Technical Product Manager, Customer Data Platforms

BRIAN MELLENTHIN

Draper, UT ***** • 801-***-**** • *****.**********@*****.***

Professional Summary

Technical Product Manager with 10+ years of hands-on experience building and scaling customer- facing platforms, data systems, and analytics-driven products. Proven ability to translate complex data and technical concepts into actionable product strategies that drive customer engagement, personalization, and revenue growth. Experienced in owning end-to-end product lifecycles across customer data, web platforms, and API ecosystems, with a strong focus on data quality, behavioral analytics, and cross-functional alignment.

Core Competencies

• Product Strategy & Road mapping

• SQL & Data Modeling

• Customer Data & Behavioral Analytics

• Agile / Scrum (Jira, Azure DevOps, Confluence)

• Data Platforms & Data Lakes

• Experimentation & A/B Testing (Pendo)

• Customer Segmentation & Personalization

• API & Backend Systems (REST, Microservices)

• Cross-Functional Leadership (Marketing,

Analytics, Engineering)

• KPI Definition, Funnel Optimization &

Reporting

Professional Experience

Senior Product Manager, 02/2016 to 02/2026

KLAS Research – Pleasant Grove, UT

• Led transformation of enterprise web platform, increasing total pageviews by 236% and organic traffic by 165%, by rebuilding customer-facing systems and implementing SEO-driven acquisition strategies.

• Drove customer acquisition growth, generating 500+ new memberships per month, by optimizing conversion funnels, behavioral tracking, and user journey analytics.

• Improved critical customer funnel performance, increasing login success rates by up to 15% across multiple pathways, by defining and measuring behavioral funnels and systematically removing friction points.

• Owned customer data and analytics strategy across web, CRM (Salesforce), and survey systems, enabling a unified view of user behavior for product and business decision-making.

• Partnered with data engineering to support data lake ingestion and modeling, integrating web, CRM, and survey data to enable downstream analytics and reporting use cases.

• Defined tracking, behavioral analytics, and customer segmentation strategies, leveraging GA4, internal data, and event-based analysis to inform personalization and product decisions.

• Implemented personalization and in-product targeting via Pendo, delivering behavior-based user engagement campaigns and feedback loops to improve product experience.

• Led development of external-facing REST API, enabling enterprise customers to access raw data for custom analytics and reporting, improving product value and customer retention.

• Designed and launched WYSIWYG report generation platform, significantly reducing manual production effort while increasing accessibility and consumption of customer-facing reports.

• Collaborated cross-functionally with Marketing, Analytics, Engineering, and Research teams, aligning on customer data definitions, reporting accuracy, and platform capabilities for flagship products.

• Ensured compliance with GDPR and CCPA, leading updates to data privacy, consent, and cookie management systems.

Delivery Manager, 04/2024 to 02/2026

KLAS Research – Pleasant Grove, UT

• Led delivery operations for a team of 10 engineers, improving execution predictability and cross- team coordination across multiple product initiatives.

• Managed intake and prioritization across 4–5 product managers, aligning engineering capacity with business priorities and product roadmaps.

• Owned incident management and escalation resolution, ensuring timely response to production issues and maintaining platform reliability.

• Partnered with engineering and product leadership to remove blockers, improving development flow and delivery consistency.

IT Team Manager, 03/2019 to 03/2022

klasresearch.com – Pleasant Grove, UT

• Managed cross-functional development team of 6–8 engineers (full-stack, database, QA, UX/UI), supporting delivery of internal and external platforms.

• Oversaw development operations and team performance, ensuring alignment with product priorities and organizational goals.

VP Operations, 08/2013 to 09/2015

iboats.com – Draper, UT

• Directed cross-functional operations across business units, ensuring alignment on strategic initiatives and product delivery.

• Owned company-wide project prioritization, balancing technical constraints with business objectives.

Director of IS, 03/2000 to 03/2013

iboats.com – Draper, UT

• Led development of e-commerce platforms generating $10M+ annually (50% of company revenue), by designing scalable systems and optimizing customer purchasing flows.

• Designed and implemented complex product discovery systems (“finders”), improving customer experience through structured data modeling and application-specific search capabilities.

• Defined data schemas and customer behavior tracking systems, enabling lifecycle analysis and data-driven marketing strategies.

• Built and managed API integrations with third-party distributors, enabling automated inventory and order data exchange.

• Grew company from startup to 50+ employees and $20M+ revenue, contributing to recognition on the Inc. 500 fastest-growing companies list.

• Developed SEO and SEM strategies driving 13M annual users, significantly expanding customer acquisition channels.

Education

Master of Business Administration - Brigham Young University 2000

• Management Information Systems (Techno MBA)

BA in Economics - Brigham Young University 1995

• Japanese Language Minor

Certifications

SEO Certification – Horizon Web Marketing

Lean Six Sigma – White Belt

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