PROFESSIONAL EXPERIENCE
Apex Sign Group Knoxville, TN / San Antonio, TX
Account Manager 10/2022 – 08/2026
Manage a $10M portfolio of construction projects and provide strategic leadership to 6+ project managers, ensuring consistent delivery against scope, schedule, budget, and performance goals.
Collaborate cross-functionally with Design, Engineering, Estimating, Supply Chain, Senior Leadership and key stakeholder. Supporting projects from initiation through successful completion, ensuring alignment, execution, and client satisfaction
Lead training and onboarding for new employees, ensuring they quickly develop the skills and capabilities needed to excel in their roles
Lead and develop a team of 6+ direct reports, providing strategic direction, performance coaching, and day-to-day support to achieve business goals
Coached project managers on leveraging internal reports to optimize daily operations, increasing efficiency and enabling them to manage additional projects
Led cross-functional efforts that improved margins by 15–20% despite contractual pricing limitations
Leveraged extensive industry expertise to identify and implement solutions to complex operational challenges, driving improved efficiency and business outcomes
Principle Global Knoxville, TN
Portfolio Manager 02/2016 – 11/2021
Providing comprehensive oversight for a $165M portfolio of construction projects and leading 40+ project managers to consistently achieve goals.
Instrumental in leading a $165M branding and interior renovation project across 4,000 Truist locations nationwide while directing a team of project managers to meet scope, budget, timeline, and quality goals
Hired, trained, and mentored 40+ project management staff for the Truist program and subsequently created a high-performance team acutely focused on exceeding client expectations
Achieves profit margin metrics by evaluating SLA/KPI data and project-related analytics within Microsoft Project and developing data-driven insights for increasing efficiency and team productivity
Designed program management frameworks and workflows to standardize execution across 4,000 locations, establish process-excellence, and create communicative environments centered on driving progress
Provides full P&L oversight, budget management, and resource allocation while working with staff to track weekly budgets, resolve erroneous contractor fees, and identify anomalous bids
Acts as point person for scope, milestones, change, budgets, and timeline goals, works with senior leaders to innovate processes, and performs the strategic planning necessary to facilitate long-term success
Maintains excellent client satisfaction through unparalleled service, impeccable follow-through, and continuously working with teams to maintain quality-continuity across all 4,000 locations
Works closely with national vendors/partners to maintain supply chains, resolve bottlenecks, and negotiate contracts with favorable terms Principle Global Knoxville, TN
LETICIA CRUZ LOVE
Talented Senior Project Manager with
20+ years in leading multimillion-dollar
construction projects, leading
implementation from concept to
execution, and systematically aligning
teams, processes, and resources to
consistently deliver high-quality
projects on time and on budget.
Team building strategist with a
penchant for cultivating goal-focused
teams, establishing excellence as a core
competency, and leveraging positive
leadership to align people, processes,
and resources with organizational
objectives.
20+ years as an Operations/ Senior
Project Manager overseeing $100M+
annually
Experience in leading a team of 40
project managers and directing 4K+
concurrent projects nationwide
Provides full P&L oversight, budget
management, and financial analysis
Track record of delivering projects on-
time and on budget
Manages quality control and aligns
processes with operational needs
Expertise in streamlining SOPs and
improving workforce utilization
Background in coordinating teams
across numerous departments
History of reducing costs, allocating
resources, and impacting profit
B.A. in Economics – University of TN
Knoxville, TN
*******@*******.***
LCL
PROFILE
SUMMARY
CONTACT
SENIOR PROJECT MANAGER & OPERATIONS MANAGER
Principal Global continued…
Team Building & Leadership
Acts as a liaison to bridge communication gaps between multidisciplinary teams spanning teams spanning Engineering, Supply Chain, Human Resources, executive staff, and client stakeholders
Acted as a Change Agent and produced strong gains across all KPIs by creating a foundation built on continuous improvement and working with staff to create a positive, diverse, and inclusive culture
Leveraged the Principle Connect Portal and dashboard to track project managers across multiple metrics, identify areas of improvement, and create targeted solutions for maintaining milestones and timelines
Dramatically improved insight into program performance and provided executive team with unprecedented transparency across metrics data through advanced data analytics tools and reporting
Located and turned around underperforming projects and acted as a strategic liaison to resolve communication gaps across internal teams and client-side stakeholders, promote common goals, and develop solutions for impacting KPIs
Maintained outstanding client satisfaction for a wide range of interior and exterior branding projects for client organizations spanning AT&T, T-Mobile, Truist (SunTrust/BB&T), Boost Mobile, Metro PCS, Remedy, and Hartford Steam Boiler among others
Sign Resource Knoxville, TN
Director of Installation Services 06/2014 – 02/2016 Managed installation services in both Tennessee and California, coordinated 25 project managers and support staff, and streamlined workflows to achieve goals across 300+ concurrent projects annually.
Increased project profitability by 30% through expert contract negotiations and leveraging economies of scale to gain favorable pricing from vendors/suppliers
Integrally involved in cultivating a high-performance team of 25+ multidisciplinary support staff through goal-oriented training, mentoring, and coaching
Provided oversight for financial processes and developed accurate forecasting models while leveraging root-cause analysis techniques to identify and resolve issues
Substantially increased team productivity through redesigned SOPs (Standard Operating Procedures) reducing staffing overlaps, and working with leaders to integrate proven best practices ADDITIONAL EXPERIENCE
Coast Sign, Inc. Knoxville, TN
Director of Service and Maintenance 05/2011 – 06/2014 Senior Project Manager 02/2009 – 05/2011
ImagePoint, Inc. Knoxville, TN
Project Manager 08/2006 – 01/2009
EDUCATION
Bachelor of Arts in Economics
University of Tennessee, Knoxville, TN
Software Training: Microsoft Project, Microsoft Visio, Microsoft Office – Word, Excel, and PowerPoint LETICIA CRUZ LOVE LCL
SENIOR PROJECT MANAGER & OPERATIONS MANAGER