2019 - 01/2021

BitMEX, United States

● Executed and managed leveraged positions across Bitcoin and altcoin perpetual contracts, analyzing market structure, funding rates, and order flow to inform trading decisions.

● Monitored risk exposure and managed margin across multiple concurrent open positions. IT Support Technician & System Analyst 04/2016 - 01/2019 Revlon / CAA South Central Ontario, Ontario

● Delivered end-to-end IT support across corporate and warehouse operations for Revlon, provisioning accounts to maintain uptime, including configuring laptops and iPads, troubleshooting hardware/software issues, and Amazon FBA, Etsy, and Walmart. Built and scaled CraveFancy to $3 million in revenue as a solo operator, owning every supporting warehouse scanning systems and the FedEx shipping terminal.

● Modernized enterprise Windows Server environments for CAA South Central Ontario to maintain high availability for SQL and IIS web services and led technical transition of legacy server management toward automated, scalable infrastructure.

● Optimized network configuration and application support protocols to maintain reliability for member-facing services.

EDUCATION

Certificate, Ecommerce Marketing & Advertising 06/2017 Shopify Ecommerce Academy, California City, CA

Bachelor of Science, Computer Systems Technology 01/2016 Seneca Polytechnic, Toronto

3.8 GPA

CERTIFICATIONS

CompTIA A+ Issued 01/2017

CompTIA

Cisco Certified Network Associate Routing & Switching (CCNA) Issued 01/2016 Cisco

SKILLS

● Languages: English (Fluent), Russian, Uzbek

● Platforms: Shopify & Shopify Plus (HTML/CSS/Liquid), TikTok Shop, Amazon FBA, Etsy, Walmart

● Conversion Rate Optimization (CRO)

● Google Analytics & Tag Manager

● Paid Advertising (Meta, TikTok, Google)

● A/B Testing & KPI Dashboards

● Email/SMS Marketing (Klaviyo)

● Order Fulfillment & Supply Chain

● P&L Management & Forecasting

● Team Coaching & Client Onboarding

● SEO & Organic Growth

● UGC Content Creation

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