Marketing Manager - Agent Campaigns & Projects

WILLCO LIU

Arcadia, CA 626-***-**** *********@*********.***

MARKETING MANAGER

Agent Marketing Listing Support Campaign Execution Project Management PROFESSIONAL SUMMARY

Results-driven marketing professional with 16+ years of experience spanning digital marketing, campaign management, and cross-functional team leadership. Proven ability to deliver exceptional marketing support to sales professionals, coordinate multi-channel campaigns, and manage complex projects in fast-paced environments. Expertise in project management, vendor coordination, quality assurance, and marketing technology. Committed to process improvement, brand consistency, and delivering outstanding customer service to agents and sales teams. CORE COMPETENCIES

• Agent & Listing Support

• Multi-Channel Campaigns

• Project Management

• Vendor Coordination

• Quality Assurance

• CRM (Salesforce, HubSpot)

• Marketing Automation

• Social Media & Email Marketing

• Content Development

• Budget Tracking

• Process Improvement

• Client Service Excellence

PROFESSIONAL EXPERIENCE

Digital Marketing Consultant StylishTech Consulting Agency Apr 2023 – Present

• Provide strategic marketing leadership and hands-on support for clients across SaaS, finance, eCommerce, retail, and professional services.

• Develop and execute integrated marketing campaigns across paid, earned, and owned media, coordinating timelines, deliverables, and vendor relationships.

• Lead SEO and content initiatives including audits, keyword research, and website optimization to increase visibility and lead generation.

• Manage multi-channel paid media programs including Google Ads, Display, Programmatic, and Paid Social while optimizing ROAS and lowering cost per acquisition.

• Leverage AI-powered marketing tools to improve campaign optimization, audience targeting, workflow automation, and content creation.

• Partner with executive leadership, sales, product, and technology teams to align marketing investments with business objectives.

Director, Digital Marketing & Online Sales SCAN Health Plan Sept 2022 – Apr 2023

• Led digital marketing strategy supporting Medicare growth initiatives and directed a high-performing digital marketing organization.

• Increased online revenue 128% through digital acquisition, website optimization, and integrated marketing campaigns.

• Increased new customer acquisition 150% through optimized paid search, media planning, and lead generation partnerships.

• Managed cross-functional initiatives involving Product, Sales, IT, Analytics, and Compliance.

• Coordinated creative requests and ensured all marketing materials met brand standards and quality expectations.

Director, Digital Marketing ClearOne Advantage

*2021 – Sept 2022*

• Managed integrated demand generation strategy across SEO, SEM, display, email marketing, paid social, and content marketing.

• Increased PPC revenue 80% while generating $3M incremental gross profit.

• Improved campaign performance through continuous optimization, landing page testing, audience segmentation, and analytics.

• Collaborated closely with Sales and Executive Leadership to accelerate revenue growth.

• Maintained marketing calendars, project timelines, and status updates to ensure work stayed on track.

Digital Marketing Director

Americor Financial

Jan 2021 – Sept 2021

• Directed SEM, SEO, social media, print marketing, and agency management while developing annual growth strategies.

• Implemented HubSpot automation workflows that reduced manual effort and improved reporting efficiency.

• Improved campaign measurement through analytics dashboards and performance reporting.

• Coordinated marketing materials and ensured brand consistency across all channels. Marketing IT Consultant – eCommerce & B2B K-Swiss Global Brands Jul 2020 – Dec 2020

• Supported digital transformation initiatives across eCommerce platforms to improve website functionality and customer experience.

• Partnered with IT and marketing teams to enhance online merchandising and reporting. Director, Global eCommerce Marketing Gizmogo Global Jun 2019 – Jun 2020

• Directed worldwide digital marketing strategy supporting customer acquisition and revenue growth.

• Managed SEO, SEM, affiliate marketing, paid media, email marketing, and conversion optimization initiatives.

• Improved digital performance through analytics, A/B testing, and customer journey optimization.

Director / Team Lead, Digital Marketing, Optimization & Analytics Confie Insurance Group Sept 2015 – Jun 2019

• Led enterprise digital marketing optimization initiatives across multiple insurance brands and managed cross-functional teams.

• Improved lead generation through SEO, SEM, CRO, analytics, and marketing automation.

• Built executive dashboards to measure campaign performance, acquisition costs, and marketing ROI.

• Provided training and guidance to team members on marketing tools, platforms, and best practices.

Senior eMarketing Lead Manager TeleTech Revana Digital Agency Jun 2014 – Sept 2015

• Led enterprise search marketing campaigns for Fortune 500 clients.

• Improved paid search performance through bidding strategies, keyword optimization, and landing page improvements.

Senior Manager, Enterprise Digital Marketing & Optimization Transamerica Jan 2013 – Jun 2014

• Managed enterprise digital acquisition initiatives, optimizing SEO, SEM, analytics, website performance, and CRO.

AVP, eCommerce Marketing Channels Bank of America Jan 2007 – Jan 2013

• Directed enterprise digital acquisition strategies supporting consumer banking products.

• Managed paid search, SEO, analytics, landing page optimization, and customer acquisition initiatives.

• Partnered with technology, analytics, compliance, and product organizations to improve digital performance.

Senior Digital Marketing Manager / Web & Data Analytics Sony Corporation Jan 2006 – Jan 2007

• Managed digital analytics and online marketing initiatives, developing reporting dashboards and customer insights.

KEY CAREER HIGHLIGHTS

• 128% Online Revenue Growth at SCAN Health Plan

• 150% Increase in New Customer Acquisition

• 16+ Years Leadership across Fortune 500 Brands

• $3M Incremental Gross Profit via PPC Optimization

• 80% Increase in PPC Revenue at ClearOne Advantage TECHNICAL SKILLS

• Advertising: Google Ads, Microsoft Ads, Display & Programmatic, Paid Social

• Analytics: GA4, Adobe Analytics, Looker Studio, Tableau, Power BI

• SEO Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Search Console

• Automation & CRM: Salesforce, HubSpot, Eloqua, CRM Integration

• AI & Emerging: ChatGPT, Generative AI, AI Automation, Predictive Analytics

• Project Management: Asana, Trello, Monday.com, Microsoft Teams INDUSTRY EXPERIENCE

Financial Services Healthcare Insurance SaaS Consumer Electronics eCommerce Apparel Retail B2B B2C Fortune 500

Contact this candidate