Brand & Editorial Strategy Leader

Jessica Meltzer

Los Angeles, CA • Portfolio • Linkedin.com/in/jessmeltzer • Substack

Professional Summary

Brand & editorial strategist with 12+ years helping consumer brands build distinctive voices, grow loyal communities, and translate strategy into culturally relevant campaigns. Experience spanning brand strategy, content, social, partnerships, and creative direction across startups, founders, and lifestyle brands. Professional Experience

Founder & Brand Strategist

here but also there – Remote

04/2025 – Present

-Built a 25,000+ organic audience across Instagram, TikTok, and Substack through creator-led content strategy and platform-specific positioning.

-Developed content strategy and brand positioning frameworks for emerging lifestyle founders.

-Advised beauty and wellness founders on creator positioning, content systems, and scalable social strategy.

Sr. Content Manager

Momentous – Los Angeles, CA

01/2024 - 03/2025

-Drove 632% increase in Instagram link clicks, 200% engagement growth, and 700%+ above-average views on expert collaboration content through creator-first strategy.

-Built an integrated content ecosystem across owned channels, aligning editorial strategy, expert storytelling, and lifecycle marketing for an audience of 100k+ subscribers.

-Developed SEO-driven editorial strategy resulting in 269% YoY organic traffic growth and 138% lift in purchase revenue from organic channels.

Co-Founder & Content Strategist

reune – Los Angeles, CA

04/2022 - 12/2023

-Directed brand positioning, naming, and go-to-market strategy for wellness and lifestyle clients, including mindbodygreen and Manduka.

-Built integrated campaign frameworks across DTC, influencer, and email channels.

-Partnered directly with founders and leadership teams to align product innovation with brand narrative and growth priorities.

Sr. Social Media Manager

Commune – Los Angeles, CA

10/2020 - 09/2021

-Led social creative strategy across Instagram, YouTube, and podcast platforms, establishing consistent voice and visual standards.

-Drove 50% Instagram growth and 70% YouTube growth through audience development and platform optimization.

-Collaborated with executive leadership and cross-functional teams to support brand campaigns and launches.

Freelance Strategist & Podcast Host

Australia, Southeast Asia & San Diego

06/2017 – 09/2020

-Lived and worked abroad for 1.5 years across Australia and Southeast Asia before returning to Los Angeles.

-Launched and hosted Indecisively Decisive, an interview podcast featuring founders and creatives, ranking in the top 5% on Spotify.

-Provided freelance content strategy, editorial support, and brand audits for select clients in wellness. Brand & Social Media Manager

mindbodygreen – Brooklyn, New York

10/2015 - 05/2017

-Scaled Instagram from 75K to 225K followers (200% growth) for a major wellness media brand.

-Led cross-channel launch campaigns for a course business representing 20% of company revenue.

-Managed influencer partnerships and creative execution across digital channels. Skills & Proficiencies

Brand Strategy Editorial Strategy Brand Voice Creative Direction Partnerships GTM Copywriting Google Workspace Asana Shopify Klaviyo Squarespace Canva Slack Notion Sprout Social ShopMy Education

University of Arizona 2008–2012 Major: Communication Minors: Business & Spanish CEA Global Campus 2011 Barcelona, Spain

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