Graphic Designer with 7+ Years Experience

JOEL OTT

972-***-**** *************@*****.*** Joelottdesign.com linkedin.com/in/joelottdesign

GRAPHIC DESIGNER

Graphic Designer with 7+ years of experience creating high-quality visual materials including logos, presentations, advertisements, menus, and environmental graphics. Skilled at developing mood boards, mock-ups, and scalable templates while adapting designs for hospitality and experiential environments. Proficient in Adobe Creative Suite and Microsoft Office, with strong attention to detail, the ability to manage multiple projects under tight deadlines, and a collaborative approach to delivering on-brand creative from concept through production. CORE EXPERTISE

Creative Direction Art Direction Graphic Design

Brand Development Visual Storytelling Creative Production Team Leadership Social Media Client Engagement

Mentoring, & Training Project Management Marketing & Events Adobe Creative Suite Concept Development Process Improvement ACCOMPLISHMENTS

● Led design and production of investment proposals, executive presentations, and marketing collateral for Ernst & Young’s advisory practices — collaborated with leadership to align visuals with business goals, ensuring compliance and high-impact storytelling for client wins.

● Led brand system evolution and multi-channel execution for Ernst & Young’s Southwest markets — built Figma templates, simple motion graphics, and social toolkits that supported rapid content cycles and elevated visual storytelling across platforms.

● Directed photo shoots, video assets, and post-production for global professional-services marketing and retail brand campaigns; collaborated with photographers, directors, and agencies to deliver culturally relevant, scroll- stopping content across social and digital channels.

● Mentored and developed 5 junior/offshore designers while spearheading Adobe Workfront implementation and AI- tool adoption (Firefly, Figma), reducing project delivery timelines by 15% and enabling the team to handle 30% more concurrent requests without sacrificing quality. PROFESSIONAL EXPERIENCE

Senior Graphic Designer/Project Manager 2015 – 2025 Ernst & Young LLC Dallas, TX

Pioneered the revamp of 24 high-impact design projects annually for global clients, aligning brand messaging across diverse marketing channels, resulting in a 20% increase in client satisfaction scores.

● Spearheaded brand consistency across all projects for global clients, mentored 5 overseas-based designers, and drove efficiency improvements, which helped increase brand compliance score by 40%.

● Championed Adobe Workfront implementation, improving project tracking capabilities and reducing project completion time by 15% while maintaining high-quality asset delivery.

● Orchestrated creative direction for the Entrepreneur of the Year (SW) program, managing a 15+ deliverable track and print preparation, enabling the Director to come in $25,000 under budget.

● Designed and and refined responsive web graphics, landing pages, and UI elements for EY’s digital advisory platforms. Incorporated accessibility standards, usability feedback, and brand guidelines to improve user experience and engagement.

Owner / Brand Designer 2002 – 2015

Fletchergraphics Dallas, TX

Doubled sales in the second year through targeted event networking, email campaigns, and word-of-mouth referrals, establishing a sustainable client base.

● Earned an exclusive vendor partnership with JCPenney for six years; increased client retention rate by 20% through tailored design and illustrated solutions and efficient project management practices.

● Cultivated relationships with 8+ new high-value clients annually through strategic networking events, increasing the project pipeline by 35% and leading to sustained business growth. Senior Graphic Designer 2011 – 2013

Content Pilot LLC Dallas, TX

Directed design initiatives for top-tier law firm clients, leading teams to deliver high-quality sites, increasing traffic by 35%.

● Conceptualized and designed 10+ high-impact marketing and branding packages, boosting engagement for client firms by 25% within the first year and improving client satisfaction scores by 15%.

● Awarded Mobile App of the Year for designing the user experience of the Velocity app (internal), driving user engagement up 50% in 6 months.

EDUCATION

Bachelor of Science in Graphic Design, Minor in Business Communications Wayne State College, Wayne, NE

CERTIFICATIONS, SKILLS AND AWARDS

Adobe – AI – Introductory course (2025) Advanced CSI (2019) Google Analytics (2019) Computer Skills: WebFlow, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat, Adobe After Effects, Adobe Workfront, Adobe Firefly, ElevenLabs, Figma, Canva, Constant Contact, MS Office/365, PowerPoint, Mural Awards: Web Award, Legal Site by Webaward.org Web Award, Legal Mobile Site by Webby Association: Angels Fall Up, Board Member, 2013 – 2024 Launched DBspeed in 2020

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